Long tail keywords are 3 and 4 keyword phrases which are very specific to your website. When a client uses a highly specific search phrase, they are looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that client typically does before making a buying decision.
Every business owners need to have a steady flow of new clients to grow their business online and although prospective buyers are always out there, attracting them to your website is very challenging. The potential clients for your business have many options, and it is easier than ever to research all of them online.
This means that the best way to bring a client to your business is by being visible when the client is using search engines. Most people rely on search engines like Google to find websites and properties listing a website in their areas. Thankfully, the results they see are not a product of chance and you can make your website show up with them using search engine optimization.
To learn how to effectively leverage long tail keywords, here is a four-step process for uncovering phrases that will help to drive traffic and conversions, thereby boosting your rankings. In a competitive industry like digital marketing, you can be sure that other agents in your area are also using SEO to reach local clients. This means that to succeed, you need to create a unique strategy and make your business stand out.
Reasons to Use Long Tail Keywords To Boost Your Website
Most of the professionals in the arena of online marketing know it is clever to use long tail keywords that target potential customers who are “late” in the real estate buying cycle. In professional terms, what we are talking about here is the concept of targeting the so-called long tail keywords. Helping you to illustrate this phenomenon, let’s take a look at the typical step-by-step buying path that a customer travels on the way to a making a purchase.
– Clients become aware of a product.
– Clients seek information about that product in preparation for a possible purchase.
– Clients evaluate alternatives to the product (features, pricing, etc…).
– Clients make their purchase decision.
– Clients pull out their credit card and complete the transaction.
– Clients then evaluate the product after buying it and decides if they want to keep or return it
To effectively leverage the long tail keywords, here is a 4 step process for uncovering phrases that will help to drive traffic and conversions, thereby boosting your digital marketing website rankings. The main keywords your business targets should be of medium to high competition, get up to 200 monthly searches (according to the Google Keyword Planner), including three or fewer words, and be targeted by at least one of your competitors.
There are other tools apart from Google Keyword Planner you can use to generate Long Tail Keywords for your digital marketing company’s main keywords
These keywords search engines include the Keyword Tool, Google Trends and AccuRanker, etc.
– The Keyword tool Is the best alternative to Google Keyword Planner and other Keyword Research Tools. Keyword Tool is a free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long tail keywords for any topic.
– To generate long tail keyword suggestions, Keyword Tool prepends and appends the search term which you specify with different letters and numbers, places it into the Google search box and pulls out keyword suggestions. The best part, all of it happens in a split of a second.
– With Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will be used to produce keyword suggestions. You can quickly find and analyze thousands of relevant long-tail keywords with a free or paid version of Keyword Tool and use them for content creation, search engine optimization, pay-per-click advertising or other marketing activities. Learn more
This is a public web facility that often a particular search term is entered relative to the total search-volume across various regions of the world, and in various languages. Google Trends also allows the user to compare the relative search volume of searches between two or more terms.
The Long Tail Keywords analysis tool allows for the tracking of various words and phrases that are typed into Google’s search box. The tracking device provided a more in-depth analysis of results. It also has the ability to categorize and organize the data, with special attention given to the breakdown of information by geographical areas. Learn more
This is a state-of-the-art SEO tool that maximizes the search engine marketing and organic reach of websites, brands and businesses. AccuRanker was developed to enable companies and professionals to soar above conventional boundaries. This is one of the most powerful and advanced keyword ranking and competition analysis software tools in the industry.
AccuRanker puts the user experience at the top of the list when developing and investing in new features and updates and always welcomes feedback from users. AccuRanker is proud of its position at the forefront of innovation and the tool’s performance reflects this with fast and reliable performance, precise reporting, country-specific filters, social media integration and API accessibility to provide the ultimate user experience. Learn more
Google Correlate is an often overlooked tool that can be extremely powerful for generating a large keyword list. The primary reason to use this tool is the ability to see which keywords get searched together. With this information, you can begin to grow your keyword list (especially long tails keywords).
There are several others that you can focus on, as you create your content calendar. For example, you may decide to create a blog post based on some or all of the “correlations.” If you find yourself in a keyword rut, Google Correlate can help you escape. You simply enter your primary keyword. From there, the tool does all of the work for you. Learn more
IMforSMB Bulk Keyword Generator
Some keyword tools are good for every type of website. Others, however, are only a good fit for a particular site type. IMforSMB Bulk Keyword Generator fits in and works best for local service companies, as it’s designed with the idea that you’ll want to find local keywords.
Your results are not anything special, as you could eventually come up with the same keyword list by using another tool. However, with its local approach, you’ll feel as if you’re on the right track quickly. If your business type isn’t available, you can still use this tool. You will have to replace some of the keywords with your own, in the search results. But, you’ll end up with the same basic results. Learn more
This long tail keywords tool will provide you with all of the keywords and data that you need to make informed decisions. Ubersuggest provides you with keywords that are not available through the Google Keyword Planner. Just type in your keyword to this keyword tool and click “suggest.” This generates a list of keywords that is big enough to keep you busy for quite some time. With this organized approach, you have a better chance of reviewing every keyword, without missing one that could be a game-changer for your site. Learn more
WordStream is a Premier Google Partner, develops online marketing software, provides managed PPC advertising services, and shares online marketing advice. The WordStream platform lives in the cloud, delivering customer requests on-demand and quickly adapting to changes in the industry with new customer-requested features.
WordStream’s core purpose is to bring the Power of Online Marketing to Businesses of All Sizes. WordStream software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget. Learn more
This is a free keyword research tool to reveal 1000s of long tail keywords with Google, Wordtracker, YouTube and Amazon keyword data all in one tool. Save your keyword lists, filter them in the tool and find the keywords you need for every page all in one place. Wordtracker is a Google keyword research tool is the ‘Keyword Planner’. It’s designed for Adwords and not SEO, so competition and other metrics are given only for paid search.
Numbers are scaled from a sample, and similar keywords are grouped together. Instead, use a tool built for keyword research. If you want more traffic to your site or want to better understand what your market is looking for you should explore Wordtracker. Learn more
Culled from Neil Patel | 10 Free Keyword Research Tools to Help Plan Your New Site