8 Tips To Recover from Google Algorithm Update
When Google announced an algorithm update, your website might start showing some signs of being affected by the Google algorithm updates – now what do you do? Unlike many of the updates that are speculated to happen throughout the year, this was a confirmed Algorithm update which means that Google has issues statements about the update.
However, since it is a “broad core update” – this means that it is not specific to a particular region, language or website category, there is no specific guidance passed on from Google end or any suggestions as to what it is aiming to address.
This means that the goal of the Google Algorithm update is simple to help Google get better at assessing website contents and determining what web pages serve the best answers for searchers across the board.
Google has in the past typically only referred to existing documentation and guidance on Google Core Updates which is that there isn’t necessarily anything fundamentally wrong with pages that may perform worse after a core update. The changes made to Google systems are intended to issue improvements to how well it can assess web content quality overall.
If you’re interested in how to approach Google Algorithm Updates, as well as Google Core updates such as the Anti-Spam update, confirmed in June of 2021 – keep reading
Major Google Algorithm Updates
This is where you need to know if your website was affected and determine the impact of the Google Algorithm Update on your website. But, before you proceed, you need to start planning your recovery – you first need to figure out whether your site has been affected at all and in what way.
Fortunately for you, if you are using the Rank Math SEO Plugin for WordPress, this will make it easier for you to confirm and unconfirmed the Algorithm update impact on your website in Rank Mark Analytics, and also on the Rank Math website, you can easily follow along and access any information relevant to Google Algorithm Updates including but not limited to
- Any official statements made by Google
- Comments from throughout the SEO community
- Insights & general trends that seem to be as a result of the update
- and much more
One thing you need to take note of is that for the unconfirmed updates – it can take a few days (at the very least) after you start to observe some of your sites being affected for them to show up.
Tips to Recover from Google Broad Core Algorithm Updates
The step you need to take before the actual first step is to try not to panic. Panicking will lead to overreacting which can lead to making decisions quickly based on instinct rather than what the data has to suggest.
You need to take a moment to step back and discuss with your friends in the same industry that has been affected by the Google Algorithm Update. After this, you can start planning how you intend to address the changes, and in any case – you should always be comfortable turning to communities.
Communities, real support networks like the Rank Math SEO Facebook Group truly are your superpower so that even in situations where it feels like you are working all on your own in an isolated situation, you are not.
Last but not the least, take a step back to consider the actual impact of the Google Algorithm Update on your website and how serious the situation is. Are you in a position where revenue has been significantly affected to the point where your SEO and marketing budget has too?
Or are you only starting to observe effects on search engine rankings but have a business model that has been built in a way to sustain situations like this and can continue operating without issue/dedicating the resources needed to take the steps necessary to recover?
Evaluation of the Actual Purpose of the Google Algorithm Update
Earlier in this article, we discussed how to go about determining whether and to what degree a Google Algorithm Update has affected your website. Fortunately, that is also the first step in evaluating the update’s actual purpose.
Now, you know that Google’s take on all of its updates is that it is to improve the quality of search results, which is the case, but this alone isn’t enough to decide as to what elements of your site to focus on and invest in.
Evaluate if any Segment or type of content on your website were affected
This is the time to dive into analytics data and see if you’re able to identify any patterns. Is there a specific pattern type of content or certain content which has observed significant declines? This can help you to determine the cause of the Google Algorithm update as well as start to formulate an idea of what the logical next steps/improvements to your site should be.
You need to go through your traffic by post (and page). This is extremely easy in Rank Math Analytics. In some cases, although not often – you will see Google themselves confirm the area of interest for algorithm updates. One such example is the recent new spam algorithm update from June of 2021. Exact details, as expected, were still not provided but Google’s Danny Sullivan did confirm the algorithm update was focused on fighting spam.
Evaluate How Your Competitors Were Affected
If your website traffic has taken a hit as a result of the Google Algorithm update, it means that other websites must be earning the traffic you previously were.
Simply put, the number of people searching and the number of searches they’re performing isn’t directly affected by an update. So, if your website’s traffic has declined it’s going somewhere else instead.
Plan and Prioritize What To Focus On Addressing
Once you can know what has changed and what is wrong with your web content – the next step is simple. Start planning and prioritizing what you want to approach first based on what you think is likely to have the biggest impact.
When looking at your website content and comparing it to the content that is now all of a sudden outperformed by other content – this is where one of Google’s major updates (E-A-T) comes in. E-A-T in SEO stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept that has been covered in great depth in Google’s Quality Rater Guidelines.
This continues and will only continue to increase in importance as time goes on and more websites begin to take Expertise, Authoritativeness, and Trustworthiness into consideration. We’ve seen quite a few sites that have been negatively affected by Google Algorithm Updates as a result of a clear lack of Expertise, Authoritativeness, and Trustworthiness.
How To Prepare Your Website For Future Google Algorithm Updates
We are going to discuss how you can future-proof your business model and make sure that your website cannot be significantly affected by a Google algorithm update. Because while this is not directly related to recovering from Google algorithm updates – we honestly consider it an essential part of every business and the collaboration between SEO, marketing and product teams.
Even if your website is a publication, although the organic search is truly the best source of consistent, scalable traffic – it shouldn’t be the only source of traffic and revenue for your business, but we will talk more about revenue later.
You need to build your list and grow your audience
When your whole business model is people land on your site only for the terms you rank, forget about you until the maybe rank on your website at some point again it’s a lot more fragile than if you set your website (and business) up to encourage visitors to return to your website.
And the key to this is building a following and growing an audience. Not only does this make many elements of SEO, including off-page SEO (i.e. content promotion) easier, it’s also going to be a great source of new traffic.
The 4 channels we can highly recommend investing your time and resources in are:
- Building an email list
- Start a YouTube channel
- Grow your audience on Twitter
- Build your followers on Facebook
You need to Keep A Pulse On Your Sites With SEO Reports
Recovering from a Google algorithm update is no easy feat – there is an entire service offering that many SEOs are profiting off of surrounding websites that suffer as a result of Google algorithm updates.
If you have worked your way through this detailed update recovery guide, you will be fully equipped to tackle any update that comes your way as well as to start preparing yourself (and your business) for the next algorithm update that is bound to come someday so you never have to worry about waking up to an update that’s tanked your site and your source of income.
Last but not the least, keep track of your websites. Declines aren’t always sudden, they can happen over time. As the saying goes, if you’re not growing, you’re dying.
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