5 Backlink Building Tips Through Content Marketing

The most important part of search engine optimization is backlink building. You need to understand the importance and implementation of high-quality on your website. Backlink building is a well-known and coveted currency of successful online businesses.

Backlinks are the bread and butter of successful digital . Backlinks will get your to get ranked on the 1st page of Google, but as you may have guessed, it requires some hard works. Gone are these days of black hat strategies that work, but now it is all about how much work you are willing to put into growing your website.

For Google, a backlink from a reputable website with a high Domain Authority score is like a vote of confidence for your website. It is every freelance blogger’s dream and the equivalent of getting your previous boss to write you a stellar recommendation letter.

Other than guest posts, what works? What sort of content can you produce that will generate your quality backlinks?

Guest posting is time-consuming and even expensive at times. Creating content that can be linkable all by itself will give you the best returns. This article is designed to get you going quickly and in the right direction for backlink building. There is a lot to take in, but everything has been broken up into easy-to-digest lists and have included lots of examples along the way.

So, what can you do for your Website Backlink Building

Backlink Building

Backlink Building through Guest Posting

Like I said earlier, guest posting is time-consuming and even expensive at times, but this is still one of the most effective ways to reach new audiences.

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Publishing guest articles on other popular websites, will get your content in front of new readers and win you more exposure. Guest posting is not just about the backlink building, but about increasing your online reputation or your followers.

Guest posting will help you to leverage your relationships and expand your audience. In case you have doubts about guest posting, consider that even Google accepts guest contributors on its blog.

Whenever you are publishing a guest post, always make sure you are linking back to your social media profiles. If someone enjoys your post, that person can easily follow you for similar future articles. Read: How to Scale a Guest Blogging as a Link Building System

Creating Linkable Contents

Another way to effective backlink building campaign should start with creating linkable content. Linkable contents are usually blog posts or web pages that are informationally-driven and designed to educate and add value to your industry.

It is only not easy to acquire backlinks to a valuable content asset, but it is much more scalable in the long run. You need to have a clear understanding of what a “quality” link opportunity looks like before you dive into it.

  • Relevance
  • Authority
  • Link Quality
  • Traffic
  • Editorial Standards
  • Outbound Link Quality
  • Indexation

Remember that websites with strong editorial guidelines will likely only link out to quality resources. Not all backlinks are created equal and that is why you must know what a good backlink look like. At this stage, your website is on a strong foundation so it’s time to start building backlinks

Broken Links Replacement

You may be browsing through the internet and clicking on a hyperlink to stumble on some 404 errors. These 404 errors occur when web pages that a user wants to access are no longer exist or cannot be found. Those 404 errors or broken links are a great opportunity to earn some backlinks for your content.

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In case you find broken links that were originally linking to content that is similar to your links, you need to take that chance! Let the website owner know about that broken link, and ask them if they would be willing to replace that broken link with a link to your website’s high-quality content.

Since the 404 errors are not good regarding user experience, the website owners will be more inclined to exchange a broken link with a link to your content. You need to check the referring domains for a list of web pages that provide broken links to your competitor’s pages.

Once you found a broken link that is supposed to link to content that is similar to your content, you can contact the owner of that website that has the broken link. The owner of the website will be so happy to change the broken link to a link directing to your content, and there you go for an extra backlink to your website

Backlink building through Website Listing on Trustworthy Online Directories

We have many online directories that provide no real value to Internet users and Google has excluded the directories from the search results. You won’t want your website to be listed on such directory pages. Though, not all the online directories are worthless for backlink buildings for your website.

An online directory not only gives you the chance to post a backlink to your website but also provides useful information for your potential customers, this is the kind of directory you will want your website to be listed.

The niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online.

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Relationship Building

Backlink building often involves outreach to other relevant websites and weblogs related to your niche. This outreach frequently relates to the promotion of something that you have just created, such as a piece of content or an infographic. A common goal of outreach is to get a link, but there is much more to it than just this:

The outreach can help you build long-term relationships with key influencers in your industry, and these relationships can mean that your business can become highly regarded and trusted. This in itself is valuable, even if you forget link building for a moment, because you are creating genuine evangelists and advocates for your business.


Good backlink building can help build your brand and establish you as an authority in your niche. There are some link building techniques, such as content creation, which can show people the expertise of your company, and this can go a long way toward building your brand.

If you are creating a piece of content based upon industry data and publishing it, you have a chance of becoming well known for it in your industry. When you do outreach and try to get links to the content, you are showing your expertise and asking other people in your industry to help spread the word and show others the same.

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A part-time blogger who blog about Business, Information Technology, Digital Marketing, Real Estate, Digital Currencies, and Educational topics that can be of value to people who visit my website

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