Google keyword planner is a free search tool designed for newbie and experienced website owners to research and analyze lists of keywords and see how the list of the keywords will perform and help the user to choose competitive bids and budgets to use with its campaigns.
This article will outline the features and functionality of the keyword planner, discussing how users should approach the tool as well as some caveats they should keep in mind when using its data. Though the keyword planner is a powerful tool, it is also part of an advertising platform and heavily oriented towards paid search.
It is important to keep in mind that while the Google keyword planner can provide some great keyword ideas and traffic forecasts for your website, campaign performance depends on a variety of factors.
For example, your bid, budget, product, and customer behaviour in your industry can all influence the success of your Google keyword ideas. You need to understand some great benefits of the keyword planner before reading further.
Google Keyword Planner Benefits
Use to research keywords: Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keywords based on terms that are relevant to your product or service, website, or landing page.
To get historical statistics and traffic forecasts: Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Forecasts, like predicted clicks and estimated conversions, can give you an idea of how a list of keywords might perform for a given bid and budget. These forecasts can also help guide your decision on which bids and budgets to set. Learn more
Though the Google keyword planner tool is designed as a paid search tool but its data is nonetheless extremely useful for your website search engine optimization. Use of the google keyword planner search will help you in researching for;
- Keyword ideas based on a phrase, landing page or product category
- Average monthly search volume for a specific period
- Search volume trends for a single keyword or group of keywords over time
How to Use and Set Up Your Account
- You will need to visit the Google Ads website to sign up You will be taken through a signup process that will require you to create your first campaign and enter billing information in order to create your account.
- Once you are done with the registration, sign in to your account, at the upper right corner, click the tools icon, then under “Planning,” click Keyword Planner.
- Type or paste one or more of the following in the “Find new keywords” search box and, on your keyboard, press “Enter” after each one:
Words or phrases that describe what you’re advertising.
The URL of your website or entire website related to your business.
- Click Get started to get new keyword ideas and historical statistics, like average monthly searches or competition data. With your results, you can use the Google keyword planner SEO ideas to:
- Filter your results by keyword text, average monthly searches, top of page bid (low range), top of page bid (high range), competition, organic impression share, ad impression share, or exclude keywords already in your account.
- See search volume data for your keyword ideas by date range.
- See visualizations broken down by search volume trends, platforms, and locations.
- Download keyword ideas.
- Add keywords to your plan to get forecasts broken down by location, language, or network settings.
You can also use the free tool to get forecasts and historical metrics for your keywords
- If you are still on the Google keyword planner page, in the upper right corner, click the tools icon, then under “Planning,” click Keyword Planner.
- n the “Get metrics and forecasts for your keywords” search box, enter or paste a list of keywords, separated by commas or line breaks.
- Click Get started to see your forecasts.
- To see your historical statistics, like average monthly searches or competition data, click Historical metrics at the top of the page.
You can also use the Google keyword planner search to specify who will see your Google ads. If you are a company that only serves the Manchester area, there is no real point in showing ads to people living in London. When you do organic keyword research, targeting options let you specify where you want to get monthly search and trend data from.
You can select a range of locations down to the city level. Remember though that the smaller the geographic location, the more likely you will see keywords with zero average monthly searches. This does not mean that those searches are never searched in this location, but that you are targeting too small a sample.
How to Forecast Your Organic Search Volume
The Google keyword planner tool forecast will predict impressions and clicks for a list of keywords based on certain CPC bids and daily budgets. If you want to use this tool to estimate the total amount of searches, which will be represented here as impressions, as the tool is estimating how many times a hypothetical ad would be seen.
In case of Google Ads campaign, a budget is set either to the financial limitations of the advertiser or to the point where a higher budget or CPC bid doesn’t significantly increase impressions or estimated clicks (this is called diminishing returns and is where the curve begins to flatten out).
If you’re estimating the traffic for a lot of very competitive keywords you will want to raise this even higher. Your goal is to see the vertical slider on the graph at the right-most position it can be.
Culled from SERPS | Guide to Google Keyword Planner for SEO