As an online marketing agency, you need to know the strategies every entrepreneur and marketer are looking for ways to succeed with their online business websites. The most challenging aspects that most local business owners face is the complexity of the digital environment, which has already changed the face of online business over the past few years. To improve your small business website brand’s visibility and reputation, you need to build a successful online presence.
Facebook has been the most comprehensive and most used social media marketing platform for an online marketing campaign. Through Facebook advertising, you have unlimited opportunities to reach and attract new potential customers. For those who are willing to make modest investments, a Facebook advertising system can boost your small business website marketing business performance at peak levels that they have never experienced before.
Using Facebook advertising to market your small business website is the most effective way. We have covered several important aspects that need to be addressed before jumping to the real action. Knowledge without action leads to nothing. Action without knowledge leads to chaos. Therefore, you need to know what to do first, then take the proper action and make it happen.
Top Facebook Advertising Strategy for Small Business Website Online Marketing Agency Campaigns
Your Objectives must be Concrete: Before you start your Facebook advertising campaign, you need to establish concrete goals. What do you want to achieve with your ads? An online marketing agency can establish different objectives such as brand awareness, email opt-ins, online sales, or client calls.
Choosing your goal based on your biggest needs. If you want to spread the word about the best banana crumb muffins in town, your goal is to improve your local awareness. If you want more sales on your small business website, tell people to visit your store and offer a good discount. Always have an objective before you start your Facebook advertising campaign.
You Must Understand Your Audience: Establish who your target audience is. Meaning you need to put yourself in your customer’s shoes and resonate with his life, feelings, problems, and needs. Develop a target persona and use it whenever you develop a new campaign on Facebook.
The key to building a truly loyal customer base an online marketing agency lies in the ability to connect with your audience on a deeper level. This is something you can accomplish only when you really care about knowing and understanding them.
Start a Facebook Advertising Campaign and Target Your Audience: Once you are enlisted in a local business, go to the “Manage Promotion” option which is placed on the bottom left of the page. Here’s what you should get:
Click on the blue button “Promote Local Business”, and your ads will show important details like a Map card, which provides the distance, hours of operation, and exact location of your business along with instructions that’ll help customers arrive at your place.
After clicking the blue button, you’ll be taken to the next screen: Select the location in which you want your ad to be displayed, the age of your target persona, and the language that your prospects speak. Moreover, you should pay close attention to the “Interests” section. This is the place where you can play with your targeting, as you can a lot of options. A good idea would be to add your business competitors’ name and target the people who liked their page.
Developing a Strong CTA: A great advertisement on Facebook must contain a powerful and effective CTA. Most users aren’t used to taking action on their own. At the end of your ad message (or in the picture), you should encourage your users to do something.
Depending on your campaign’s objectives, offer people the chance to find out more on your small business website, like your page, call your number or opt-in to your email list. Always use a call-to-action within your ad.
Using Custom Targeting: If you already own a list of emails that belong to old customers or potentially interested individuals, you should take advantage of the “Custom Targeting” feature. This option allows you to restrict your ad’s reach to only the email addresses you provide.
By doing so, your average CPC or CPM costs will decrease while only the right people will be able to see your ad. Custom targeting is a great way to minimize your campaign’s costs and keep your performance consistent.
Culled from Site Pro News | How to Promote Your Local Business via Facebook Ads