When it comes to choosing between free traffic and paid traffic, you’ll need to consider many factors, in this article, we’ll explain the basic differences between free traffic and its paid counterpart and other differences between them.
The most obvious difference between these two types of visits or traffic is that the first does not cost you directly to get it, while the second means that you buy it and do not get it for free.
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Natural traffic or free traffic
It is the movement of visitors who come to your site through natural means, and it can be by writing the address of your site in the browser and they know your website link well, or that they enter the site through favorites and to the latest articles and contents from the news feed.
This means white traffic from website directories and search engines as well as other sites that reference your site naturally.
Most marketers who want free traffic and natural traffic create a blog, this is because it is the cheapest way to hear your voice and can be a very profitable venture if properly understood.
The main idea behind blogging is to communicate with people who share similar opinions, feelings, and hobbies.
The first thing to do if you want to create a blog is to decide what you want to talk about and why, and it is important that you recognize your position early, as this will be the driving force behind everything you do, so make sure it is either something you know or You have a passion for it.
Many people tend to choose the things they know about because they have an opportunity to teach others, they can then become experts in their community on the Internet, do not worry if you are not an expert there are other angles that can be covered.
Blogs have evolved and writing has become open to many individuals where you can invite bloggers to participate in them.
Even more than this, the game has changed in recent years by investing bloggers in employing bloggers and buying high-quality content, especially as these sites have become commercial with their support for ads And the possibility of profit from advertising articles, advertising partnerships with companies and institutions in the same field, and profit from commission marketing as well.
It takes a lot of time to create a new blog and make it work, but if you get to the top and manage to control the field in which you compete, all the fatigue and money you spend will be compensated and the project will be very profitable and constant.
Most of the free traffic that the blog gets from free channels, including search engines like Google and free posts on Facebook and Twitter.
According to the stats of 2018, there are more than 30 million blogs in the United States of America, there are an estimated 3.9 billion Internet users around the world, while 77% of people on the Internet read blogs, which means that there are approximately 3,003,000, Or just over 3.003 billion potential readers worldwide.
WordPress blogs all achieve about 20 billion views each month, according to 2018 figures, while more than 2 billion articles have been published on websites that run on this platform.
As you can see, the industry is still alive and well and growing on an annual basis. However, the more bloggers the more content, competition, and even opportunities, the organic traffic problem is that you have to respect Google’s rules in the first place and work to create high-quality content whether it is News or otherwise.
To get free traffic you need to spend a lot of time, effort, learning, and skill to get to the right thing, so although it may be “free” from a monetary point of view, you can earn money while you spend trying to bring people to your site.
On the other side, you can notice that all websites are currently full of advertisements and advertising spaces, starting with Google, where you will see paid search results and on YouTube, where there are advertising breaks, and some ad units may appear to you on different sections, and of course, we should not forget about advertising posts on Facebook, ending with free blogs, websites, and services displaying ads.
This is the primary source of paid visits, although they take various and varied forms, and there are many advertising platforms and forms of advertisements.
Bloggers and content sites owners can invest money in purchasing visits to increase the number of readers of their blogs and loyal followers and their subscribers to the mailing list, but many bloggers do not prefer this method because in such campaigns they prefer measuring the return on investment and knowing the real gains behind the campaigns and not just increasing Visits for several days, and after the campaign has ended, traffic will return to normal.
So it is the companies, brands, institutions, and marketers who use ads as this positively affects sales and they can measure the results immediately.
People working in commission marketing mainly prefer buying paid visits or visits, this is to direct visits to a specific page, also measure results, and perform campaigns arranged with a specific period or period of time.
Paid visits are not sent to the main because, unfortunately, this page does not always turn the visitor into a reader, subscriber, or even a customer, so when purchasing visits to the blog or for a CPA campaign, the article or issue page or landing page is usually the target page for visits and it includes The content and procedure the visitor must take.
Already buying visits requires the use of reliable platforms capable of sending real visitors, which also provide targeting by defining the features of the audience that you want to reach, including the age group, countries, language, gender, and even the field and industry in which you want to reach your audience.
Unlike free traffic, paid traffic allows you to start quickly, which is great, however, the biggest advantage is that it will enable you to expand when things are going well.
If you test a campaign with a small number of visitors and find that they are converting well and you can make a profit, you can buy more traffic and benefit from larger amounts of people who buy your bid.
Both free traffic and paid traffic have advantages and disadvantages, and there is a lot of success that can be achieved from either. It is up to you to decide which path to take, however, if you are new to the field and want to get a basic idea of how internet marketing works and how you can create an online business without spending a fortune then try starting a blog and getting free traffic from the search engine.