Important Tips to Use Customer Testimonials in our Production
In the competitive business world, we live today, any business venture that hopes to grow rapidly needs to build on its customer base. While various marketing strategies may be used, one of the best ways today is to tap into the goodwill the company enjoys among its base of happy customers. One of the most effective ways to do this is to create a good collection of customer testimonials. These can prove valuable in drawing more leads and turn prospective customers into loyal customers. Research has established that such testimonials have a greater influence on a decision taken to buy a particular product. It is found that up to 80% of potential customers are willing to buy a new product if it is recommended by someone they trust. Obviously, for many, reviews and testimonials matte...
