Best Social Media for eCommerce Business Marketing

Social media has made the world seem smaller than ever by allowing people to make friends from around the globe, join thriving online communities of people who share similar interests and passions, and offer unique opportunities for employers and job seekers to connect and interact.

At the same time, social media has provided an unprecedented platform for eCommerce business marketing and levelled the playing field by offering individuals.

Social Media for eCommerce Business Marketing

Business owners have the chance to make a name for themselves in a way that never would have been possible without popular social media sites like;

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • TikTok
  • YouTube
  • Pinterest
  • Tumblr
  • Reddit
  • Flickr
  • Quora, etc

That said, if you own an eCommerce business, it’s essential to understand social media. Without social media, you’re missing out on myriad eCommerce business marketing and advertising opportunities, and you’ll inevitably lag behind the competition in terms of your brand’s exposure.

If you own an eCommerce business, you might be asking yourself questions like,

“Which social media should I use for my eCommerce business marketing?”

“What’s the best social media for eCommerce business marketing?”

If these sound like the questions you’ve been asking, you should keep reading this article.

Because in this article,

I’m going to dispel the myth of the “best social media for eCommerce business marketing” and offer some demographic data. I provide practical advice to help you determine which social media platforms you should use for your eCommerce business marketing.

What is the Best Social Media for eCommerce Business Marketing?

It All Depends. I know this seems like something that should be completely cut and dried, but it’s not. The best social media for eCommerce business marketing doesn’t exist, at least not in terms of one platform that’s best for every business across the board.

According to data from Statista, Facebook is the most popular social media platform, with nearly 3 billion monthly active users, and YouTube is a close second, with more than 2.5 billion.

2022 Stats for 17 Most Popular Social Media Users

  • Facebook – 2895 million
  • YouTube – 2291 million
  • WhatsApp – 2000 million
  • Instagram – 1393 million
  • Facebook Messenger – 1300 million
  • WeChat (Weixin) – 1251 million
  • TikTok – 1000 million
  • Douyin – 600 million
  • QQ – 591 million
  • Sina Weibo – 566 million
  • Telegram – 550 million
  • Snapchat – 538 million
  • Kuaishou – 506 million
  • Pinterest – 454 million
  • Twitter – 363 million
  • Reddit – 430 million
  • Quora – 300 million

According to Statusbrew, Facebook dominates the world of social media networks, with over 2.8 billion monthly active users worldwide. These statistics will shed some light on the dominance that Facebook currently enjoys in the world of social media that pretty much everyone is using.

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So, regarding the sheer number of users and having access to the highest number of people possible, these social media platforms are your best bet for your eCommerce business marketing.

But this doesn’t necessarily mean they will work best for your eCommerce business. The fact of the matter is, regardless of a social media platform’s popularity, the best social media for eCommerce business marketing is the one that will work best for the eCommerce business that’s going to be using it.

But how does one determine which platforms to use for eCommerce business marketing?

Well, the first step is to define your target audience.

The world of social media can be challenging to navigate, but if you own an eCommerce business, you can’t afford to ignore it. Trying to wrap your head around how you can leverage the plethora of available social media platforms can be a daunting task that’s incredibly overwhelming, especially if you don’t have any help.

This article aims to offer that assistance by discussing

  • How to create an effective social media marketing plan
  • How to stay organized and set realistic goals, and much more.

Defining your target audience is very important. Before I even get into demographics and the details surrounding any particular social media platform, I must talk about defining a target audience.

Without this information, figuring out which social media platforms will perform best for your eCommerce business marketing would be futility.

But what is a target audience?

In short, this term refers to the group(s) of people you’re trying to reach. You can think of these individuals as your ideal customers. If you’re not sure which group(s) you want to target, you can start by asking these kinds of questions about your ideal customers:

  • How old are they?
  • Where do they live?
  • What are their genders?
  • What are their interests?
  • Where do they hang out?
  • What do they do for a living?
  • What’s their level of education?
  • How much money do they make?
  • What problems are they having in their life?
  • How can your offering(s) help them to address those problems?

When digital marketing agencies work with clients to help them define their target audience, they dive deep into these and other similar questions. Still, the list above should give you more than enough insight to get a general sense of your target audience.

Once you’ve figured that out, you can start using demographic data to determine which social media platforms will be best for your business. Choosing demographics after defining your target audience is the most important thing to consider.

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This information will allow you to determine whether a social media platform is worth using. Because let’s face it, if you can’t find your target audience on Facebook, for instance, there’s no point in using it for your eCommerce business marketing.

You’ll be wasting time and money making marketing materials and buying Ads space with no chance of seeing any results.

So, with that said, let’s take a look at the demographics found on some of the most popular social media platforms, so you can figure out which ones will work best for your eCommerce business marketing.

According to a survey from Statista, as of January 2021, the social media platforms most commonly used by marketers were Facebook and Instagram, with 93% of respondents saying they use Facebook to promote their eCommerce business and 78% saying they use Instagram.

2021 commonly used social platforms by digital marketers

  • LinkedIn came in third with 61%
  • YouTube came in fourth with 55%
  • Twitter came in fifth with 48%

Because it has nearly 3 billion users, it’s no surprise that Facebook came out on top, as any demographic you can imagine is likely to be found on the social network in some capacity.

However, that doesn’t guarantee that you can find your target audience on Facebook, and your ideal customers might be more likely to frequent other platforms.

With that in mind

Let’s look at some demographic data compiled by Hootsuite and Sprout Social on some of the most popular platforms so you can break things down a bit further.

Facebook

Facebook’s most significant demographic consists of male users between the ages of 25 and 34. However, 41% of Facebook users are 45 years or older, so this social media platform is a place for what would be considered ageing demographics.

Regarding gender demographics, 57% of Facebook users are male, and 43% are female.

Instagram

On Instagram, people between the ages of 25-34 make up the largest age group, at 31.2%, while the second-largest age group includes 18 to 24-year-olds, at 31%.

More than half of Instagram users are younger than 35, making this social media platform a place for a slightly younger demographic, at least compared to Facebook.

Regarding gender, 48.4% of users are female, while 51.8% are male.

Twitter

Twitter has the largest age group consisting of those between 18 and 29. As for gender demographics, 38.4% of Twitter users are female, whereas 61.6% are male.

In addition, one-third of Twitter users claim to have graduated from college and report earning more than $75,000 per year, making this social media platform a great place to find highly educated individuals with high incomes.

TikTok

TikTok tends to be a place for considerably younger users, with 25% of users between the ages of 10 and 19. Regarding gender demographics, 61% of TikTok users are female, while 39% are male.

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Moreover, according to data from Insider Intelligence, while most platforms have had dismal user growth in recent years, TikTok saw an 87.1% increase in 2020, and 18.3% growth in 2021, far surpassing every other social media platform.

YouTube

YouTube has potentially the highest reach of any social media platform, with a large gap between the members of its most prominent age group, which includes people between the ages of 15 and 35. As for gender demographics, 46% of YouTube users are female, while 54% are male.

It’s also important to mention the ridiculous volume of video content uploaded to this platform, with 30,000 hours of video uploaded each hour in 2020. It highlights the massive number of opportunities it presents for serving ads to your audience.

LinkedIn

The largest age group on LinkedIn consists of those aged 25 to 34, while the next largest age group consists of people between 18 and 24. Regarding gender, 43% of LinkedIn users are female, while 57% are male.

According to a Pew Research Center poll of U.S. adults, 50% of respondents earning over $75,000 per year use LinkedIn, and 89% of respondents with a college degree use the platform, making it another great place to connect with highly educated high earners.

Wrapping Up

Before I wrap this up, it’s important to point out that social media should be considered just one part of your eCommerce business marketing strategy. It would help if you only used it where, when, and how it benefits your business.

If you’re still asking yourself,

“Which social media should I use for my eCommerce business marketing?”

Then I hope the information and advice I’ve provided here will help you to answer that question.

Are you still confused about what social media to use for your eCommerce business marketing?

Susan Friesen has been helping clients to build their brands and polish their social media presence for decades; she knows a thing or two about how to get the most out of these social media platforms. You can contact her today to find out which social media platforms will perform best for your eCommerce business marketing.

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A blogger who blogs about Business, Information Technology, Digital Marketing, Real Estate, Digital Currencies, and Educational topics that can be of value to people who visit my website
Lawrence

About Lawrence

A blogger who blogs about Business, Information Technology, Digital Marketing, Real Estate, Digital Currencies, and Educational topics that can be of value to people who visit my website

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