Social media marketing in 2019 is going to be different than 2018 and all of the years before it. This is because social media, my friends, is no longer new. If you really want to grow your brand customer base, you need to use any or all the social media tips we are going to explain today.
So in this article, I’m going to share with you five tips to make you a better marketer, better entrepreneur and create more engaging content with your audience and if you read all the way until the very end of this article, I’m going to give you a bonus sixth tip
Firstly, pay-to-play is here to stay and it’s not going away in social media marketing. You read that right, Facebook ads are perhaps the best form of online advertising around today. Why is that? Facebook has over two billion users around the world and because Facebook collects so much data from these users including you and I, you can leverage that data to your advantage to reach potential customers and clients of your business.
If you are looking to drive traffic or get generate more leads fast like a 5G network, you should consider running ads. However, the key is to run targeted ads on Facebook and you can do that by building what’s known as custom audiences through the Facebook Ads manager platform so there are a couple of things that you can do here.
First, if you have a CRM of any kind or if you have an email list of any kind, you can import that data right into Facebook and any time you run ads even if your ad budget is as little as five or ten dollars, you can ensure that those ads that you run are seen by the right audience.
The biggest mistake that marketers make is they just throw money out at Facebook and they are not running targeted ads whatsoever. If you’re a real estate agent think about running those ads to target first-time homebuyers or people that might potentially be looking to buy a house. You have the power of that data right at your fingertips.
The other thing that you want to know when running Facebook Ads is what is your objective. Is it to buy clicks, is it to buy engagement or is it to buy views. Make sure that you are targeted with what your objective is in addition to your audience.
So once again, if you’re spending money on Facebook ads you shouldn’t just throw your money away because you want to get more views on a video or you want to get necessarily more comment to that video. What you want to get is buyers, so make sure that your objective is tailored to what your end game is which in this case would be to get more leads or to get more conversions. This is not a guessing game, this is the fact
Use Instagram and Twitter as Search Engines
The next tip is to use Instagram and Twitter as search engines. Let’s face it, these social networks nowadays provide end-users with a lot of data and easy access to reach people. You can go on Twitter right now and you can type into any search phrase, you can type in any business, executive or a company that you want to work with or that you want to get their attention.
So case in point, if you are a creator or an influencer and you want to work with Nike. You could go on Twitter, type in Nike and you can click people and now you can see a search of anyone that has @Nike in their profile on Twitter. The same thing applies for Instagram or you can use hashtags to run searches for people that are speaking about specific topics.
Example, let’s say you are an SEO expert. You can type in SEO help on Twitter and you can see anyone that’s talking about this particular topic, swoop in and offer to help them out that’s the power of using Twitter and even Instagram for search. Going forward in 2019, make sure that as you’re creating content and building relationships on these platforms that you’re also using them as search engines.
You can use social media tips to drive traffic through a third-party platform
Next, make sure then 2019 you’re putting emphasis into contributing content on third-party platforms versus your own native website or your own native channels. If you’re trying to grow your personal brand as a thought leader in your industry or if you’re trying to get more views on your content.
You can drive people to your website and now you’re fighting an uphill battle of sending people to a channel that you are responsible for driving traffic to or what you can do is create content on establishing social networks and platforms like Medium, LinkedIn or Quora
You can apply to be a contributor on different blogs that are relevant to your industry that you work in and by creating content on these third-party platforms now you’re tapping into the benefit of the traffic that visits those websites. My advice to all of you out there regardless of what industry you’re in is start focusing on creating content on third-party platforms which are established and give you access and reach.
Start your own private mastermind group
If you’re struggling with getting organic engagement on any social network, think about starting your own private mastermind group. Whether it’s a Facebook group, WhatsApp chat or whether it’s a private group on Twitter which allows you to create private DM groups with up to 50 people or it’s a private LinkedIn messenger group.
Start a private group where you can bring like-minded professionals and colleagues just like you in to your own space. By creating your own mastermind group, you now are able to control the conversation and steer it in a way where if you have content that’s fresh and relevant for that audience you can share it directly with those group members without coming across as being self-promotional.
Private mastermind groups are gonna be a big trend going forward because as marketers are losing reach and having to spend money on social media where their mind is racing too is how can I defeat and outwit the system. Guess what, you can’t.
However, you can still play within the rules of the system which is why I recommend that if you’re struggling with getting reach really analyze who are your superfans, who are the people that are most interested in your content and invite them into a private group
Use the social media tips to Stay Informed
This is really important in social media marketing. Stay informed of what’s happening on other social networks but don’t go chasing new shiny objects. These means don’t go chasing the trends. Just because you hear that there’s a new social network, you shouldn’t just rush to go jump on it.
I know what every thought leader and guru out there says “go get as many people as you possibly can on these new social networks”. So what happens when you rush to go to a new social network as we saw in 2018.
What you’re doing is you’re engaging with probably the same people in your space that are already on Instagram, Snapchat or Facebook with you. These are people that are doing the same thing that you’re trying to do so my recommendation is instead of going to chase that new shiny object work within the existing infrastructure that exists.
You have access to over 2 billion Facebook users, over 1 billion active Instagram users. Twitter, LinkedIn are social networks which I can almost assure you will give you more value and more immediate reach than any new social network that you can jump on.
Next is a bonus for social media marketing. So if you’ve hung around this long I’m going to give you a bonus 6th of the social media tips for you to follow in 2019 and that is places. Make sure that as you are going to different places on Instagram specifically as you’re sharing your content, you want to tag where you’re at.
The reason why is because as you’re going to these places and sharing content there are other people they’re either doing the same or they’re looking for content in these venues.
Once again throughout 2019 make sure that not only are you paying to optimize your content and get additional reach but you can also do a couple easy tips and tricks to get more organic reach and it starts with tagging the places of where you visit and post content on Instagram.
That’s a wrap. Thank you so much for reading this social media tips tutorial, if you found this content useful be sure to drop a comment below and also I’d appreciate it if you can share with your social network.