Marketing technology has been drastically changing due to advancements in social media, Artificial Intelligence (AI), and email marketing. Marketing automation software has emerged as a way to free marketers from repetitive and tedious tasks, enabled delivering personalized and timely promotional messages, and facilitated omnichannel marketing.
However, to take the best advantage of marketing automation, businesses and their marketers have to choose a marketing automation software that would best suit their requirements. This blog lists the top 10 marketing automation software of 2021 to help you reap the benefits of marketing automation. But before that let’s get into the basics.
What Is Marketing Automation Software?
Marketing Automation Software is a tool used to streamline marketing workflow, automate marketing tasks, and track the performance of marketing campaigns. It acts as a central marketing database for all marketing communications and information.
It allows marketers to come up with personalized and timely communications across multiple channels such as digital ads, email, social media, etc. Thus, it helps in creating an impressive user experience. Besides, it also helps measure the degree of success of a campaign across channels and user segments. Marketing automation products usually integrate with
- Content Management Software
- Customer Management Software
- Social Media Management Software
- Account-based orchestration platforms
Top 10 marketing automation software of 2021
Trusted by top brands like Domino’s, Vodafone, HDFC Bank, and TATA Sky, PeppyBiz is the first one on our list. It helps visualize the intended customer journey and automate the delivery of relevant marketing messages across channels.
It has pre-built automation workflows to help save time and resources. Its tracking system automatically allocates and deducts points for each action or inaction of users to build personalized automation workflows.
ActiveCampaign pioneered the concept of visual automation sequence building. This affordable tool is intuitive and allows building complicated automation sequences without any prior training or support.
Its machine learning employs predictive content, predictive sending, and automation split tests to automatically optimize automation sequences. A recently added feature is its ability to import and share automation recipes. It helps save a lot of time as it allows building on sequences constructed by the ActiveCampaign community.
SendinBlue is a simple marketing automation software. Its visual marketing automation builder is powerful and bereft of unnecessary features and enhancements. It is also easy to use.
You can complete the basic tasks without taking the help of support or reading documentation. However, it has its drawbacks, the foremost of which is its sending limits. There is a monthly limit of emails you can.
Monday.com is a marketing automation tool that facilitates creating your workflows. It has templates and capabilities of blog planning, content planning, content calendar, etc. It allows you to assign tasks to your team and track their proceedings using this software. It also facilitates the easy sharing of content assets and receiving feedback. The tool also has features for event management.
Keap is a marketing automation software for small and medium-sized businesses. It helps automate common marketing tasks such as billing, contact management, follow-up, and more. It also has analytics for deeper website tracking such as the number of online customers, customer’s first visit, average time spent on a webpage per user, purchase info, etc. Keep provides 24/7 live and online support.
Oribi is a great marketing automation tool for marketing agencies, eCommerce sites, business websites, etc. Its powerful marketing analytics feature provides meaningful insights, visually appealing reports, and top-notch optimization guidance. It helps you identify specific visitor behaviours and those channels that engage your prospects the most. You can schedule the reports to be shared automatically.
Pardot is an easy-to-use B2B Marketing Automation software (get to know about B2B vs B2C marketing automation for small to midsize firms. Its intuitive interface assists in building efficient, comprehensive, and dynamic marketing and sales campaigns. It has a customizable interface that makes it easy to track and measure campaigns. It integrates well with platforms like
- Microsoft Dynamic CRM
- SugarCRM, and more
Pardot offers a free version as well.
Designed primarily for content creators and bloggers, ConvertKit is a good option for individual content-based businesses. Musicians, coaches, and podcasters can also benefit from it.
It is the simplest of all marketing automation software presented in our list. It has a visual email automation platform that enables you to send well-timed and targeted content to your audience. It integrates with SpaceSquare, Shopify, and Teachable.
Rejoiner is a managed marketing automation platform. That is, a team of experts working 24×7 manage your marketing automation using this tool.
So, it eliminates do-it-yourself headaches and the need to hire full-time staff to handle the platform. It is particularly designed for SaaS and eCommerce businesses. The platform is intuitive and has features for
- Customer profiling
- A/B testing
- Journey building
- Email building
- Revenue reporting.
Our final contender is ActiveDEMAND, which is a flexible tool for digital marketing firms and marketers. It helps engage and track prospects via
- Call tracking
- Email marketing
- Social media marketing
- Search marketing
- Website landing pages and forms
It has features for
- Lead Scoring
- Website Visitor Tracking
- A/B Testing
- Customizing CTAs
- Dynamic Content
- Drip Campaigning
- Analytics/ROI Tracking
- Sales Intelligence
Using a marketing automation tool can certainly boost your bottom line. So, do invest in one. Our blog has provided you with a basic idea of what to expect from each of the marketing automation software listed. Go ahead and choose your pick! Do remember to consider your plans for future expansion while selecting a tool. For, your growing business would require improving its marketing strategies with time.
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