Engaging with your target audience and reaching out to prospects requires the use of marketing. According to 2019 statistics, there are 3.5 billion active users on social media worldwide. And, when it comes to evaluating a local company, 97 percent of clients aged 18 to 34 check internet evaluations.

In addition, according to the Local Consumer Review Survey 2020, 34% of consumers claimed they utilised the internet in 2020 to discover local company information. As a result, you may wish to use social media to drive organic website traffic to local websites and reach out to your target market.

We’ll look at four social media marketing ideas in this post to help you get more organic website traffic to your local company.

Select the Most Appropriate Social Media Platform

The audiences on various social media sites are diverse. You should choose the appropriate social media platform based on your target demographic.

Get More Organic Website Traffic

Here are some facts about the kind of people that use two big social media networks to drive organic website traffic, as well as what they’re ideal for:

The bulk of Facebook users is between the ages of 25 and 50. You may share several sorts of stuff on Facebook. On Facebook, videos, milestones, infographics, behind-the-scenes glimpses, and contests work well to get the targeted organic website traffic you desire.

Using Facebook’s local business marketing is also a terrific approach to reach out to more people. Local business marketing can allow you to reach a large number of individuals.

You may run local company marketing if people do not reply to your postings. You may either use Ads Manager to create the ad or create it straight from your page.

Setting it up from your page has the benefit of allowing you to choose from a variety of call-to-action buttons to help you increase sales and enquiries through the organic website traffic you are driving to your local business website.

Instagram

Instagram is another wonderful way to increase organic website traffic to your local company website, particularly if you have a visually attractive brand.

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Set up a business profile on Instagram before using it for your local company. It will provide you access to your statistics, the Ads dashboard, and the ability to add people to your account that can administer it.

Use a free service like LinkTree to add many links to your bio and lead your customers to the appropriate location. Because Instagram is a visual platform, your posts will fail to get momentum unless your photographs are interesting.

It is preferable to choose a theme and adhere to it. Consistency will be achieved. Also, do some research on the best hashtags to utilise? Some helpful recommendations include

  • Researching your competition
  • Employing location-specific hashtags
  • Using hashtags that are relevant to your business and content

If feasible, use a text overlay that includes speech while generating tales.

You may also share events and real-time announcements by going Live. Live videos are interactive, allowing you to respond to inquiries in real-time, offering you a more effective approach to communicating with your audience and more organic website traffic.

Hold competitions and provide special discounts

Get More Organic Website Traffic

Many individuals follow your companies on social media in the anticipation of receiving exclusive discounts. Offering discounts to your social media followers is a terrific method to build followers and drive sales.

Here’s how Yo Yogurt in Marlboro, NJ used Facebook to promote their “Let’s YO! Name Fame” campaign, which provides a 50% discount for a name every day.

By having fun and improving your connection with your prospects, you may also involve them in a contest that can lead in generating more organic website traffic for your business.

Another social media channel to use to attract more organic website traffic to your local company is Instagram. Instagram’s popularity has been quickly growing, with over 1.5 billion users worldwide as of December 2019. As a result, using this social media outlet in your marketing plan is a terrific idea.

Consider this Cellucor, an American sports nutrition company, Instagram contest:

It’s a cross between a hashtag and a gift contest. The contestants were required to like the picture, follow the company on Instagram and tag three friends.

A contest like this is sure to drive a lot of traffic to your local business’s website, and many of those people will ultimately come in to see what else you have to offer.

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Aside from that, there are a few more sorts of Instagram competitions you may host to engage more organic website traffic for your business through your Instagram followers.

  • Contests using hashtags on Instagram
  • Selfie photo competition
  • With your product, have a photo contest.
  • Photo competitions in-store
  • Win Instagram competitions by ‘liking’ and ‘following’.

Use User-Generated Content to Your Advantage

User-generated content may interest your audience while also relieving you of the burden of creating material. According to statistics, user-generated material on social media networks receives 28 percent more interaction than typical business postings.

Furthermore, individuals are more likely to trust user-generated content than generic marketing material. According to additional statistics, 92 percent of customers trust user-generated content, and marketers observed a 50% conversion rate for visits to sites with UGC.

UGC may be used in a variety of ways on social media to generate organic website traffic, through:

  • Contests: Hold a contest and get your followers to submit in video testimonials or images of people utilising your product. The UGC you collect will almost certainly be more valuable than the reward you choose.
  • Reviews: You may visit third-party websites like TrustPilot or TripAdvisor in addition to the UGC you collect on your social media channels.
  • Q&A sessions: If you have a variety of items with diverse solutions, Q&A sessions are extremely valuable. After that, you may utilise the information to create campaigns and products. You may also consider making a blog article about them.
  • Blog posts: You may work with bloggers, but make sure you’re collaborating with someone who shares your brand values and target demographic.

Also, have a look at Whatfix’s digital adoption solution, which claims, among other things, higher app adoption rates and reduced content development time. You may use such technologies to produce content faster and engage your target audience.

Make use of social listening

The technique of monitoring your social media platforms for mentions and discussions about your business is known as social listening. You may then examine them to obtain insights and identify opportunities to act.

Listening to others on social media is a two-step process. You may either keep an eye on social media for mentions of your brand, rivals, goods, and business-related keywords. Alternatively, examine the data and look for ways to put what you’ve learned into practice. It might be anything from replying to a satisfied customer to revising your whole brand’s positioning.

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It’s important to distinguish between social media monitoring and social listening. While social media monitoring focuses on numbers such as engagement rate and several mentions, social listening focuses on the emotion that lies underneath the facts.

It will allow you to learn how consumers feel about your brand and competition. As a result, you’ll be able to apply what you’ve learned to your marketing and product development activities. You’ll also be able to reply quickly to good or negative comments.

Gaining the ability to connect with your customers about your business, monitoring rivals, uncovering fresh sales leads, and identifying influencers and advocates are just a few of the many advantages of social listening.

Wrapping-Up

You can create leads and establish meaningful interaction by communicating with your prospective clients on social media. People are increasingly turning to the internet for information about local companies. If you don’t take advantage of the chance and move your company online, you’ll be losing out on a lot.

To increase organic website traffic to your local company, use the four social media marketing tactics described in this article.

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Engaging with your target audience and reaching out to prospects requires the use of social media marketing. According to 2019 statistics, there are 3.5 billion active users on social media worldwide. And, when it comes to evaluating a local company, 97 percent of clients aged 18 to 34 check...
LawrenceLawrence Abiodunakinpedia@outlook.comAdministratorA blogger who blogs about Business, , Digital Marketing, Real Estate, Digital Currencies, and Educational topics that can be of value to people who visit my websiteAkinpedia4 Tips to Get Organic Website Traffic Via Social Media 1