5 SEO Content Strategy to Make Your SEO Work

Though developing a good content strategy might be challenging, making it work for you can be not so easy as well. However, it is impossible to ignore this area if running a online. To make it easier for you to figure out how SEO works, we have collected the best SEO strategy for beginners that can also be helpful for experienced users in this article.

What Is SEO? Basics and Aims

is an integral part of as it helps entrepreneurs and customers find each other. It doesn’t matter how perfect your content is; it will be useless if people cannot find it. In simple words, SEO helps you make your content visible online and helps your target audience discover this content.

SEO is essential today as there are tons of articles, pictures, and videos on the web, and users need to look for valuable information from all this content. Search systems learn ranking information, and SEO techniques can help you raise your content in search results.

Knowing some of the parameters that influence the content ranking, you can optimize any of your materials, whether texts, images, or videos, to see them. Thus, you can drive traffic to your website, get new subscribers on social media, and attract attention to your brand in common.

SEO Content Strategy

However, there are several basic rules for you to follow so that your SEO content strategy can be most efficient and work for your business.

Using Search Engine Optimization Technique Correctly

The following rules are essential, but even if you are an experienced SEO specialist, you may find this list helpful as it can work for you as a checklist. So whether you have some problems with SEO or just overview your website sometimes, these points are worth considering.

Consider how Google ranks websites

Though the details of the algorithm of Google are not known, some criteria have an impact on the ranking. The main one is keywords, for sure. But, besides that, Google considers the authority, trust, and relevancy of the content compared to the content on other websites.

SEO Content Strategy

Also, there are such criteria as the website loading speed, the article’s length (Google prefers longer ones), and visual content on the page. As a result, Google is more likely to place pages with videos and graphics among top results.

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Define your target audience

You need to know your audience to optimize your content for this audience. What is important here? Different people use different words to speak and to search for information.

Moreover, if some people prefer texts, others are more likely to watch a video. The best idea would be to learn your “ideal customer” and use this information to develop your SEO content strategy.

Choose relevant keywords

Keywords are crucial for SEO content strategy as they are the primary tool for users to search and optimize the information. Therefore, keywords’ lack or even wrong choice can fail your SEO content strategy.

SEO Content Strategy

Choosing the right words is not only about knowing your audience. It is also about analyzing the most popular search inquiries and picking relevant keywords for your sphere and used most frequently. For this purpose, you can use such a tool as Google Trends; it can help you monitor search inquiries and define the most suitable for your niche keywords.

Optimize your website for all devices

Mobility is crucial for many people today; many users prefer to use their phones to search for information. That is why you need to double-check whether your website is compatible with a phone screen. The information should be visible, and all the actions should be available for the mobile version of the website.

Otherwise, you can be at risk as the competition is high, and most companies prefer to improve customer experience to attract more clients and keep existing ones.

Make sure your content is valuable

SEO is not only about techniques and tricks. The human factor plays a significant role, people just need some information, and you should give them what they want to attract them. Users are more likely to spend some time on your website or subscribe to your social media if they find something to help them solve their problems.

SEO Content Strategy

This can be an answer to a question, an instruction on fixing something, or just some funny videos for people to relax. If users find your content somehow valuable, they will probably join your community.

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Why Isn’t Your SEO Content Strategy Working?

Even if you know all the rules, there is still a risk that your SEO content strategy will not work because of an oversight or just the lack of experience. So what are the most popular mistakes?

The lack of optimization

SEO Content Strategy

Probably, this is the most obvious mistake. We can say that content isn’t optimized if there are not enough keywords in the text, if the text itself is not formatted, and there are no images and descriptions.


  • Check the text; it should include each of your main keywords at least once
  • Check meta title
  • Meta description
  • H1 if they contain keywords

If your text doesn’t have illustrations, consider adding some images and videos to make the text more exciting. To create such content, you can use various free tools like Canva or GraphicSprings for creating static illustrations and Fastreel or Lumen5 for creating videos. These tools are free and don’t require unique photo or video editing skills.

The excess of optimization

The opposite problem can appear if your content is over-optimized. For example, if the text is overloaded with keywords or illustrations, it might be challenging for users to look through it. Though optimization is necessary, content still has to look and sound natural.


To make sure your text is readable and understandable, read it aloud. This method can help you detect whether there are different keywords. Remember that it is enough to use each of them one time.

Not enough inbound links

SEO Content Strategy

Link building is one more criterion for the , so you need to earn high-value links for Google to rank your website. If you don’t have inbound links at all or have very few of them, your SEO content strategy might fail because Google considers your content not trustworthy enough.


Of course, the best way is to create high-quality content that will earn links naturally. However, it might be challenging if you are at the start, so it is worth thinking about collaborations and buying links. But if you choose this variant, remember that links should be from authoritative websites so that you don’t get a result described in the next section.

Too many links

This problem can occur with internal and external links. Internal links used for the navigation through your website can be spammy if they are grouped (in the sidebar or footer), and their anchor texts are too detailed and look like descriptions. As for external links, they are usually bought links with exact match anchor texts; the excess of them can also negatively impact your SEO content strategy.

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For internal links, you should better choose short anchors that are just enough for a user to understand what the page is about. Also, try not to group many internal links in one section of your website. Avoid buying too many of them for external links, especially from questionable websites. Finally, remember that natural link building can work much better for your website.

You ignore user experience

SEO Content Strategy

This point concerns several details that make it comfortable or uncomfortable for users to interact with your website.

  • The time your website takes to load
  • The convenience of the navigation and design
  • The readability of texts
  • And other moments that can influence a user’s impression of your website
  • If something is poor, people will not spend much time on the website, and Google will take it into account


Sometimes, it can be a good practice to run your website as a customer. You can use different devices for it and evaluate the website and figure out whether there are some issues to fix. Another excellent idea is to add a feedback form to the website and ask customers to share their opinions.

As you can see, SEO content strategy in common focuses on making the content easy to find and easy to perceive for the audience. Though it may seem complicated, our checklists of primary rules and most popular mistakes can help you bring your SEO to a new level.


As you can see, SEO content strategy in common focuses on making the content easy to find and easy to perceive for the audience. Though it may seem complicated, our checklists of primary rules and most popular mistakes can help you bring your SEO to a new level.

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Ulfah Alifah Yuliarso

This article is written by Ulfah, an SEO Manager at RRGraph Design, a presentation design agency. Find her on LinkedIn.

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