Trust is a gift that humans seldom give. The search engine also has an issue with trusting new online brands and blogs. Google’s main job is to satisfy users with information related to their search queries performed on their browsers.
If you had a company whose trademark was to answer the questions of over 500 million people per day; won’t you give it your best shot to give them the best service? Ranging from 404 error result pages to spammy sites and even misleading content, Google is always working hard to give online surfers the best information.
The trust Google has for a blog is evident in what is called SERP( search engine ranking position). This does not apply to new blogs, as new blogs get to be put in what is metaphorically referred to as “Google Sandbox”: a popular SEO jargon.
Google sandbox is where Google places new blogs for a period of 6 to 12 months before they can be allowed to rank in high search engine positions. During the space of this time, Google performs Google User Experience Testing and checks to see if the blog and its content is worthy of viewership.
- Do you have a brand new blog?
- Do you want to maneuver the Google sandbox?
Well, this article is for you! We would review what Google sandbox is, what Google user testing is all about, how to rank faster on a search engine in a short space of time by speeding up Google user testing and other important SEO principles that relate to ranking. Without much mouthing, let us delve into this eye-opener.
What is Google User Testing ?
Google User testing is a phenomenon that describes how Google measures the user experience of your blog and certifies whether it is fit for search engine consumption. There are a lot of things that google measures in its user experience testing for a site to appear in the search engine. Examples include;
- Website speed
- Website firewall and SSL certificate
- Visitor Bounce rate
- Visitor retention rate
- Social media signals, etc.
Google user testing usually takes 6 to 12 months, because search engine bots take their time to test out the visitor’s interaction. So, within that waiting period of a new blog, Google would send arbitrarily traffic to your site to see how visitors respond to the content you provide.
It is important to note that for easy of the user testing process, a blog should integrate the Google Analytics to their website. This would make it easier for Google to understand user behavior of different parts of your blog rather than depending on structured data provided by your site schema.
The earlier Google performs user testing on your blog, the faster your brand new blog would rank on search engine. Therefore, you can speed this up by sending paid traffic to your blog. Facebook advertising is one of the best ways to get targeted traffic to your blog.
Peradventure, you have a niche blog and want to get visitors that are related to your blog, Facebook advertising is the go-to-place. Other things that speed up google user testing that is worth mentioning is Site speed.
I want you to do a personal experiment- Search for a phrase and copy out the ten URLs of the blogs that appear in search engine ranking position. Next, check out the site speed of the URLs using Google Speed insights (a program that accurately measures the speed of a website on Google chrome browser.
You would notice something common with the URLs gotten from high ranking positions in the search engine results- they load very quickly. Google wants to serve its customers better, so they would not want people waiting for more than 8 seconds for a site to load.
Increasing site speed boosts your site SEO and overall user experience on the search engine. Google would trust your brand more if it was technically fit to deliver content to web surfers in seconds, even milli-seconds!
What is Google Sandbox?
Google sandbox is a metaphor that is commonly believed that asserts that they filter new sites to prevent them from ranking on search engine ranking position (SERP) immediately. The main reason behind this is so that new websites would not be as relevant as old ones. Google does not believe that it exists, but SEO expert’s belief that they do.
Brief History of Google Sandbox
In the year 2004, SEO experts noticed that new websites were not ranking well on Google search engine ranking position during their first few months. This effect was paramount despite all the efforts that they were making.
These new blogs were not even able to rank well for low-competition keywords. On the other hand, these blogs were ranking on other search engines like Bing and Yahoo. They noticed that Google Sandbox effect lasted for a couple of weeks and months and this effect varied for each website.
The initiative behind this system is that Google wants to provide only the most quality and authoritative content to its users. In the year 2014, yet again, Google Sandbox became a thing of interest to SEO experts. This was again because their new sites were not able to rank well.
Why Does New Blogs Not Rank High on Time On Google?
Google needs a lot of data to be able to rank a new website. This is why it takes at least 6 to 12 months to get rank in the search engine. On the other hand, an SEO expert can speed up Google user testing giving their site enough data.
Let us look at some reasons why new blogs do not usually rank high on Google.
Google needs to go through the website pages in other to understand the relevance of your blog to a certain topic. If your brand new blog does not have enough content, Google may not be able to fully understand what your website content fully represents.
Low Number of Backlinks
According to SEO experts, the backlink is a huge big player in the ranking of any blog. New websites usually have little or no backlinks, and if they try to get more arbitrarily, they might end up getting penalized. New websites are characteristic of a weak backlink profile.
You might successfully build many backlinks in a short space of time, but if they are not of high quality, you would end up not ranking in search engine ranking position. In fact, excessive growing backlinks on a new site can attract a penalty from Google because they would be considered as spammy.
Less User Signals
As I stated earlier, Google uses behavioural analysis of a new blog to ascertain whether the site is rank worthy on search engine. A high click through rate, a low bounce rate and high retention rate can make Google rank a new site well. So, you can start off by sharing your site on social media platforms or just paying for traffic.
How to Make Your New Site To Rank Faster on Search Engine Using User Signals
Getting Traffic to your new blog from Ground up is important. Google need enough data, so that they can be able to analyse your site and understand its purpose- thus rank them properly. There are so many ways to do this, like sharing your blog posts on
- Groups on Facebook
- Twitter and even paid advertising platforms
In the course of subsequent paragraphs, we would be looking at some of the ways to get visitors to a site in other to aid Google to measure user experience.
How To Speed Up Google User Testing Using Facebook Advertising
Facebook has over 3 billion users on our planet, and it is invariably one of the best places to do geographically targeted ads. Facebook has micro-targeting features that allows advertisers to reach out to organic traffic that is related to their niche.
You can use Facebook ads to reach out to people that are most likely interested in your site’s products and services. As I iterated earlier, Google finds it difficult to get enough data from brand new sites so that they can know how to rank the sites.
So, with user signals coming from Facebook advertising, you can give Google enough data to understand your site, thus rank your site faster. As an advertiser, you should not have a problem with the budgeting of ads.
This is because there are different categories that you can use different ad types to get the best results. Let us see some smart tips for running Facebook ads for gaining user signals;
3 Smart Tips for Running Facebook Ads With Targeted Audience
- Experiment with your Audience
Before you delve into the advertising proper, start off with a narrow audience first, then slowly by adding your category of interest at a time. For instance, you can start with a Nigerian audience that is interested in “Make money online-niche”, then broaden it after a few weeks.
Then you can move on to add other categories like “How to start a Blog” then “ClickFunnels in Nigeria”, and so on. With this specific targeting, you can create different ads for groups that are related to different business goals.
- Make Use of the Facebook Pixel
Facebook pixel is a program that is managed by Facebook, which allows webmasters to integrate a piece of code to their website. With the integration of the Facebook pixel, one can track conversions, remarket to individuals that have viewed a product on your site, and so on.
If you are not ready for some advanced Facebook pixel features, at least endeavor to install it into your site now. With this implementation, you can be able to track and remarket data ready to go when you are ready to kick start optimizing your facebook ads.
- Use Quality Photos and Video
Do you know that Blurry photos can be a huge let-off for Facebook advertising? In fact, pixilated photos or jumpy videos can be a huge no-no. it is obvious that words are important but visuals are what your viewers grasp first. There are royalty-free photos that you can use to make your Facebook advertising campaign a success!
How To Speed Up Google User Testing Using Guest Blogging to get more user Signals
Without sufficient data from a site, google can hardly know which niche and how high to rank a new blog on the search engine. Facebook advertising is one way to get more users, while Guest blogging is another.
Let us quickly delve into how to use guest blogging to drive more traffic to a new blog and thus increase user signals that would be utilized by Google in User experience Testing. In addition to earning your site backlinks, guest blogging brings your content in front of a relevant audience.
When you have an article published in a high-ranking blog, search engines like Google and Bing would crawl your sites faster and you would rank in a few months. With traffic redirected to your site from a guest post, google would have sufficient data to perform user experience analysis and thus rank your blog.
How To Pitch an Authority Site for a Guest posting Request
Whether it is a do-follow, or no-follow link, links from authoritative sites have many SEO benefits. Most top blogs outline their guidelines for guest blogging to them. However, here are a few tips that would generally help you to succeed in your guest blogging endeavour.
Let us delve into some helpful tips that can make your pitching a success.
- In the beginning and in the end of your mail, make your requests plain.
- Make an introduction of yourself, and indicate some accomplishments to build social proof, rapport and authority.
- Talk about the article you have to offer, how it can contribute to the readership of the guest blog, etc.
- Drop a link to the article on Google Drive.
Guest posting is one of the cost effective ways of getting traffic to your blog. There a lot of sites that accept free guest posts in 2021.
How to Make your New Site Rank Fast on Search Engine by Improving Site Speed
It is important to know that Google Prioritizes fast websites ahead of slow loading sites. Whether you are using the WordPress CMS, or Blogger or even Wix, utilizing necessary tools that would make your blog faster should be your topmost priority.
With a fast loading site, Google would probably rank your site on search engine because site speed is good for the user experience of internet surfers. In the course of subsequent paragraphs, we would be looking at how to speed up your WordPress site to achieve a high ranking, and also how to speed up your Blogger site to achieve high ranks in search positions.
How To Speed Up Your WordPress Website to improve User Experience and Speed up Ranking on Search Engine
Let us look at some tips that would help your WordPress site to rank higher.
Choose a good Webhost
One major factor that affects your WordPress website is the speed that the hosting platform leverages your site. It is important to point out that the most popular hosting plans that newbies choose is “shared Hosting plans”.
These plans are always used by new websites because it is cost-effective and the best choice for a website that is not accruing profit yet. Nevertheless, here is one downfall of using shared hosting plans for new websites; they offer slow loading times.
Shared hosting plans are usually slow because same servers are used by many websites to serve content to users. These days, there is the new vibe of “Cloud hosting”. If you want a fast loading site, it is best you opt for a cloud-hosting provider.
Choose a Lightweight Theme For Your New WordPress Blog
Most WordPress themes have a lot of elements that they offer webmasters. We are talking about sliders, widgets, social icons and many more shiny elements. Coming with all these features is an end result of a slow loading site.
To curb this problem, go for a WordPress theme that is super lightweight. An important example of a lightweight theme is the Neve WordPress theme. This is a free theme that is easily customizable that can serve any blog niche or style.
Reduce The Size of your Images
One important factor that affects the size of a webpage is the image in the webpage content. You need to have your site media optimized in other to serve your users with a faster blog. There are some tools that you can use to optimize your images, some examples are;
- Chrome Page Speed insights extension
- A couple of some amazing WordPress image compression plugins
Other ways to speed up your wordpress blog include using caching plugins that provide your site with a caching mechanism, using a CDN and enabling GZIP compression.
How to Speed up Your Blogger Built site
Other than WordPress, another popular CMS worth looking into is the Google Owned Blogger Platform. This CMS easy drag and drop features that make the CMS worth opting for.
Here are some of the reasons why blogger sites load slowly
- A template that is not optimized in a way where the CSS and Jss is not Minified
- Using large images that are not compressed.
Here are some ways to make your blogger site to load faster
- Use a fully optimized blogger template that loads fasts.
- Using an image compression tool to reduce the image size.
- Use an external image host like Google Photos- upload images to Google photos, then fetch the images with their URLs.
Everything that I have elucidated in this article revolves roundabout providing your users with a good experience and also doing some hard work to get user signals. All things being equal, if you follow the above-reviewed guidelines, you would speed up Google user testing and have your blog ranking in the search engine in no time.
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