Best Referral Marketing Software in 2021

We all love people talking, especially when it comes to discussing our favourite products, software, or services and their benefits. But you would be surprised to know that a person is 25x more likely to buy something endorsed by friends, family, or colleagues when you refer them to a product using a referral marketing software.

Furthermore, by recommending genuine products, new customers will get reliable software; the existing customers will also get special incentives, and your business will witness growth. So it will lead to a win-win situation for everyone.

Therefore, businesses are leveraging referral marketing as their marketing strategy as it involves recommending a product, service, or software through word of mouth. The idea behind this strategy is to encourage your existing customers to spread the word about the referral marketing software and convince people to buy it in return for incentives like

  • Discounts
  • Gift cards
  • Subscriptions
  • Free software
  • Cash rewards, etc.

Now, you must be wondering what makes referral marketing an excellent strategy for your business, then look at the dropbox referral program and see how they grew 3900% in just 15 months.

Now, it’s time to look at some of the best referral marketing software to help you out.


InviteReferrals is a simple yet compelling referral marketing software that equips you with a complete referral strategy, plan, and implementation. Moreover, It showcases relevant insights into your referral program, covering everything, be it referrers, referral visits, invites, and referral install, and your top influencers in a single yet powerful dashboard.

Best Referral Marketing Software in 2021

You can run various customer referral programs like

  • Top referrer contests
  • Giveaway campaigns, and
  • Goal-based customer referral programs


  • Optimized for social media
  • Seamless third-party applications integration
  • Cost-effective solution
  • Fully customizable Campaigns
  • Different campaign options and types of rewards
  • Analytic reporting
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  • The Mobile version is not available
  • There aren’t many design options.


InviteReferrals referral marketing software pricing plan starts at $79 per month (billed yearly). $99/ monthly if you go for a month-to-month plan for the Basic plan. Moreover, a 14-day free trial is also available, which incorporates 100 new referrers.


VYPER is another great referral marketing software that makes it effortless to run viral campaigns. You can quickly set up Reward or Loyalty Programs, Referral program campaigns, or even Giveaways and Leaderboards with VYPER software.

Best Referral Marketing Software in 2021

VYPER makes use of gamification to incentivize, involve, and promote “shareability.” All these will let you expand your business quicker and more efficiently! In addition, this flexible referral builder makes it simple to create branded campaigns focusing on your brand’s core goals.

You can decide what to display in your campaigns as a landing page, website chat widget, or embed form and even apply these three options simultaneously.


  • Flexible builder
  • Tracks lead and purchase referrals
  • It has a wide range of bonus actions
  • Utilizes a points system for milestones, tiers, and placement winners
  • Has a free plan


  • The free plan offers just 250 leads and a $250 revenue a month limit
  • They just started version 2.0


You can try Vyper referral marketing software for free as long as you desire, and you only have to pay when you want to begin your campaign. They also offer a 50% discount for annual pricing and additional.

Mention Me

Mention Me is a reliable referral marketing software that extends a compelling referral marketing solution that is by over 300 brands worldwide. In addition, the platform covers a “Name Sharing” feature that enables users to capture real-world conversations.

Best Referral Marketing Software in 2021

The company claims that this drives up to 35% more referrals connected with other options for social sharing.
The platform also emphasizes A/B testing and best practice insights from the Client Success Team. In addition, the refer-a-friend platform is customized to your brand.

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  • The software builds a smooth customer journey.
  • The reporting dashboard is comprehensive
  • Great insights about how customers behave with the technology
  • No requirement of developers to help you set up
  • The support team are also rapid to help out with any requests


  • Sometimes available options become a little overwhelming
  • Terminology between referrer and referee can create a bit of confusion
  • UX can be a little restrictive at times


Pricing plans for Mention me referral marketing software is customized based on business requirements. To find out pricing, you will need to contact the company.

Referral Candy

Referral Candy also offers a referral program, and it is suitable for those who are getting started. It’s one of the leading referral software tools. Further, the web application is intended for online stores to increase sales. It features integrations with

  • Amazon Webstore
  • Magento
  • Etsy
  • Shopify, and many other sites
Best Referral Marketing Software in 2021

You can quickly set up the program you need, customize the program and incentives, alter the way things look with the need for help from developers. The easy-to-navigate dashboard represents campaigns, analytics, and contacts, and you can create reports on how your campaign is working and how to develop it if needed.


  • Simple to set up and get started on creating a referral program
  • It makes it very simple for people to spread the word about companies
  • Mostly an “out-of-the-box” software solution
  • Templates for designing email messages


  • The monthly payment for the base plan.
  • You can’t have various affiliate and referral programs.
  • Limited bells and whistles.
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Pricing for ReferralCandy begins at $49 per month as a base fee. The company also imposes a monthly commission on the Premium plan. You can try this tool with a 30-day free trial.

Referral Rock

Referral Rock encourages companies to grow through word-of-mouth marketing. Companies can set their referral marketing on autopilot with the referral software. It makes it effortless for your customers to share your business through various features, including one-click access and social media sharing, default sharing messages, and dual-side rewards.

Best Referral Marketing Software in 2021

In addition, their referral marketing software makes it easier for businesses through straightforward campaigns, email notifications, and one-step Google Analytics. The automated referral attribution along with integrated referral widgets are also reasonably helpful in shaping referral marketing as a channel for growth.


  • Clear, user-friendly interface
  • Simple to embed widgets
  • Automated templated email messages
  • One-click, call-to-action
  • Excellent customer support


  • Reporting is limited
  • Lacks many customization options


Pricing for Referral Rock begins at $200 per month for its Starter plan.


In this post, we have learned about the five best referral marketing software in 2021. All of the software mentioned above is good to use and is tried and tested by businesses.

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Shivani is a content writer at InviteReferrals, which provides referral marketing software that allows businesses to attract new customers from existing customers through referral campaigns.
Best Referral Marketing Software in 2021
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