5 Best Digital Advertising Tips for Small Businesses
Advertising for small businesses is a different kind of challenge. Due to smaller budgets and smaller teams, small businesses generally need to focus on slightly different strategies to market and advertise their goods and services. Of course, the internet is a great equalizer where digital advertising is concerned.
Digital advertising involves the distribution of promotional content through online channels which involve purchasing advertising space for campaigns, whereas marketing often prioritizes organic growth through existing channels like
- Email newsletters
- Blog content
- Social media campaigns
- Search engine marketing, and much more
You can run Facebook ads, Instagram ads, LinkedIn ads, and even Google ads for pretty affordable prices. Digital advertising is a broad category with new types of “ads” strategies developed every day.
There’s a small knowledge barrier of entry to digital advertising because you need to set up the campaigns yourself (or hire someone to do it for you). But, digital advertising can be incredibly cost-effective and efficient.
But these aren’t the only options at your disposal, either.
A lot of small businesses are also finding that building their content marketing platform is one of the best long-term strategies of effective use of digital advertising to market their products and services.
Content marketing is what many people are calling ‘the marketing tool of the future.’ And as a business owner, it’ll pay for you to understand how digital advertising works. Once you dip a toe in, you’ll realize that digital marketing can open up massive doors for your marketing efforts in the long run.
But you need to know how to make it work.
So in this post, you’re going to learn a little bit about what digital advertising looks like, and what you should keep in mind as a small business owner who’s interested in growing your marketing platform to advertise your products.
Table of Contents
Blog Traffic Is King
If you have a website but aren’t using a blog to grow your traffic, you’re missing out on a massive opportunity. Content marketing is one of the best small business marketing tactics available to business owners who want to invest long-term in their company’s growth.
When you use SEO to grow your blog and publish things like
- Written articles
- Case studies
- Audio files
You can grow your organic search engine reach—you will even grow the number of people who get exposed to your content. And thus, you create your digital advertising opportunities. You can dip your toe into blogging by using a site like Medium.
Still not sure how to supercharge your small business content marketing tactics? Check out the guide to small business marketing by Inter.
Video Is Also Powerful
If you’re pretty good at video stuff, you can also create YouTube videos, Instagram live videos, TikToks, and more to showcase the value and bring more customers into your virtual business front-end.
YouTube can be especially a powerful digital advertising medium for this because you can use SEO for the videos you publish on YouTube as well.
As far as social media is concerned, YouTube packs in a lot of power and gives you a pretty dynamic foothold where you can grow an audience and then send them over to your website. This is another digital advertising opportunity. It just takes some time and effort to get it working.
Need some help learning how to get your videos to rank on YouTube? Watch the digital advertising video below by YouTuber Brian Dean.
Podcasting Can Help You To Connect With Listeners
As a small business that wants to increase your advertising reach, podcasting is a marketing tool that you may want to look at if you love to talk about your products, service, and niche in general.
If you can offer value or entertainment for your target audience via podcast, you can attract a following who’ll tune in regularly to your show.
But these people can also be converted into customers. This is just another example of how content marketing can be a powerful form of digital advertising.
Need to start a podcast, but aren’t sure how to do it? Try Anchor’s Easy Ways to Make Podcast. It’s free, easy to use, and lets you publish your podcast on all of the most popular podcasting channels at the click of a button.
Leveraging The Power Of Social Media Can Broaden Your Reach
There are all kinds of social media sites that you can utilize nowadays to connect with your audience, provide value, and advertise products.
Of course, generally speaking, the key to growing your customer base via social media is to lead with awesome and helpful content and then to showcase advertisements or offers to your audience only after you’ve given them plenty of value for free.
This speaks to the jab, jab, jab, right hook philosophy so often espoused by Gary Vaynerchuk. But for small businesses, this can work extremely well if it’s done consistently and correctly.
Want to learn more about how to market your business on social media? Check out 8 Ways to Use Social Media to Grow Your Small Business by Post Planner.
Understand That Content Marketing Takes Time
There’s a golden rule when it comes to digital advertising. It’s either going to cost you time, effort, or cash. There’s no such thing as ‘free’ advertising in this world.
So, it’s important to understand that, even if you do choose to create content and market your products and services that way, you’re still going to have to work hard to get it all functioning and converting well.
It takes time to build an audience, and it takes time to fight through the ‘noise’ to establish a name for yourself. But where there’s a will, there’s away. And sticking with it is part of the game.
Struggling with the hard work and patience it takes to build your brand and market yourself? Check out the video below by Gary Vaynerchuk to help keep you motivated!
There you have it.
5 things that you should keep in mind as you seek to level up your brand and advertise your business. Of course, now armed with some dynamic tips, the time has come to execute. Get out there and make it happen!
You’ve got this.
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