Author: Shiv Gupta

Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.
Top 5 Google Ads Marketing Mistakes by Digital Marketers
Digital Marketing

Top 5 Google Ads Marketing Mistakes by Digital Marketers

Google ads are the most used advertising platform in the world. But it's not without its faults. With Google Ads, you can get a more accurate view of your audience through advanced search features. However, many people fail to take advantage of these valuable tools for their marketing needs. In this article, you'll discover some effective ways to make your business stand out from the competition and grow! Top 5 digital marketing mistakes Google Ads is a powerful marketing tool that can help businesses reach a wide audience. However, Google Ads can also be used to make marketing mistakes. One of the common marketing mistakes digital marketers make with Google Ads is targeting ads to too narrow an audience. This can lead to wasted ad spending and little chance of success. Anot...
How Data Literacy Playing a Vital Role in Today’s World
Technology

How Data Literacy Playing a Vital Role in Today’s World

The greater your data literacy is, the better your results will be. I see it every day in my work with companies all over the world that organizations that do not improve data literacy among their people will fall behind because they will be unable to effectively utilize the critical business resource of data to their advantage. In this article, I'll explain what data literacy is, why it's important for any organization, and how to promote it. What does it mean to be data literate? Data literacy refers to the ability to comprehend, work with, analyze, and communicate with data. It's a skill that demands employees at all levels to ask the proper questions of data and machines, as well as produce knowledge, make decisions, and transmit meaning to others. It isn't only about...
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