Email marketing software allows the content marketing website owners to send customized information to a large targeted audience and build relationships with current and potential customers through one of the most time-tested channels. The best email marketing software can be used to send targeted messages effortlessly and distribute bulk messages, often on rule-based automation, freeing you from cumbersome tasks.
The software can be used to plan, execute, and monitor email marketing campaigns. Often, all the email marketing software always come with email builders, email scheduling features, and campaign automation tools to help content marketing website owners streamline operations.
Content marketing website owners need to best email marketing software to build customer loyalty, nurtures leads, and increases direct sales, not to mention brand awareness every time a recipient clicks on the email. The email marketing software can also be used to send bulk emails involving time-consuming processes, which include preparing a list, segregating it to subgroups, sending the actual emails, and creating feedback reports. The email marketing software will do these and automate much of the manual workflows.
Downloading any of the best email marketing software will help content marketers in splitting test campaigns and measure ROI with clear metrics. All users can even observe in real-time how the campaign is performing with the solution streaming key metrics as they happen. This allows the user to change the campaign at once for a better outcome.
Advantages of Using some of the Best Email Marketing Software
Mailing List Management: This module lets you segregate the mailing list into smaller, targeted groups based on your metrics. Customers or subscribers can belong to multiple groups that match their profile. You can conduct specific email marketing campaigns for each mailing list subgroup. Some email marketing solutions feature automatic segmentation based on geolocation, demographics, autoresponder feedback, purchase history, and other metrics.
Analytics and Reports Generation: As with most business solutions, analytics and reports in email marketing software lend to your campaigns insights on its effectiveness. You get to measure key metrics like open rates, CTRs, readers’ length of stay on your email, trending content and demographics. Many email marketing apps also feature real-time campaign tracker that streams metrics as they occur, which helps you quickly shift the campaign if the results prove dismal.
Autoresponders Integration: It sends targeted content to your mailing groups based on their engagement level or other key metrics you’ve set. Autoresponders are used for drip email campaigns to nurture leads, welcome or thank the customer or answer a query or request. Autoresponders are equipped with automation for sorting recipients, scheduling emails, sending multi-tiered emails based on triggers initiated by the recipient and funnelling promising contacts into the sales pipeline.
CRM Integration. Most email marketing systems integrate with popular CRM solutions. This helps align sales and marketing activities. Leads from CRM can be added to the mailing list and included in email marketing campaigns. Likewise, CRM can provide context to your mailing lists, such as demographics, purchase history, and previous engagement. On the other hand, recipients that responded positively to your email can be forwarded to the CRM’s contact management and sales pipeline for lead nurturing.
Social Media Integration. You can also integrate your Facebook, Twitter, and LinkedIn pages with email marketing software and expand your reach. You can invite your mailing list to like your pages and, conversely, ask your followers to opt-in your subscription list in exchange for an incentive like a deal or exclusive content.
Top Selected Best Email Marketing Software
Taximail Email Software
This is an email marketing software with user-friendly drag-and-drop email interface for quick and easy creation and design of marketing materials and content and personalization tools that enable users to add a more personal touch to every email. Taximail offers a rich collection of customizable email templates that can be tweaked effortlessly to suit user’s branding and theme plus an email scheduling function that automatically sends out emails to the intended audience when triggers are activated based on date, time, action, and more.
The best email marketing software is loaded with optimization and testing tools to further increase reader engagement and improve conversions. Analytics and reports provide
The email marketing software automation and management software
Benchmark Email Software
This is a powerful email marketing solution that enables you: to send an
Benchmark is the best email marketing software
The email marketing software offers a free starter plan that can send up to 14,000 emails and can handle 2,000 subscribers per month. It has the drag-and-drop editor, responsive templates, signup forms, Google Analytics tracking, and basic drip campaigns, among others. And the paid plans depending on the number of subscribers you need to accommodate and the number of emails you want to send.
Aside from unlocking advanced features, only premium plans have access to Benchmark’s Automation Pro feature. You can choose from their Medium, Large, Extra Large, and Massive plans which are available at $21.99/month, $346.99/month, $758.99/month, and $4,800.00/month respectively.
EmailOctopus Email Software
This is an innovative email marketing platform that allows users to send an email for less through Amazon’s Simple Email Service (SES). It is a powerful solution that facilitates low-cost email marketing without sacrificing scalability and deliverability. The platform offers an easy-to-use user interface that enables marketers to generate rich HTML emails and send them to subscribers with a few clicks.
EmailOctopus comes with reliable automation tools that enable businesses to come up with time-based drip email and onboarding sequences. With the solution’s impressive suite of email marketing templates, it’s a breeze to generate responsive email marketing campaigns.
EmailOctopus integrates with 500+ products and services through the proprietary Zapier integration. Some of its notable features include powerful automation, responsive templates, real-time analytics, and full GDPR compliance. The best email marketing software is a powerful email marketing platform that is trusted by 25,000+ organizations across the globe.
The solution has a rich set of features that deliver the following benefits. EmailOctopus is designed to help marketers send emails to subscribers via Amazon’s SES. Email Octopus offers a Shrimp plan that is completely free of charge for businesses with only 2500 subscribers. It comes with campaign creation tools and other basic functionalities. It can also store your analytics information for up to 90 days.
And offer 4 affordable plans depending on the number of subscribers you have and the types of advanced features you need. You can opt for their Tuna, Stingray, Shark, and Whale plans that cost $19/month, $39/month, $59/month, and $109/month respectively. These all come with priority email support and can store your analytics information for as long as you need it to.
Express Pigeon Email Software
Another very easy email marketing solution for businesses and marketing teams. The platform is so easy to use that it can easily address any organization’s need for a functional email marketing program, even for those who do not have the expertise to code HTML to build emails. Getting acquainted with the service takes minutes, enabling even the novices of email marketers to create their own designs without depending or getting limited to templates.
ExpressPigeon offers users with a vast selection of powerful tools and features. The list includes the ever-reliable drag-and-drop responsive email creator, which lets you design powerful and beautiful emails right on the spot. Other functionalities that comes to the package are customer segmentation and personalization, automation, A/B testing, a powerful API, sign-up forms, campaign reporting, and RSS-to-email integration.
The system also has unlimited media storage space for uploading photos. Setting up a custom delivery time for each subscriber is also a breeze. Customer support is another highlight. The responses are prompt and the resolutions they offer wok, even through emails. Express Pigeon has a free plan if you only have 500 subscribers and process up to 1000 emails per month.
This is inclusive of all the features of Express Pigeon as well as technical support. The best email marketing company currently offers three paid plans that are priced depending on the number of subscribers and emails you want to accommodate on a monthly basis.
Prices range from $9.99/month to $19.99/month and can support up to 2500 subscribers. Lastly, if you think that the platform doesn’t have particular functions that you might want for your operations, don’t worry. It comes with powerful API capabilities that let it integrate with some of the most popular business systems on the market.
The most popular email marketing service that offers generous plans for small and developing enterprises, and can also handle large volumes of emails for big businesses and organizations. Known for their low-cost plans ideal for startups, MailChimp also offers business-enhancing analytical features and strong technology tools that allow users to effectively use email to get in touch with their clients and prospective customers, market their products and services with ease and accuracy, and turn leads into actual sales.
Easy to use and extremely affordable, MailChimp is a powerhouse in the email marketing solutions market. Content marketers can easily use MailChimp to create, execute, and analyze ad and email campaigns. The platform enables you to manage subscribers, generate custom reports, view click-through and success rates, track your emails, and ensure full transparency of campaigns.
You can select from a range of pre-designed templates or create your own custom templates. Startups and companies that have a small budget can utilize the freemium plan that allows you to send up to 12,000 emails per month to up to 2,000 subscribers. The free package includes most of the key features including the ability to create ad campaigns and access to marketing automation workflows.
MailChimp has a
The first one unlocks unlimited sending, email delivery by timezone, predicted demographics, and email and chat support while the second one comes with enterprise-level features that can support the needs of high-volume senders.
A comprehensive email marketing software solution to send effective email marketing campaigns and boasts an intuitive template editor for creating eye-catching and effective marketing newsletters. Accessible from virtually anywhere, files, data and FreshMail’s tools are securely stored in a dedicated cloud.
The email software works best for businesses that have a CMS able to create newsletters in HTML as it can download and send them with just a single click. It also allows easy management of promotions with bar codes and can generate promotion & discount barcodes, which the subscribers can use in retail stores. Codes can be generated automatically and sent with each message as an attachment.
One advantage of the best email marketing software is probably the template editor, which allows creating eye-catching newsletters without requiring any prior experience in coding, while dozens of free ready-to-use and industry-specific templates are also available for use.
User can also use the email marketing software to auto-respond to customer’s actions and automate communication with subscribers through its ‘clever autoresponders’. Real-time email tracking allows easily finding out who is interested in the newsletters and following its links.
FreshMail has a forever free package that is inclusive of all the features that the platform has to offer. However, it can only send up to 200 emails monthly and support a maximum of 500 subscribers. They also offer unlimited email plans that are priced depending on the number of subscribers you want to support and pay-as-you-go plans that are charged according to email credits.
For the unlimited email packages, prices range from $14/month for 1000 subscribers to $405/month for 100,000 subscribers. Meanwhile, the pay-as-you-go plans cost anywhere from $30 for 5000 emails to $1300 for 1,000,000 emails.
This is an email software that empowers companies to build and grow relationships using email campaigns, sophisticated transactional emails, and SMS messages and sophisticated automation of marketing workflows. It incorporates advanced email features, allowing users to know when recipients have opened their emails and adjust the content proactively to increase engagement.
The best email marketing software is loaded with features to optimize your processes. It has integrated marketing automation that you can use to personalize your workflows and leverage your contact management. A feature called “send time optimization” helps you increase open rates by using algorithms to pick the right time in sending emails. Additionally, you can build a dynamic list from a set of predetermined filters where contacts are automatically updated every 24 hours.
The email marketing software features flexible templates that you can customize as you see fit for each contact. Conversely, the contacts are easily segmented to match your custom campaigns and making for more effective results. Strong API codes allow for tight, multiple integrations, while the vendor provides reliable support.
SendinBlue Email has a free plan can support unlimited contacts and send up to 300 emails per day–that’s up to 9,000 emails per month. This is inclusive of its mobile-friendly email designer, email template library, and email and SMS personalization.
The paid plan offer 3 monthly plans: the Lite plan at €19.00/month which can support up to 40,000 email per month and has no daily sending limit; the Essential plan at Essential: €29/month which allows you to remove the SendinBlue branding and provides you with advanced statistics; and the Premium plan at €49/month which comes with landing page builders, unlimited automation workflows, and a send time optimization tool.
HubSpot Marketing Software
The email marketing software is an advanced system that brings all of your marketing efforts together and helps your team grow traffic and increase conversions. You can use its drag-and-drop functionality to design and modify beautiful websites without asking your IT team for assistance and make sure all pages are responsive regardless of the device used by your visitors.
Content marketers can create attractive and highly personalized landing pages for your campaigns, and distribute both static and dynamic HTML messages that can invoke the response you expect. To ensure that all your data is taken into account, HubSpot Marketing will help you design workflows as you need them, prepare and format content for publishing, and integrate information from another system without any coding experience.
HubSpot Marketing is the best email marketing software that helps content marketers to prepare and optimize attractive content, and distribute it among the right audiences. The system provides a variety of SEO and social suggestions for you to share content with the right influencers and audiences, and drive traffic with little to none coding skills. What is really specific about it is the possibility to create engaging calls-to-action, and to personalize messaging to meet the specific needs of your visitors.
HubSpot Marketing’s free plan is inclusive of contact form creation, lead capture pop-up forms, contact database creation, and traffic and conversion analytics. It can also integrate with your CMS, email, and form tools.
The email marketing company currently offers four paid plans depending on the types of features you need and the number of contacts you need to handle on a monthly basis. They have Starter, Basic, Pro, and Enterprise plans that cost $50/month, $200/month, $800/month, and $2400/month respectively. The vendor also offers add-ons that you can include in your monthly plan for a fee.
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