How to Choose Online Shopping Apps: 6 Best Tips

Online shopping is a form of eCommerce which allows consumers to directly buy goods or services from a seller over the Internet using an online shopping app. Consumers can find a product of interest by visiting the eCommerce website of a retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product’s availability and pricing at different e-retailers.

A typical online store enables consumers to browse the eCommerce website range of products and services, view photos or images of the products, along with information about the product specifications, features and prices.

Choose Online Shopping Apps

Online shopping apps usually enable consumers to use “search” features to find specific models, brands or items. Online customers must have access to the Internet and a valid payment method to complete a transaction, such as a credit card, an Interac-enabled debit card, or a service such as PayPal.

Why Your Business Needs an Online Shopping App

When you are selling things online, which many businesses have had to move to in recent years due to the pandemic, you are faced with deciding what online shopping app to use and whether to include a shopping app.

There are various online shopping apps for different types of businesses and needs. When you are thinking about which to choose, here are some considerations to keep in mind.

  • Keep in mind what your long-term aims are: It is important to have a system that can grow with you as your business grows. That way, you do not have to rethink things with something poorly chosen. When you have new products or services to add, it should be easy.
  • Make sure you can accept payments online: When selling online, you must also be able to accept payments online. No customer wants to go through the online shopping app process and then run up against problems with payment.
  • Is it easy to set up and use: You likely want a system that is easy for you to use and does not require any expert knowledge or technical understanding! When you have new items, new deals, and discounts to add, it needs to be something you can handle without a lot of stress or calls to somewhere for technical support.
  • Are you willing to pay or looking for something free: There is always a need for businesses to make good decisions regarding expenses. On the one hand, a cheap or free option sounds attractive, but not all order systems are created equally. It can be a false economy to go the cheaper route, particularly if you choose an online shopping app that is poorly designed. It would help if you had the right features and functions for your business. But there are some decent, affordable ones out there. You need to look around.
  • Are customers going to be happy with the shopping app: Another factor is whether customers will enjoy the experience of using your online shopping app. It should be easy to add in what they are buying, get to the checkout page and pay. You quickly lose customers and the chance of repeat purchases and recommendations when the ordering process is not smooth.
  • Consider having autoresponders and follow-up messaging: It is easier to keep selling to happy existing customers than to find new customers. While you should not just stop marketing to new customers, it means making sure you keep your current ones happy is important. That is a way to follow up with them, make sure the process was positive for them, and that they are satisfied with the product too.
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Conclusion

An online shopping app for your business will help drive repeat usage and build loyalty. Statista states that 32 % of online users returned to an online app 11 times or more. Most online shopping apps use the phone’s built-in features to offer the opportunity for a more personalized message like

  • Push notifications
  • Geolocations
  • Sharing features

Push notifications are a proven way to engage your consumers and bring them back to your online shopping app.: The shopping app has a 50% more open rate than emails and a 40% click-through rate. When your consumers click the notification, they will be sent back exactly to the correct page and can resume their shopping easily.

You will also start to enjoy the advantage of consumers who decide to download your online shopping app, initially showing a higher level of investment in your brand. The simple fact that the icon of your shop is already on their phone will make them more inclined to shop in your eCommerce store.

According to Criteo, mobile app users are twice as likely to return to your shop within 30 days compared to shoppers who access your eCommerce website in a mobile browser.

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Lawrence
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