“Content is anything that adds value to the reader’s life”—Avinash. In other words, it can be said that online content marketing is all about providing value to the customers through a story to tell. It attracts the attention of the audience and builds a strong relationship with the target audience. Content marketing is a creative tool that shows your customers that you actually care.
“Your goal should be to own quality time in your customer’s inbox.” TPLDrew. Major companies, marketers, and leading brands including Microsoft, Cisco Systems and more are using content marketing to attract more customers. However, the market today is noisier than before which requires you to produce creative content which not only tells a story about your brand, but it also builds the trust of the audience in your audience.
Many businesses are struggling to create content, but for what it’s worth, it can make you stand out in the crowd. Marketing is impossible without great content. Regardless of what type of content you use, content should be a part of the process. Creating quality content for marketing is the key to be successful in the competition. It should be a part of all marketing tactics.
Let’s discuss some of the examples of online content marketing
Infographics are a visual representation of the information you want to deliver to the audience. They are creative and include statics, charts, and graphs that can represent your business growth and other information. Not just that, it can also be effective if shared on social media or posted on websites for years.
You can hire a professional designer or a designing agency to eliminate any risks in creating one on your own. You need to be creative with the information and provide the facts which are most important for your business’s growth.
Podcasts are quickly receiving attention from both marketers as well as consumers. Podcasts are easier to create and easier to access for the customers. They are in better quality and can be created in a small budget. It helps in attracting ideal buyers and create an authority in the industry by discussing relevant topics.
Most importantly, it creates awareness for your brand by creating entertaining content. All you are required to research what your audience would search for and find an interesting topic to engage the audience.
Everyone knows that Wikipedia is an encyclopedia consisting of information on a wide range of subjects. However, marketers today use the platform for marketing as it can make the business credible. However, the business needs to be eligible to create a Wikipedia page describing the brand and product of the company.
Think about it: when a potential client searches for a relevant product and your Wikipedia page appears on the SERP, they are likely to trust the information present on the page and develop a sense of trust in the brand, which is a necessity to succeed.
Videos are one of the most important aspects of content which not only engages and entertains them; it also delivers important information about the business to develop the trust of the audience. There are various kinds of videos that can attract the audience and provide an appealing return on investment. You can consult a graphic designer and animator to create a professional video for marketing and benefit in marketing.
Social media is a great way to communicate with the audience successfully. Platforms such as Facebook, Instagram, Twitter and more play a vital role in how your business interacts with the audience. Not just that, you can also share your blog posts, videos and other forms of content through your account with your followers. In addition to it, if your followers find it interesting, they can share it, and it can reach a broader audience.