One thing we can all agree upon is that change is constant in life. And even the marketing industry has not been able to avoid this constant. Digital storytelling can be observed with today’s consumers being less receptive to sales promises. More and more consumers want to feel like each purchase or decision made, gets them closer to something bigger than just filling their storerooms. They want to be part of a story.
Numerous companies/brands have been paying attention to this and are now spending a significant amount of resources to tell their stories in a clear and meaningful fashion. In 2020, there are many forms that stories can take and several mediums which can be used to reach a specific target audience. But for this to be done effectively, companies need to have a clear vision, be comfortable with change and be aware of upcoming digital storytelling trends.
Digital Storytelling Trends for 2020
Being able to tell a great story to an audience is an incredible achievement, but there is something even better. What if you could fully immerse your audience into your story? What if you could make them feel like they are part of the story? This is where immersive storytelling comes into play.
The audience for immersive technologies is relatively small compared to other technologies or media. But it is important to note that the numbers are growing exponentially. It is estimated that over 200 million VR headsets will be sold by 2020. That’s a huge number, and it is only going to increase with time.
Facebook has also announced that it will release hand tracking and other updates to the Oculus Quest VR Headsets this year. This major release will significantly increase the popularity of this technology. Immersive storytelling is new to many consumers, but it has a tremendous amount of potential, and it can help your brand forge a meaningful connection with consumers like never before.
Visual storytelling stories has been popular for some time now and it does not show any signs of slowing down. Platforms that promote visual storytelling such as YouTube, Instagram, Facebook and Snapchat will continue to be trendy in 2020. And there are a few new visual storytelling trends to watch; like the augmented reality (AR) filters and lenses feature for Snapchat.
Another useful digital storytelling trend is the possibility to create personalised GIFS from video clips via Giphy, as opposed to pulling them from popular movies or TV shows as it was done in the past.
Opportunities appear to be endless for visual storytelling in 2020. And because video is the preferred storytelling format for an important number of consumers, it will be wise for your brand to incorporate this in 2020..
Social Media Trends
It is impossible to ignore the impact social media has had on digital storytelling in recent years. These platforms are always changing, so it is imperative for your brand to remain up to date with the important changes in order to remain relevant. So, what are the most important social media trends that will have an important part to play in your digital storytelling strategy in 2020?
Instagram recently announced it was planning to get rid of likes. This has already been tested in seven countries, and it is only a matter of time before it is adopted globally and this practice spreads to other popular social media platforms.
This means that users must be attracted to the products and services your company offers rather than simply caring about their popularity (number of likes). Additionally, there will be a significant shift toward the quality of content uploaded to social media platforms rather than the frequency.
It is fair to say that there has never been a better time to connect with your audience with so many available methods today. Incorporating these digital storytelling trends in 2020 will undoubtedly help you have a more meaningful connection with consumers.