Amazon and eBay are highly successful online marketplace with differences ways of operation, shopping experiences, and payments gateway that can leave sellers confused about which one they would prefer to use. From products branding to reaching sellers targeted market, the two platforms have differences that may appeal to different types of sellers.
Uniqueness and Handcrafted Items
Amazon’s catalogue system is far more central to its buying and selling experience. If what you are selling is in Amazon’s catalogue or very similar to something in it, great. If not, you’ll have trouble getting eyeballs on Amazon, otherwise, you may end up buried at the top of search results.
In the broadest sense, Amazon buyers tend to be trying to find standardized name-brand commodity, whereas eBay’s buyers are trying to find unique goods or unique deals.
You are Branding and not just Selling
eBay’s branding potential isn’t what it wont to be (thanks to the introduction of things like eBay’s links policy), but on Amazon, there’s virtually no branding ability. You cannot have a “presence” on Amazon. Shoppers interact with Amazon, not with you. Shoppers will see almost no evidence of the differences between sellers on Amazon, much less anything that would be called “personality” or seller “identity.”
eBay, on the opposite hand, offers easy-to-use-and-customize storefronts to businesses, seller-created item descriptions and About Me pages, and puts seller member IDs and feedback front and centre in listings. For the nonce, sellers still maintain an identity on eBay that’s breakaway eBay’s identity, something impossible on Amazon.
Flexibility and absolute Control
In many eBay categories, sellers remain liberal to sell outside of the catalogue using hand-generated listings. Sellers also are liberal to promote their wares with text and pictures that they, not eBay, choose. eBay goods are often sold with minimal confusion in many various states of repair or completeness, something harder to try to succeed on Amazon.
eBay sellers also set their own shipping policies, return policies, and shipping charges. There are limits on eBay if you accept returns you want to give buyers a minimum of a 14-day window, for instance, but on Amazon, the policies are narrow and set for you, meaning that returns must be accepted and buyers have 30 days to form them.
Selling by Categories on eBay and Amazon
Some categories on Amazon (say, those related to consumer electronics) are not open to all sellers. Instead, sellers undergo an approval process that denies many. On eBay sellers can sell in almost any category once they meet (and maintain) the essential requirements of being a seller: a MasterCard or checking account on file and not having made your feedback profile private.
Instant Access to Revenue
Selling on eBay through PayPal revenue is out there the instant the buyers pay. It can be used immediately anywhere that PayPal is accepted, or even anywhere that Mastercard, Visa, or debit payments are accepted for sellers that have applied for a free PayPal debit card.
Amazon sellers will have to wait for 14 days to see the funds released to their Amazon Payments account, then wait another week or so for the funds to be transferred to their checking account before they will be used.
Selling Using Auction Format Listings
Do not know the value of something or prefer to sell via auction? No luck on Amazon, where you will have to specify a hard and fast price for love or money you sell, sometimes without guidance if the item may be a rare one. On the preferred platform, you’ll list an auction and let bidders decide what proportion it sells for.
Vehicles or Real Estate Listing
Amazon does not do these kinds of transactions, either. If you are selling Toyotas rather than toys or houses for flipping, there’s no reason to consider Amazon. eBay, on the opposite hand, maybe a vibrant marketplace in automobiles and land.
Amazon doesn’t have the worldwide reach has at the instant, so if your primary buyers are customers that are not likely to be in Amazon countries (basically Western Europe plus China and Japan, with a number of these sites being limited in their catalogues compared to the most U.S. site), you’re more happy with eBay, which is approaching truly global reach.
Fastest, Easiest Route to Selling
Amazon’s end-to-end selling process is somewhat more complex than eBay’s, with the selling-oriented functions of the location somewhat hidden and harder to use. There also are delay-inducing options like FBA (Fulfilled by Amazon) to think about if you would like to be competitive.
Getting started with this marketplace is somewhat simpler. Have a PayPal account? Already have a credit card on file at eBay? Click the “sell” button and follow your nose through the selling form and you are a seller with a lively inventory.
Selling Inside a Community
eBay is not the community that it once was thanks to its shifting emphasis in recent years. Nonetheless, eBay’s feedback system, its mechanisms for saving favourites (sellers, searches, listings), discussion boards, groups, answer centre, and other similar features and therefore the flexibility that sellers have in creating listings and making buyer-seller discussions public lend a way more community-oriented feel.
These features are what many (including CEO John Donahoe) mean once they ask eBay as a “flea market” venue; there’s always something happening on or around eBay beyond the mere clicking of “Buy” buttons and remitting of payments.
With all of the highlighted points, it is important to keep two things in mind as you decide where to sell. First, there is no rule that you have to choose one platform to the exclusion of the other. Second, there’s more to the independent eCommerce world than both, so make certain to see out other alternatives, too, instead of limiting yourself to only one or two platforms.
Culled from The Balance SMB | Reasons to Choose eBay Over Amazon for Selling Your Items
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