A content marketer is someone who writes a blog. A blog is an online journal that a writer can use to share his ideas, thoughts, expertise, or interests. Therefore, a content marketer is someone who writes his ideas and thoughts online. Note the personal touch to that definition. Content marketing is about self-expression.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.

A content marketer plan, create and share valuable content to attract and convert prospects customers into repeat buyers. The type of content a content marketer shares depends on its niche. In other words, content marketer educates people to know, like, and trust him enough to do business with him.

Content marketer writes about their lives, their experiences, their expertise, their passions, and their opinions, and the personal touch is always present. Being influential bloggers doesn’t mean you just write for the sake of writing.

Every time you publish on your website/blog, you are definitely building something new on your foundation. Over time, as you stay consistent and dedicated to the journey, you will build up an audience and it is extremely likely that you will start making money from your blog.

Lists of Influential Content Marketer in my country Nigeria that are Making Money being a Blogger

Linda Ikeji

Influential Bloggers

She was born on September 19, 1980. An indigene of Nkwerre L.G.A. in Imo State, Nigeria. She was born into a family with a really humble background and is the second of seven children. She was raised in a Christian Catholic home as well. Linda developed a hobby for writing at a very tender age of 10 years, she cherished listening to the news, watching newscasters, and interviews.

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Little wonder she ended up studying Mass Communication. To support herself through school to reduce the burden on her parent, she started working at the age of 17 doing anything from being a waitress, bartender, and ushering in the party.

Linda Ikeji Blogging Profile

In 2007, she began full blogging sharing stuffs fascinating her with her friends. 5 years later, her popular blog today “Lida Ikeji Blog” developed into one of the most visited blogs in Nigeria with thousands of people started trooping into her blog on a daily basis to read the latest entertainment, celebrity gist, gossip news, and many more.

Popular quote

  • “I never for once even thought that I could make money from blogging. I didn’t begin blogging with the frame of mind that someday I would really make money from it.”
  • “As a matter of fact, it never even crossed my mind. I never said to myself that, OK let me start blogging now and maybe in five years time, I would begin to see the dividends.”
  • “I never anticipated that it would ever happen at all. In 2008, 2009, I was placing free ads on my blog, I was the one asking my blog readers to please give me their ads to place in my blog for them free of charge.”
  • “Now in 2010, people began asking me about my advert rates and I was like ‘seriously?’ I didn’t even understand what it was not until I asked a few persons and they told me their own advert rates, so was how it all started for me.”

Linda Ikeji became one of my influential content marketers because of her humbleness, unrelenting, very hardworking and a role model to lots of youths in Nigeria today, and with very many dreaming to be successful just like her.

Oluwaseun Osewa

Influential Bloggers

This man is one of my influential bloggers in Nigeria because of creativity in creating the most popular online community in Nigeria “Nairaland” in March 2005.

He studied at Obafemi Awolowo University. The site currently has over 2 million unique registered member and currently ranked 7th most visited site in Nigeria which makes Nairaland the most visited indigenous site according to Alexa.com.

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Seun Osewa Success Story as an Influential Content Marketer

Before the successful launching of Nairaland, Seun was frustrated and discouraged after a series of ups and downs when his business became unsustainable, he went forward to get into ICT certifications which handed him a fulltime job, but he opted out when the spirit of entrepreneur came knocking and started researching and carving out online business ideas without capital to start up the businesses.

Thereafter, he decided to start a web forum since that is the only idea that required no additional capital as he already had internet access. In November 2003, he created 3 forums: one for Higher Institution Students, second for IT discussions, and the 3rd one for MobileNigeria Forum. Then MobileNigeria became the most successful with 300 members within a few months which now brought in the birth of Nairaland.

Remarkable Achievement

Seun Osewa has at several times rejected Million Dollar offers to sell Nairaland in portions or as a whole; Nairaland can be described by many as the one-stop arena to all that is happening in Nigeria and to Nigerians home and abroad. Source

Jide Ogunsanya

Influential Bloggers

This Yoruba man was born on the 14th of April. He is a native of Ijebu, in Ogun state Nigeria. Studied and graduated as a Microbiologist from Olabisi Onabanjo University, Ago Iwoye. His hobbies are Making money online, Web designing, Web Development, Blogging, and many more.

Jide Ogunsanya Content Marketing Achievements

Due to his passion for Social media, money-making ideas, writing tutorials on blogging, he enrolled in a 6 months weekend course in Java Programming at NIIT during his NYSC service year. He is the brain behind one of the powerful blogging group on Facebook “bloggersLab” designed by him for fellow passionate bloggers.

BloggersLab is a platform on Facebook for Newbie bloggers to meet Pro-Blogger who are ready to share ideas with them. Jide Ogunsanya is the founder and owner of the popular OgbongeBlog where he shares tutorials and tips related to blogging, social media, , money-making ideas, etc.

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The topics he chooses vary widely but revolves around his personal interests. Therefore, bloggers, web designers, Internet entrepreneurs, information marketers, freebies fans and people with general interests in social media find his blog posts very useful and interesting.

Jide Ogunsanya Mission Statements and Profesional Profile as a Content Marketer

I will also like to let you know that Ogbongeblog won The Best Technology Blog in last year’s edition of the Nigerian Blog Awards. Jide Ogunsanya of Ogbongeblog render loads of services, some of which are highlighted below:

– Internet Marketing
– Web/Blog Development including Adsense Integration
Optimization (Making your site/blog rank well in Google and other search engines)
– Link Submissions
– Social Media Integration/Marketing (Facebook, Twitter)
– Graphic Design
– Blogger Blog restructuring (custom domain name, split headers/footers and more hacks…)
– Tech Consulting
– Seminar training

Career Statement

“I started making money online officially in 2008. My first money was made through my bulk SMS website, customizers.

“I set up the website because I so much believe in the fact that for you to make real money online, you must have a product to sell or service to render in return for real cash. After a few weeks of setting up the website, I started receiving orders from people around the country and it signalled to me that making money online is real!” Source.

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