WeChat is a multi-purpose social media, instant messaging, and mobile payment app that is now becoming the largest standalone mobile app in the world with over 1 billion monthly active users. The mobile payment app has been described as a Chinese app for everything and a super mobile app because of its wide range of functionality.
The social media app provides text messaging, hold-to-talk voice messaging, broadcast messaging, video conferencing, video games, sharing of photographs and videos and location sharing. Activities on WeChat mobile app is analyzed, tracked and shared with Chinese authorities upon request as part of the mass surveillance network in China
WeChat also offers a few exciting features like LookAround and Moments, making it a mix of both social media and messaging platforms.
WeChat 8.0 Mobile Payment App Features and Other Functionality
WeChat is more than a messaging and social media app, the social media mobile app is a lifestyle app and makes calls with friends, shares your life’s favourite Moments, enjoy mobile payment features, and much more.
Mobile Banking and Mobile Payment
On WeChat, users who provided their bank account data may use the mobile payment app to pay bills, order goods and services, transfer money to other users using the mobile app, and pay in stores if the stores have a WeChat payment option.
Vetted third parties, known as “official accounts”, offer these mobile payment services by developing lightweight “apps within the WeChat mobile payment app, users can also link their bank account as well as VisaCard, MasterCard and JCB Co. Ltd credit cards.
All WeChat mobile payment app users have their own WeChat Payment accounts. Users can acquire a balance by linking their WeChat account to their debit cards, or by receiving money from other users. For non-Chinese users of WeChat Pay, an additional identity verification process of providing a photo of a valid ID is required before certain functions of WeChat Pay become available.
WeChat mobile payment app users who link their credit cards can only make payments to vendors, and cannot use this to top up WeChat balances. WeChat Pay can be used for digital payments, as well as payments from participating vendors.
The mobile payment app main competitor in China and the market leader in online payments is Alibaba Group’s Alipay. Alibaba company founder Jack Ma considered the red envelope feature to be a “Pearl Harbor moment”, as it began to erode Alipay’s historic dominance in the online payments industry in China, especially in peer-to-peer money transfer.
WeChat provides text messaging services, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video calls and conferencing, video games, photograph and video sharing, as well as location sharing. The social media app also allows users to exchange contacts with people nearby via Bluetooth, as well as providing various features for contacting people at random if desired (if people are open to it).
The social media app can also integrate with other social networking services such as Facebook and Tencent QQ. Pictures may also be embellished with filters and captions, and an automatic translation service is available. WeChat supports different instant messaging methods, including
- Text message
- Voice message
- Walkie talkie
WeChat users can send previously saved or live pictures and videos, profiles of other users, coupons, lucky money packages, or current GPS locations with friends either individually or in a group chat. The text messaging app character stickers, such as Tuzki, resemble and compete with those of LINE, a Japanese-South Korean messaging application.
The social media app also has message recall features that allow users to recall and withdraw information (e.g. Images, documents) that are sent within 2 minutes in a conversation.
To use this feature, users can select the message or file to be recalled by long pressing. In the menu that appears select ‘recall’ and ‘ok’ to complete the withdrawal process. Eventually, the selected messages or files will be removed from the WeChat chatting box on both the sender’s and recipient’s phones.
You can WeChat for Business
Compared with the traditional E-business like JD.com and Alibaba, WeChat Business has a large range of influence and profits with less input and a lower threshold, which attracts lots of people to join in WeChat business.
B2C Business Mode
This is the main profit model of WeChat Business. The first one is to launch advertisements and provide services through the WeChat Official Account, which is a B2C model. This mode has been used by many hospitals, banks, fashion brands, internet companies and personal blogs because the Official Account can access online payment, location sharing, voice messages, and mini-games.
It is like a ‘mini app’, so the company has to hire specific staff to manage the account. By 2015, there were more than 100 million WeChat Official Accounts on this platform.
B2B Business Mode
WeChat salesperson in this mode is for promoting products by individuals, which belongs to C2C mode. In this mode, individual sellers post relevant photos and messages of their agent products on the WeChat Moments or WeChat groups and sell products to their WeChat friends.
Besides, they develop friendships with their customers by sending messages in festivals or writing comments under their updates on WeChat moments to increase their trust.
Also, continuing to communicate with the regular customers raises the ‘WOF’ (word-of-mouth) communications, which influences decision-making. Some WeChat businessmen already have an online shop in Taobao, but use WeChat to maintain existing customers.
WeChat offers a blend of both, bearing in mind not to overwhelm users. You can easily download the lightweight program on your PC, connect with family, friends, or even strangers, explore user profiles, share posts on the wall, and do much more. WeChat is a cross-platform app that is also available for Android OS, IOS, and macOS devices.
If you’re looking for either an instant messaging app that keeps your chats private or a social media application that lets you share posts and connect with strangers, you should download WeChat for Windows. However, to use the application, you will need to register and authenticate your WeChat sign in via your mobile phone.
All in all, the WeChat mobile payment app is an ideal choice to download. As soon as you complete downloading WeChat, you can install it in a matter of minutes. From there, the setup is pretty straightforward and won’t take much time. However, to use the application on your PC, you need to install and login into your mobile application.
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