Okay, your business is now up and running and you also have a fair understanding of the market. Now, all that’s needed is the marketing push to make your product rule the market but what’s challenging is mastering social media to capture the online world. Social media space is constantly evolving and is ever-changing.
You can take advantage of a multitude of social media platforms to reach out to your target audience, engage in meaningful interactions with them and establish your brand value.
However social media marketing is demanding, you have to have a proper strategy in place but the good thing is once you have a proper strategy in place and get things right, social media marketing will serve you right and will stand you in good stead.
The challenging part is choosing the right platform for your business. There are a number of platforms available and its’ impossible to be present on all of them.
Here are the few most popular social media platforms to consider for your business to start with
Boasting around 1.5 billion active users, this platform is great for businesses looking to establish their online presence. Facebook is the largest and also the most popular social media platform with the highest number of users.
Almost everyone you know is on Facebook. You have a greater audience base to target. Not just that Facebook advertising allows you to chalk out a personality for your audience depending on your target population and then allows you to target only those people with your ads thereby making your campaigns more effective.
If you just want to make some noise, then Facebook is the platform for you. You can join relevant groups on Facebook and participate in meaningful conversation thereby allowing you to establish yourself as an authority in the field.
Whether your objective is to increase follower base, establish an audience or simply increase sales, Facebook is the answer no matter which industry or niche you belong to.
People love visuals i.e images, videos etc. It catches their attention faster and forms a more lasting impression. If you’re looking to generate noise by showcasing your products and services, Instagram is for you.
It’s a super easy and mobile-friendly platform that allows you to post pictures of your products and services that the audience would be interested in. It allows you to add a short description for the images posted which is an ideal way to show your punchline or brand value associated with the product.
Clever use of hashtags will even allow your posts to be seen by more and more relevant people. All in all, the number one platform for push marketing.
Pinterest Social Media Platform
Like Instagram, Pinterest is another visual sharing platform. The posts are also known as ‘pins’ are clickable which means you can drive the audience to your website or product page which has more relevant information about the showcased product/service.
This means you can drive traffic to your website. With more than 100 million Pinterest users, you simply cannot underestimate its marketing power.
A powerhouse when it comes to marketing videos! The number 1 Video marketing channel, YouTube has the potential to make your videos go viral and reach large segments of people. Videos are today’s most preferred form of content.
You can host your own channel which then becomes a centralized location for all your videos related to your products and services. You can track the number of views each video is receiving. Each of your videos can include a link to your website/product page which makes it a means to drive traffic to your website.
LinkedIn Social Media Platform
Ideal for B2B marketing, LinkedIn is a place that can win your great business partnerships and offers. It’s somewhat like an online resume for your company where you can list your business objectives, accomplishments, recommendations from happy and satisfied customers, senior management etc.
All these further help to establish trust and credibility of your brand. A sound business profile can help you in myriad ways i.e hiring experienced employees, win contracts, contact suppliers etc.
This is essentially a question and answer forum wherein you can post questions or answers to questions posted by users. Businesses can use this platform to drive traffic to their website by posting answers to relevant questions. Simply log in, choose your niches and choose questions you want to write answers for.
Write informative, descriptive answers that users would find useful and include links to your own website wherever possible so that users can click on the link and go to your website to get more information about the product or service in question.
This by no means is an exhaustive list of social media sites that one can use for their business. Different businesses have a different target audience and different objectives from social media marketing.
There will be different social media sites to cater to their objectives. Not all social media sites will cater to the needs of all businesses. Choose your social media sites wisely depending on your target audience, the objective behind social media marketing and decide accordingly.
The sites mentioned simply throws light on some of the most popular social media sites that businesses commonly use to reap benefits from social media marketing.
- 11 Top Social Media Platforms to Consider for Your Brand - Sep 18, 2019