The Google Ads essential training was designed to show online marketers how to start using the Google Ads platform to reach an enormous audience of potential customers with relevant messaging and measure the Return on Investment (ROI) from their activities by learning the foundations of pay-per-click (PPC) advertising with Google Ads the industry-leading PPC platform.

With the Google Ads essential training, you will be able to explore how Google Ads works and how it fits with what your business and your customers need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements.

Google Ads Essential Training

The Google Ads essential training also provides an introduction to paid search advertising, an overview of the Google Ads platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.

Google Ads Account Overview

Google Ads is an online advertising platform developed by Google, where online marketers willing to advertise their eCommerce website bid to display brief advertisements, service offerings, product listings, or videos to website users. Users on the Google Ads platform can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Googles Ads Features

  • Google Ads editor: This is a downloadable program that allows digital marketers to make bulk changes to ads and edit ads offline. It also allows users to see ad performance, like the dashboard.
  • Keyword Planner: It provides data on Google searches and other resources to help content marketers plan advertising campaigns.
  • The Reach Planner: It allows online marketers to forecast the reach and extent of their video ads across and Google video partners. The reach planner allows users to choose their audience, then recommends a combination of video ads that help reach the user’s objectives, and see the reach of their ads
  • Google Ads extensions: It allows advertisers to show extra information with their ads, such as a business address, phone number, links to a web page or app, prices, or sales and promotions. Google Ads may also display automated extensions such as consumer ratings when the system predicts they will improve performance.
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Google Ads Essential Training Essentials

Take learning paths to grow your proficiency in managing and measuring Search, Display, Measurement, Video, and Shopping campaigns. Courses mix marketing strategy and product tactics – and are built around real-world case studies and common business scenarios – so you develop actionable marketing and product know-how you can apply right away.

Get Google Ads essential training in Search, Display, Measurement, Video and Shopping. Achieving Google-certified status can help you signal your expertise to the industry, or simply feel confident in your ability to get the best out of Google Ads to advertise your business online.

You can download Google Ads tutorials that will help you set up your Google Ads account, choose the best keywords, write effective Ad copy, and track and optimize the performance of your ads. Start training now to make the most of your Ads budget and maximize your Google Ads marketing goals.

The Power of Google Ads Essential Training

It will be very much easier to succeed in digital marketing if you can focus all your efforts on using the right techniques for your online marketing. When you know the right people who are likely to buy from you and when they are ready to buy from you, you can spend less marketing and increase your ROI.

When people look for something online, their first stop is usually Google. And because they tell Google exactly what they are looking for, it is no surprise that Google can connect your business with buyers who are looking for their products.

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With Google Ads essential training, you will have the ability to show ads to people searching on Google or across the internet with amazing granularity. This LinkedIn Learning training will help you to understand the foundations of Google Ads. You will be walked through the ins and out of setting up your first Google Ads account and launching your first Ad.

Google Ads Essential Training Mobile App

You can download the Google Ads mobile app that will help you to stay connected to your Ads campaigns while on the go with your smartphone. You can track your Google ad campaigns in real-time, review high-impact recommendations to optimize performance, and take action quickly and easily, no matter where your business takes you.

The mobile app will help you to view and monitor your Google Ad performance and campaign stats on the go, such as conversions, impressions, and clicks. Helps you to manage and make quick updates to campaigns, bids, budgets, keywords, and more. You will have the ability to create, add, and edit ads to drive sales, reach new online users and customers, and grow your business.

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