Guide To Building An In-House Team Of Content Marketers
Content marketing is one of the most important fields of marketing. It’s more like a lifeguard or the oxygen that keeps the brand alive. In the highly competitive environment of online marketing, you need an engaging source of content creation to keep your site going up to unleash new levels of success.
The best thing you can try doing is to hire a team of professionals. By doing so, you will have a proper resource who can work on your terms and provide you with quality deliveries on time to keep the progress stable.
With a team of writers working on your side, you can experiment new methods of promotion. You can make a Wikipedia page for your business or opt for influencer marketing.
So, let’s find out the most effective way to build a progressive content marketing team for your brand. Read on
Create A Content Strategy
The first thing is to know where you are standing and what is your aim. You need to know your goal and the purpose of your branding. Once you are clear with your approach you can plan to hire the rightly skilled writers for your campaign. So, carry out competitive research and see how far you have to plan.
Moreover, you have to collaborate with your search engine optimization team to know their requirements. Writers belong to different genres. If you want one for the SEO department, you have to look for specific traits in his skillset. On the contrary, a writer hired for the book writing should be equipped with more advanced capabilities. So, have transparency in your moves.
Structure Your Team
Knowing the capabilities and years of experience, you have to set a hierarchy in your department. Based on the hierarchy every writer will be assigned with a task.
You have to hold a team meeting to share the team model so that it becomes clear for everyone about how things will work. By hiding the basic information from your team, you will be going to create a mess. So, keep your writers close and be more communicative.
It’s imperative to have different levels in a team. Its how a growth plan to others, which become their source of motivation. Things get clear as to where they have to reach and to make it happen what things they have to do.
Choose Your Content Editors Smartly
Auditing is important and for that, you need to hire an editor for your team. If you ponder, you will realize that editing is the toughest thing. You have to read other’s stuff and see their voice and tone and make sure that while proofing and editing you copy their style.
You do not have to mix your tone in their content then that will ruin the flow. So, you have to be very careful and checking whether the tone is written or not.
When you get to hire an editor, you have to see his approach. You need to know how he handles the document. And if you find that his sense of writing style is distorted you should not plan to bring him in. There will be more conflicts.
Mark The Progress Sheet
It’s best to keep things systematic as it resolves conflicts and keep your team contended. You have to be aware of all the ways your team can be motivated to excel. Prepare a sheet having a proper list of the task assigned to each one of them or to some creative solution company.
Afterwards, you have to add any evaluation criteria to keep them updated about where they are standing. You need to give them a goal to chase otherwise you will have a bunch of sluggishly working professionals.
Guidance and Workshops
It’s very crucially important to bridge the gap between the upper and lower layer existing within the employees. The team head usually does all the meetings behind the closed doors of which the resource do not know about.
This creates a vacant space of miscommunication. You need to break that stereotyping and bring your team closer. Discuss with them your goals and know what they can do to help you achieve it.
Access To Tools
The next most important thing is to give access to your team. You need to provide them with proper access to compose high-quality content. Tools like Grammarly can help them in eliminating their time spend on fixing their writing issues. So, take note of all such tools and give them access to boost the level of productivity.
Your team is the most important building block to ensuring a stable and progressive brand. Therefore, hire talented ones and keep them indulged for stable and longer prosperity.
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