Pharma and healthcare social media marketing is an area that is extremely relevant to the modern, digital age, where stakeholders in the pharmaceuticals and healthcare industries are reaching out to their potential customers through digital, social media platforms.
Social media tools today enable one-to-one interactions among stakeholders and their target customers via content creation, sharing, along with the exchange of new ideas and information about products through virtual communities and social networks.
With the increasing competition in the healthcare business, the best way for those in the healthcare industry to attract more customers is by using healthcare social media marketing. The healthcare social media marketing platforms allow hospitals and healthcare facilities to connect with potential patients one-on-one, while also providing valuable information to help them make the best decision for their health.
Social media is a powerful communication tool, and one of the best ways to market any service online. Any healthcare companies that do not employ social media in their business appear dated and out of touch. These are not words you ever want to be associated with your business in the fast-paced, ever-changing world of healthcare.
Some of the recent developments in the global pharma and healthcare social media marketing market are given below:
The United States Food and Drug Administration (FDA) released new guidelines in January 2014, for the pharmaceuticals and healthcare industries defining the regulatory requirements vis-a-vis the marketing submissions for human and animal drugs across social media platforms.
- Digital Healthcare
- Sermo, MomMD
- Student Doctors Network
- Healthcare and MedicalSoftware
- Medical Apps
- Nurse Zone
- All Nurses
- Medical Doctors
Drivers and Restraints
Multiple factors are helping to drive the overall development of the global pharma and healthcare social media marketing market. One of the key factors for the market growth has been in the ability to lead players to adopt new and innovative marketing strategies to expand their consumer base and gain a better competitive advantage.
In recent years, social media platforms have come up as a great tool for pharma and healthcare companies. These companies have used the social media platform with great innovation and as an effective tool to get amplified results of their marketing efforts. Read: Women’s Health App Market – Global Industry Analysis
Social media platforms give these companies the ability to expand their client base and ultimately dramatically boost the overall brand performance across global markets. All these factors are thus expected to help the overall development of the global pharma and healthcare social media marketing market.
However, some factors are projected to restrict the overall development of the global pharma and healthcare social media marketing market. One of the key restricting factors for the market growth has been the recent introduction of several users and regulations regarding the marketing of medical and pharmaceutical products. This also follows in the general planning of the respective social media marketing strategies for these companies.
In terms of geographical segmentation, the global pharma and healthcare social media marketing market, there are five key regions. These regions are
- North America
- Latin America
- Middle East and Africa
- East Asia
- South Asia
Social media marketing has defied all traditional norms of geographical boundaries. However, the regional segment of North America is expected to remain aggressive in the coming years of the forecast period ranging from 2020 to 2030.
With the growing number of pharma and healthcare companies making a tectonic shift from conventional marketing platforms to social media platforms, the demand for pharma and healthcare social media marketing services are now growing in the North American region. A growing number of agencies are now jumping in to grab rising opportunities in the North American market for pharma and healthcare social media marketing.
Europe, after North America, is second in line in terms of growth. On the other hand, emerging players in the Asia Pacific region are expected to grab the development of the pharma and healthcare social media marketing market in the region. Source
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