Social platforms have become a commercial arena as companies pump massive money into them. These platforms have been playing an important role for B2C businesses in multiple ways. The increase in internet consumption coupled with a steady spike in the user base of social media has made them a suitable place for brands to market their products.
Today, many of the B2C brands that are focused on Generation Z and Millennials are gaining new potential customers only through their social media promotions. This article brings out the solid factors that will make you accept that the future of B2C brands relies on social platforms.
The Seamless Increase In The User Base
One major factor that makes B2C brands choose social platforms over all other mediums is the consistently rising user base. Facebook alone has a vast user base of 2 billion monthly active users. Instagram, which is behind Facebook, is home to 1 billion users.
Thus, social platforms serve as the place for marketers to find their potential audience. One major factor that makes B2C brands continue their investment in social media is the consistently rising user base. The increase in the user base of the leading social platforms is at an upward trend for a long time now.
This has made brands believe on social media. On the other hand, paid services also aid B2C brands to improve brand awareness. Services like Trollishly can be utilized to generate necessary traffic on social platforms.
The Advent of Niche Social Platforms
In the past 2-3 years, many niche social platforms were rolled out and gained traction in their user base. Niche platforms are the ones that are centered towards people of specific professions, interests, or passions.
The ideal example of a niche platform is Houzz. The platform has professionals such as architects, interior designers who could showcase their expertise to gain new projects. People looking to renovate their house or workplace can find architecture companies or freelancers from this social application.
Stack Overflow is a platform that is completely dedicated to the people in IT. Users can post their ideas about designing a new app and could find like-minded people who could give life to the idea. The platform has also paved the way for many IT-based start-ups to get funding.
People can also raise queries on programming languages and get solutions from other users. Many are also having their presence on this platform to improve their knowledge.
Thus, people are segmented across various platforms based on their profession and interests. This is a massive advantage for B2C brands as they can easily identify where their target audience is present and do the necessary promotions.
The Way Pandemic Contributes To Social Sales
Ever since the pandemic broke, countries are going into frequent lockdowns. Hence, the outside movement of people has also reduced. During these times, social platforms have become the primary medium for people to connect with the outside world and also work as entertainment.
This has led to a vast surge in the consumption rate of social platforms. Since none knows when the world will return to complete normal, lockdowns and curbing of the outside moment of the public could be witnessed. This will result in the rise of social media consumption and thereby increase social sales.
How Social Platforms Adopts To Changes
Social platforms are capable of adapting to the prevailing trends. Instagram, which was introduced to people as a picture-dominant social application, has turned video-centric today. IGTV, Instagram Reels, and Instagram Stories are various forms of video content. Since video is the most consumed form of content today, Instagram had foreseen it and molded its platform accordingly.
Similarly, Facebook also brought modifications to its application. Thus, social media are open to changes till date. This is also one of the primary reasons behind the continuous rise in the user base of social applications.
Today AI has been playing a dominant role across many industries. Understanding its growing importance, social platforms also allow brands to use AI technology in their marketing strategy. Many B2C brands have started to utilize AI for lead generation, which helps them to spot the potential audience easily.
Moreover, AI tools also provide necessary insights when it comes to content creation. Since AI is revolutionizing technology, social platforms allowing brands to use this technology also make B2C brands stay on social media.
Social platforms have become inevitable for B2C brands. It is anticipated to continue the same even in the coming years. As long as social applications manage to drive people, they will be a profitable market for B2C businesses.
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