Email marketing is a comprehensive aspect that requires many features to make the process successful. Using interactive elements in your email operations increases email engagement by 40%. Note that keeping your audience hooked to your emails increases the chances of your emerging at the top of the industry.

Most business personalities do not understand how to Increase email engagement with Interactive elements. Note that interactivity is a form of an innovative component that is meant to make your email engagement unique from your competitors.

Email Engagement

Once your emails remain unique, you secure a competitive position in a business that is likely to elevate your brand to the top of the industry. However, the problem comes with using different interactive elements to enhance email engagement in your emails.

Read through this article to understand how this can be made possible.

Use of Counters

Just as the name sounds, Counters are primarily used to elevate limited-time offers, which triggers instant purchase and high customer engagement. Also, it arouses instincts across your target audience, making your emails stand out. It persuades your target audience to make purchasing decisions increasing your business income.

When running an eCommerce business that deals with lots of products, you can opt to use counters to enhance customer engagement and promote specific offers within a specified schedule. If you have organized an event through your email campaigns, you can incorporate counters to set reminders and those who register.

The best thing about using counters is that they are compatible across different platforms and can be used on anything. They offer business operators a chance to monitor email operations and their impact across the target audience.

Application of Accordions

Accordions give business owners the freedom to stack up to different emails simultaneously without creating long content. This interactive element comes with varying layouts of email engagement to choose from. Also, it is a good option for sending emails to desktop and users.

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This means that the length of the email engagement depends on what the recipient is using. Accordions are a terrific choice for digital marketers since it gives room to detect the number of clicks and the opening rate of the emails sent.

It is also a good choice when you intend to send feedback emails that incorporate questionnaires and different promotional emails. Also, business owners can opt to use different mobile applications to run the accordions in their emails.

Use of Fixed CTAs

The point at which you place the CTA button in your emails has a significant role to play. If you want to enhance your email engagement and increase conversion and the click-through rate, you need to be mindful of where to place the CTA button. Note that the fixed CTA button does not move even when scrolling through the email.

This button is positioned with the support of the CSS to enhance smooth scrolling and help the reader get the exact intended point. When sending long emails that can take over two folds, you should prioritize the use of Fixed CTA buttons to make your email unique and engaging despite its length.

On most occasions, fixed CTAs are primarily supported by android mobile devices. This means that this is a good option for those sending emails to mobile phone users across the target audience. All you have to do is customize every point depending on your needs and the well-being of your audience.

Besides, it also works well when targeting specific groups of within your target audience. Alternatively, fixed CTAs work magic when used by business owners who clearly understand their target audience within the business industry.

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Application of GIFs and Visualization

GIFs refer to the animated images used to make your emails more visually appealing and enhance customer engagement. This type of visual element has gained significant popularity within the past few years. Apart from increasing the email engagement rate, they also trigger the CTR of the emails you send within a specified period.

This visual engagement element works well when used by eCommerce companies to display their comprehensive collection of different elements. You can show survey results and comparisons via email using different types of comparison charts and visualization such as a Likert scale survey, Donut charts or even a simple bar chart.

The visual engagement element also helps IT companies to clearly define some of their detailed aspects to help their target audience comprehend the intended message. However, does not have the option to support different types of GIF elements.

Note that sending a clearly defined message describing more about a particular product enhances customer engagement and ensures the point is perfectly delivered . Remember that focus should be given to the first fold of the message to increase the urge of the reader to peruse the email.

Once a prospect has been convinced to read the mail up to the end. You will always be sure that the point has been perfectly delivered. To be safer, you need to add multiple actionable insights to your emails to make them exciting and benefit the reader.

Use of Sliders

Most business owners experience challenges when sending emails with several slides that the target audience needs to read. Note that adding slides to your emails is a good option when you want to increase CTR. However, the problem is how you deliver the multiple slides to your target audience.

The ultimate goal of sliders is to help eCommerce businesses deliver more information about their best-performing products and services. Sliders make this easier by providing the entire information in a single email without making the readers bored with the content.

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This interactive feature eliminates the need to send many emails since you can combine every aspect in a single email and deliver information without much hustle. It is a good choice for business owners who send multiple emails to many people at the same time. It guarantees an excellent open rate once everything has been executed correctly.

Most business operators using Apple mail prioritize the application of this feature due to its impact on the rate of email engagement and point delivery. It also persuades readers to take action once they have read the email.

Final Thought

Enhancing email engagement in your emails increases CTR and the general of the business through the actions made by the readers. It has been proved that using interactive elements increases CTR by approximately 73%. This showcases the power of interactive features in your emails.

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I have more than 12 years of experience in the field of Digital Marketing and Data Analysis, currently working as a Digital Marketing Specialist at ChartExpo.
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Email marketing is a comprehensive aspect that requires many features to make the process successful. Using interactive elements in your email operations increases email engagement by 40%. Note that keeping your audience hooked to your emails increases the chances of your business emerging at the top of the industry. Most...
Ryan ErwinRyan Erwinryanerwindm@gmail.comAuthorI have more than 12 years of experience in the field of Digital Marketing and Data Analysis, currently working as a Digital Marketing Specialist at ChartExpo.AkinpediaIncreasing Email Engagement with Interactive Elements? 1