10 Facebook Ad Campaign Tips for High Conversion

If you’re searching for the best Ad platform to reach your customers, you should consider Facebook for your lead generation. Facebook is a vast, ready-made market, with an estimated 1.39 billion active monthly users. Driving customers to your landing page are the best way to increase sales.

The most excellent way to start is with a conversion-based Facebook ad campaign. With Facebook’s ads platform, you can access an audience that shows interest in your brand. You can bring them to your website by crafting irresistible Facebook ads.

Your Facebook ad campaign will only be effective if your landing page is optimized for the user. Otherwise, you will likely struggle to generate leads with your Facebook ad campaign and not create any website conversion.

10 Facebook Ad Campaign Tips for High Conversion

When raising your Facebook ad campaign conversion rate, you must research your audience thoroughly. No matter how much you have to invest in your ad campaign, start by ensuring that, you’re targeting your ideal customers. Your ads need to appear in their news feed; otherwise, the social network won’t help you.

Facebook Campaign Objectives

As a brand, evaluating and testing all ad formats and ad networks across different platforms is essential to see which ad or ad network works most effectively for your category and brand. Today, we are sharing a few tips on effectively managing, testing, and executing your Facebook Ad campaigns to drive conversions or transactions.

  • How has the Facebook ad campaign been working for you?
  • Are you constantly looking for the best outcome for your Facebook spending and driving better conversion optimization?

Without further ado, let me show you how to run a conversion-based Facebook ad campaign that will grow your revenue with website conversion.

Set up your Facebook Pixel

The Facebook tracking pixel will help you track your conversions from your Facebook ad campaigns, optimize ads based on collected data, build targeted audiences for ads, and re-market to qualified leads – people who have already taken action on your website as part of their visiting your website.

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Without the Facebook pixel, you are limiting yourself from powerful targeting options available. You will also not be able to track conversions accurately. And hence cannot optimize your Facebook Ad campaign for conversions.

Structure Your Facebook Account the Right Way

Google Ads and Facebook account structures have some crucial differences, and it’s essential to have clarity and a solid understanding of them to make the most out of each Ad platform. Facebook budgets are controlled at the Ad set level instead of the campaign level.

Structuring your Facebook account will allow for much greater control over how much you spend on specific audiences you target. A recommended Facebook ad campaign structure looks like this:

  • Choose a Facebook Ad campaign based on your particular marketing objective
  • Break out Ad Sets based on your target audiences and budget
  • Optimize Ad sets in your existing campaigns to determine where your lowest cost-per-acquisition (CPA) lies

Allow Facebook to learn over time

With Facebook Ads, you may sometimes feel that you are not getting results immediately. Sometimes you may feel compelled to quickly make changes to your Ads and tweak things to “optimize” them so they can perform better as soon as possible.

However, gathering data and insight is very important with Facebook in the beginning phase of launching your Ad campaigns. That’s why it’s vital to clearly understand how much you’re willing to spend to get one customer.

Be willing to go beyond that with your budget in the beginning as you test your audience and ads. As you get results over a period after Facebook collates data, that will help you optimize your Ads campaign.

Test different Facebook Ads Formats

Picking the proper Facebook Ad format can have a significant impact on the performance of your Facebook ad campaign. Test different ad formats and see which ones perform better for your campaigns.

Testing different Facebook ad formats will help deliver the best results at the lowest cost. Carousel Ads work well for specific brands and categories and may not work well for others. So you need to test and see what works best for your brand from a conversion of critical objective perspective.

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Ads Placement

Not every Ads placement works with every campaign objective; in our experience, it’s better to cut some out altogether. Removing the audience network as placement is recommended if you run a conversion campaign.

These audience network clicks are often accidental and don’t yield interested users. They often bounce immediately.

Create Facebook lookalike audiences

You can create Facebook lookalike audiences from your most valuable custom audiences. Creating a lookalike audience of people who spend the most time on your website is a great advantage.

Create a custom audience of the top 25% of visitors by time spent on any product page or category of product pages. This custom audience is high-quality visitors and forms a strong foundation for a lookalike audience because the custom audience is sizable and specific.

Create a Lookalike Audience Based on Top Spenders. Identify and target only the highest spenders in your customer list. After creating a custom audience for this group, you can create valuable lookalike audiences based on it.

Avoid Audience Overlap

Audience overlap is an error many Facebook advertisers make, marketing to the same audience with different ad sets. The more significant the overlap, the worse your Facebook ad campaigns will perform.

If ads under different ad sets target the same audience, keep them from competing against one another by compiling them into a single ad set.

You can also use a more detailed targeting approach to exclude specific interests/behaviours/demographics and refine different aspects of your targeting for each ad set.

Behavioural Targeting

Rather than attempting to find a new audience for your brand/products, behavioural targeting is about delivering ads to those who have shown an interest in your brand or niche.

Build a highly defined Facebook audience by combining behavioural targeting with location, interest, and demographics-based targeting. Behaviours allow you to reach a highly targeted Facebook audience by targeting people by purchase history, intent, and more.

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Separate View and Add To Cart

For your Dynamic Product Ads, it is recommended to target “View” and “Add to Cart” audiences in separate ad sets. With this custom combination targeting, you can differentiate the pitch to these two groups.

ThruPlay allows advertisers to optimize and choose to pay only for ads that are played to completion for videos shorter than 15 seconds. For longer videos, ThruPlay optimizes and bills for advertisements that are played for at least 15 seconds. This optimization is available with Auction or Reach and Frequency campaigns.

Test Different Images

Images are the most crucial element of your Facebook ads campaign and the number-one factor influencing consumers to decide whether to click an Ad. Test out different images and find the ones that maximize your click-through rate and conversions.


If you create a Facebook ad campaign, you must set up an ongoing system to review and analyze your ads. Then, you can effectively make tweaks to your campaign. In this regard, you can pin down what works best for you.

But, if you abandon your Facebook ad campaign and lose focus, you may drive the wrong people to your blog and waste your money.

We hope these Facebook ad campaign conversion tips will help you make the most of your advertising spend. Keep testing and analyzing data to optimize and improve your conversion rate over time.

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10 Facebook Ad Campaign Tips for High Conversion