Digital technology adoption is the process by which employees and customers are learning to leverage new technology ( products, apps, websites, etc.) to its fullest potential and derive maximum value from a digital process or solution.

Digital technology adoption is a solution that provides on-screen, real-time, and interactive in-app guidance to the users to keep pace with new technologies—such as those being deployed in a hybrid work .

Digital Technology Adoption

Digital technology adoptions are forecasted to become an integral part of businesses.These terms is now part of digital transformation, which is the process of using software to adapt to evolving demands. For example, if a software solution were to replace manual processes, full digital adoption only occurs once employees shift from their once-manual processes to the new digitally-enabled state.

Why People Adopt Digital Technology

According to a 2018 report from analyst firm IDG, 89% of organizations plan to implement a digital-first strategy. For companies that have already taken a digital-first approach, doing so increased revenue by 34% on average.

Companies need to ensure the digital tools they procure are adopted by their users, whether those users are their employees or customers. Digital technology adoption of internal software is typically measured by increased employee productivity, whereas customer-facing digital products are measured against various business KPIs and, for sophisticated organizations, product experience targets.

Additionally, users need to switch or navigate across different apps or systems to complete one simple task. Most Business-2-Business software has complicated user interfaces, bewildering the users, and organizations do not have the time to train employees in new applications adequately.

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Do Digital Adoption Platforms Increase Technology Adoption Rates

As digital technology adoption transforms where and how we work, enterprises must look for digital technology adoption platforms to improve utilization and effectiveness. A good digital tadoption platform bridges the gap between human ability and technology potential by forcing the technology to adapt to the users and not users adapting to the technology.

One of the major advantages of using a digital technology adoption platform includes enterprises retiring expensive and time-consuming methodologies such as classroom and video-based training.

This is because digital technology adoption platforms are closely integrated with applications as an overlay to provide in-app, real-time, interactive, step-by-step guidance, walkthroughs, shout-outs, tool tips, and alerts to the user.

For example, a digital technology adoption platform can be deployed for

Adopting Digital Technologies on Traditional Enterprise

One of the most obvious benefits of digital technology adoption on workforce is the increased of ROI for the technology a company builds or buys. But successful adoption of digital tools goes beyond that, and generates positive impacts across the entire business.

When users (customers, employees, or both) maximize the value of their technology, they are happier, more productive, and more likely to remain a user.

Here are some of the most common benefits of digital technology adoption

  • Improved workflows and internal efficiency
  • Increased productivity
  • Less user frustration with technology
  • Higher customer and employee satisfaction
  • Reduced costs

Adoption of Digital Technologies

In addition to ensuring a product is as intuitive as possible, there are certain ways to help increase digital adoption across a company’s user base:

  • Onboarding: by creating an effective onboarding strategy, companies can ensure users not only become proficient in their application as quickly as possible, but also recognize the product’s value, which helps drive retention and prevent churn.
  • In-app guidance: in order to provide contextual information while users are in the product, many companies use in-app messaging to communicate at the right moments and guide users to . Cartegraph uses in-app messages to drive behaviors in their app that lead crews to complete field work more efficiently. Six months after launching these guides in their mobile app, the team saw a 62% increase in mobile adoption.
  • Ongoing : since digital adoption is an ongoing process, it’s important to continue educating users after onboarding is complete, especially when there are any product releases, changes, or updates.
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Many organization today are turning to digital technology adoption platforms to implement these practices effectively.

Conclusion

The most successful digital technology adoption platforms leverage data and advanced technologies, such as

To continuously improve employee efficiency and experience. In a world where 56% of employees are expected to master at least three new digital touchpoints every year, a digital technology adoption platform is critical to unlocking the full potential of the huge investments being made in new applications supporting future work environments.

If you are looking to dig deeper into digital technology adoption and digital technology platforms, Pendo.com has published information on how to drive product and feature adoption and measure results.

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Digital technology adoption is the process by which employees and customers are learning to leverage new technology (software products, apps, websites, etc.) to its fullest potential and derive maximum value from a digital process or solution.
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Digital technology adoption is a solution that provides on-screen, real-time, and interactive in-app...
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