Modern technologies influence all spheres of our lives, and education isn’t an exception. According to Statista, the overall e-learning market share will reach $243 billion in 2022. This fact demonstrates the popularity of e-learning platform services today and high trust from the stakeholders’ side.
In this post, we’ll discuss the types of e-learning apps and discuss how to start working on an e-learning application.
E-Learning Platform app types
Today, the e-learning app market offers various solutions for different situations and audiences. We can divide apps into categories by learning methods and target audience.
Learning methods of e-learning apps
E-learning software can be categorized by learning pace, tools, and various metrics. We’ve highlighted the most popular kinds of such apps.
Synchronous and Asynchronous Online Learning
With synchronous app learning methods, students and lecturers cooperate with the help of in-app text and video chats. WizIQ is the most popular app that uses asynchronous approach. Here, students get information with the help of video and text chats and consolidate acquired knowledge with real-time quizzes.
The asynchronous approach allows users to study at any convenient time, creating a comfortable learning pace. One of the examples of asynchronous apps is Udemy. Students don’t communicate with each other during the educational process. Instead, they have access to all materials and master new skills on their own.
Computer managed learning
Computer managed learning is educational software where the system manages the whole process. Students get materials uploaded by tutors beforehand and complete tasks. The machine assesses their validity and sets relevant grades. Coursera is a well-known educational platform that works according to this strategy.
Interactive online learning
This type has much scope for developers’ imagination. It requires the system to conduct a dialogue with students. Duolingo is a prominent example of this approach. It provides students with materials and interactive quizzes.
During the quiz, users complete tasks on aural perception, grammar, vocabulary, and others. Duo owl, a symbol of the whole system, helps users with tasks and guide them during their educational process. It also motivates users to study persistently and avoid skipping study sessions.
E-learning app types by the target audience
Depending on the target audience, educational platforms develop their strategies, design, and the whole brand. As for today, we can single out five target audience groups that use educational platforms:
- College and university students
- School Kids and preschoolers
- Language enthusiasts
- Versatile specialists
- Lifelong learners
Each of these e-learning platform groups uses platforms that can fulfill their needs. That’s why, when thinking about a business plan, it’s crucial to identify your target audience.
How to start an e-learning app development
To create an outstanding project and avoid failure, startups have to consider every detail beforehand. Here are the steps that will help to make any product successful.
To make sure that your idea is viable and won’t face any catastrophic difficulties, startups should validate it. Competitors analysis is an important part of this step. Knowing your rivals helps to find out their strengths and weaknesses. While planning the e-learning platform development, companies should read reviews of similar products to understand what features users like and what functionalities they lack.
Defining target audience
As it was mentioned before, knowing your target audience is the key to success. By identifying their possible users, startups can create user-oriented features to increase customer experience and make the app more user friendly. Quora of Reddit are great platforms where you can ask people about their preferences. Besides, you can arrange a conference and interview possible users in person.
Create an attractive UI/UX design
When the target audience is defined, it’s time to take care of the design. If your possible users are kids, then create a bright and simple UI version. In contrast, if your users are mature, come up with a soft colour scheme. However, don’t forget that the overall interface should match your brand’s image and tone of voice.
Create an MVP
MVP, or Minimum Viable Product, is an initial version of your product that contains only essential features. MVP allows businesses to shorten time-to-market and conduct user testing.
The main goal of MVP is to understand whether the e-learning platform app attracts users’ attention and decide on further steps. With MVP, the app development cost will be lower compared to the development of a full-fledged product. Thus, in case of a failure, you’ll lose fewer resources and time.
If the e-learning platform app appeared to be successful, it means that you have to add new features and release a complete version of the software. If the app doesn’t capture the audience’s attention, you have to reconsider your strategy, find weak spots, and correct mistakes.
Decide on a revenue model
Finally, the product has to generate profits. However, without the right monetization strategy, it will only cause losses. Today, there are several popular monetization methods used by both small startups and large enterprises.
- Subscription. Users pay a monthly/yearly subscription fee to access the e-learning platform.
- Pay-per-course. Users pay for each course a fixed rate set by the platform or by the tutor.
- Donations. The e-learning platform distributes courses for free providing users with a chance to donate money to the platform. It’s considered to be an unreliable revenue model mostly used by non-profit companies.
To sum up, with the right business plan and management, e-learning platform app development can be a profitable startup. If the design and features align with the target audience, the app will definitely attract users and generate revenue.
However, to create such a complicated e-learning platform project, you’ll most likely need some technical help. That’s why the key step here is to find a trustworthy software development company that will build the project for you.
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