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4 Computer Technology that Reformed the Music Business

With the latest computer technology, producers can now create beats or create electronic bands. In the past, the music business was run by the major record labels. The record labels had the last word in everything in a performer’s entertainment career from beginning to end. The major record label would control the artist image, airplay, royalty rate, and achievements while under the record label.

After the musician’s career was done, the performer often did not have anything to show for their sweat and creativity. Back in the day, the record company would pay for the artist’s project ahead of time in the form of an advance. The money usually amounted to a loan which had to be repaid. The record company would pay for the manufacturing and marketing of the musician’s project and then recover the funds loaned after the project started selling.

Perhaps it seems objective on the face of it, the record label often would charge the artist for a lot higher than what the record company provided. The record company would not only bill the musician for the items mentioned previously but also would reduce artist royalties for damaged goods, group discounts and a wealth of many other expenses. Also, the record label would remove these charges from the artist’s total income.

Computer Technology

While the record label would allow an artist to audit the record company’s books, a lot of producers didn’t authorize any audits. Producers were usually scared of angering the record companies by requesting the record companies to account for the costs and deductions in writing.

This reasonable fear kept artists in their place under the record company’s control. Technology has changed the script. Today with computer technology, the power has shifted into the control of the producer. There is a new order in the music business that is making the record labels worrying in the boardroom.

Now let’s look at Computer Technology that changes the game

iTunes Radio

This is a non-interactive streaming radio service that offers Featured Stations and over 200 genre-based stations for listeners. Listeners have the ability to create their own customized stations based on particular artists, songs, genres, and more. Your personalized stations will adapt based on the music you play and download, and you will be able to rate the music that’s currently playing to have the station continuously learn your music preferences.

When artist music is played/streamed on iTunes Radio, you get paid the sum of a per-play fee and a proportionate share of iTunes’ net advertising revenue per month calculated on terms set out in TuneCore’s blanket agreement with the store. Payments may fluctuate each month, depending on the amount of advertising revenue generated and how often your music was streamed.

Pandora

This is a leading music and podcast discovery platform, providing a highly-personalized listening experience to approximately 70 million users each month with its proprietary Music Genome Project and Podcast Genome Project technology whether at home or on the go through its mobile app, the web, and integrations with more than 2,000 connected products.

As the largest streaming music provider in the U.S., with an industry-leading digital audio advertising platform, Pandora connects listeners with the audio entertainment they love. Pandora is a subsidiary of Sirius XM Holdings Inc. (NASDAQ: SIRI). Together, Pandora and SiriusXM have created the world’s largest audio entertainment company.

Pandora is only available in the U.S. right now but the company is working on bringing the music service to other parts of the world.
If you have requested, you contact Pandora pandora-support@pandora.com. Pandora users can enjoy their favourite podcasts and get personalized recommendations on their mobile devices or computers whether they’re at home, in the car, or on the go.

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Spotify Music

Spotify gives you instant access to millions of songs from old favourites to the latest hits. Just hit play to stream anything you like. It is easy to find the right music or podcast for every moment on your phone, your computer, your tablet and more.

There are millions of tracks and episodes on Spotify. So whether you’re behind the wheel, working out, partying or relaxing, the right music or podcast is always at your fingertips. Choose what you want to listen to, or let Spotify surprise you.

Spotify is now the big behemoth, and it can effectively replace the labels. In short, Spotify wants content, and artists want distribution. Record labels used to provide distribution. But there are almost no record stores anymore, and the whole game for musicians and songwriters is getting listed and promoted on the music streaming services.

Why does an artist need to give up 70% to a record label? With this new model, Spotify would own a piece of intellectual property, and they wouldn’t have to pay third-party labels. The streaming services could provide cash-advances to artists so that musicians can make more immediate income from their work.

iHeartRadio

This is another fantastic app speaking the truth of the influence of computer technology over the music industry. You can search for live radio stations through this application and queue songs of your choice and enjoy music through your computer or smartphone. The app can only be used through Apple products.

iHeartRadio is a free broadcast, podcast and streaming radio platform functioning as the national umbrella brand for iHeartMedia’s radio network aggregating its over 850 local iHeartMedia radio stations across the United States, as well as hundreds of other stations from various other media (with companies such as Cumulus Media, Cox Radio and Beasley Broadcast Group also using this service).

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The computer technology service includes more than 250,000 podcasts, offers a Music recommender system and on-demand functionality, and allows listeners to save and replay songs from live broadcasts in digital playlists.

The on-demand features require a subscription fee. iHeartRadio is available across more than 250 platforms and 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, TVs and gaming consoles.

Today with Computer Technology, anyone can start a record company and have a music studio on their computer. Now it is possible for artists to record their own beats. There are a number of complementary or low-cost computer software applications that lets a musician record and sell their own material without the need or hindrance of any other record label.

An artist can readily promote and advertise their t-shirts and music online at lots of internet sites. Also, there are a lot of new internet hosting services that allows a musician to get a site committed to advertising and marketing their music to the increasing internet community. There are thousands of producers producing beats and making a living pitching their songs online. Today the control is in the grasp of the musicians.

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