A corporate video is a type of non-advertisement based video content created and commissioned by a business, company, corporation, or organization. The vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing.
The content of corporate video content is targeted towards that company’s core selling demographics or internal employees. Corporate video production is frequently the responsibility of a marketing director or corporate communications manager. Creating a perfect corporate video can be a daunting task since there are certain dos and don’ts associated with the entire process.
Go ahead to know what mistakes you absolutely must not make when creating a corporate video
Poor audio quality
Ensure that the audio quality is good for your video to turn out well. If the audio of the content is blocked out by background noises such as automobiles, people speaking, fans running, etc, it will ruin the overall quality of your video.
Failing to brief subject
If your video is meant to be an interview or conversation with someone, you must brief them thoroughly before shooting commences. Ensure that they are ready to answer your questions and discuss details with them beforehand.
Lack of value addition
In today’s fast-moving world, digital content needs to be concise, impactful and it should give the viewer something important to take away. Remember that your video should add some value to the viewer’s life.
Inability to engage with viewers
For your video to be truly successful, it must establish a rapport of some sort with the viewers. They must feel like they are able to relate to your content.
Use of lofty, inaccessible language
While industry-specific wording may sound knowledgeable, you will end up losing viewership if you use the same in your videos. Always make use of simple, clear language.
Bad lighting and presentation
Lighting is an important aspect of shooting a good video, as a poorly lit video will render the viewer unable to see things properly, and will be aesthetically unpleasant. You can visit the website of professional videographers to get help for the filming.
Your corporate video should be able to present your company and the message you intend to give, in the most productive and inspiring way. Keep the above points in mind to create error-free videos!
You Must Not Ignore 4 Website Updates in 2019
The online scenario changes faster than we can spell C-H-A-NG-E. It is just that kind of a medium. This means you need to be on your toes all the time and so does your website. We take a gander at four urgent updates you should not overlook in the year 2019.
Having a secure website
It is no longer a ‘special’ feature to have a secure website; it is at present a necessity. With too many malware and virus attacks acquired with browsing online, people no longer trust unsecured sites. Take this first vital step when you consider updating your website. Recollect that the ‘not verify’ label will drive off any potential traffic right away.
Designed for mobile usage
Majority of visitors today use their mobile phones rather than a computer. There is no stalling this one. Update your site currently to be portable well disposed and pull in most extreme rush hour gridlock. Without this feature, you are losing out on huge numbers of visitors as well as rankings.
Integrate this feature into your website pronto. Let Google Analytics do its job of demographics. In addition to this, tracking allows you to find out which companies or entities visit your site, how many times, what they do while there, and many more things. With this information, you can modify your sales pitch for much better outcomes.
Make the most of every avenue to advertise- not only Google Ads but through social media platforms like Facebook, LinkedIn, and so on. Remember that almost anyone who uses the web has a social media presence nowadays. Use this to the hilt and advertise your website in the most potent manner to generate traffic to the site.
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