Local SEO Strategies to Boost Your Site Traffic
Local SEO is the practice of optimizing your website to rank for searches with ‘local intent and helping people in your area find your business. An example of a search query with local intent is “dentist near me”. Today, an incredible 46 percent of Google queries have a local purpose.
Benefits of Local SEO
If you’re running a business that serves a local community in one or more locations, e.g.
- Wedding photographer
- Web designer
- Chain of coffee shops
Then these local SEO strategies are a vital aspect of your strategy to develop your brand. It will greatly boost your visibility on search engine results pages since well-optimized local listings get preference over organic listings.
Google My Business
Considering Google’s 92 percent market share, the most critical local SEO strategy you need do to optimize for local search is to claim and optimize your Google My Business listing. Google My Business (formerly Google Local) is a profile of your business on Google and includes the information contributed by both you and your customers.
The information from Google My Business feeds into numerous elements on Google’s search engine results pages. These local SEO strategies features are what will help your business stand out from organic search results, which are getting pushed farther and lower down the search engine results page in favour of
- Local search results
- Featured snippets
- Answer boxes
- Paid advertising and more
56 percent of local retail shops haven’t yet claimed their Google My Business page, so it really is a no-brainer to take advantage of this opportunity. Go here to claim your Google My Business listing.
Google Local Pack
Also commonly known as the ‘Google Snack Pack’ or the ‘Google 3 Pack’, these unique local SEO strategies, prioritized portion of the Google search engine result pages that displays for searches with local intent. It includes three businesses, offering a glimpse of their Google My Business information, including the location on
- Google Maps
- Customer ratings
- Phone, and
- Opening hours
Google’s Local Pack Results format shows in the #1 rank position 93 percent of the time for local intent searches. In addition to covering all the basics of Website SEO, the two primary ranking variables for the Google Local Pack are Business Information and Google Reviews.
The information you add to your Google My Business page is a major ranking element for the Google Local Pack. Therefore, it’s crucial to give as much content as possible, including
- Your business description
- Full address
- Phone numbers
- Opening hours
- Images, and
- Website URL
The business information system purpose is to cater to the information you need for decision making in business. It has to be designed to keep in view the availability of financial and human resources to the business enterprise.
Another major ranking criteria for the Local Pack are Google reviews. Businesses with a higher number of quality and diverse Google reviews are more likely to appear in the Local Pack. If you haven’t done so, it’s time to start asking your consumers for a review on Google. If people need help, Google has full instructions on how to write reviews and add ratings for locations.
Local Business Citations
In addition to Google My Business, there are a number of citation websites that will help increase your local SEO. Websites such as
- Apple Maps
Enable you to add your business profile. Moz has a fantastic reference of the most popular citation websites for your business type and location.
Including your business address throughout your website is a key on-page ranking indicator for local search. If your business has many locations, build an individual page for each location.
Connecting with local businesses, newspapers, community events, business groups, and blogging about them has several benefits. From a local SEO standpoint, such action can assist in establishing backlinks to your site from credible local businesses.
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