There are many ways you can optimize your website’s loading speed, including applying sophisticated caching or even upgrading to a faster server, but one of the easiest and cost-effective ways to go about this is to reduce the size of the images that are displayed on your website using an image optimizer software.
There are many reasons why you need to speed up your business website in other to make your website visitors happy and get a higher Google page rank for your site. The recent Google algorithm include the use of page speed as one of the ranking factor for mobile searches.
You need to get this right, this does not mean reducing the size of your site’s images. You need larger images for better visibility, image files that contain lots of unnecessary data need to be removed to make file sizes of your images smaller, to allow your website pages to load much quicker, without any visually detectable loss of quality. You need a good free image optimizer like ShortPixel image optimizer to get this done.
How to Start with ShortPixel Image Optimizer
You need to sign-up by visiting the shortpixel.com website where you will receive your unique API Key and password once you sign up through your email. There are many pricing plans, ranging from the Free Plan to the $49 per year plan depending on how large is your website database.
The free plan includes 100 image optimization credits per month. The ShortPixel image optimizer software will optimize your images via an API from the software’s website cloud. There is also a plan to add other tools as client libraries for Ruby and Java, plugins for Magento and Joomla and a mobile app.
For simple image optimization, you just need to click the compress button on your account and you will then be allowed to choose your compression level that ranges from Lossy to Glossy to Lossless. You can as well optimize up to 50 files at once. The acceptable formats include PNG, Jpeg and GIF. You can as well compress PDFs.
How to use Shortpixel Image Optimization Plugin
ShortPixel has a WordPress plugin that allows users to optimize their WordPress images with just a push of a button. To get started, you need to install the ShortPixel plugin from the website’s admin area by downloading and install it. Before you start using the ShortPixel plugin, you will prompt for your API key, which would have already been sent to your email upon signing up.
Make sure you choose your compression level, which basically tells ShortPixel how aggressively you want to compress your images. The default Lossy setting is okay, but if you want high-quality photos you might want to choose between the less aggressive Lossless and Glossy options. Apart from the free plan that you can use to test out the optimizer, there are a number of other monthly and one-time paid plans.
If you just want to optimize a ton of images (not more than 10,000 images at a go) then you should try the one-time $9.99 plan. The monthly and one-time plans are adequate for any small business owner that seeks to optimize his/her website images.
However, bigger companies can go for the Dedicated Servers option that gives them a dedicated physical server and for $1,000 per month they are able to get up to 16 million optimizations per month. ShortPxel image optimizer offers a solid service and it is easy to use.
The optimized images are smaller in size, yet the quality is as good as advertised. For occasional bloggers, the free plan might just be enough, but a small business owner who is running an eCommerce site or a blog would still get a decent number of image credits for a fair price. Upload the compressed images to your website and take note of the faster page loading speeds.
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