An automated text message is a scheduled text message pre-written and automatically expected to be sent to a recipient at a specific date and time. Automated text messages result in a more timely, personalized connection with contacts.
Some individuals prefer automated text messages such as scheduling, dripping, or triggering auto-reply text messages in mass texting campaigns. Many business text messaging platforms provide various ways to automate text messaging.
In this article, we will discuss the benefits of automated text messages and how helpful text message automation is for business enterprises.
Automated text messages are a fantastic marketing tool as they are more efficient and effective than email or phone calls. Also, they are recommended for business organizations of all sizes. Automated text messages are just messages sent automatically to subscribers through an auto-responder.
Here are the top 5 benefits of automated text messages and how they will support your brand.
Money and Time Saver
Automated text messaging is not a new technology; you don’t need to spend anything on it. You can use your current system and add SMS API and integration software. It helps to send, personalize, monitor, and optimize your contact and send automated messages to the customer.
It is a great money saver in marketing and customer service. Regardless of the business you own, text message marketing benefits you. SMS works as an exceptional direct marketing channel, appointment reminders, straightforward customer service, loyalty programs, or feedback.
Improve your business efficiency
Automated text messages help business enterprises to communicate with their clients more efficiently without annoying them. Smart business owners use texting technology to increase customer satisfaction.
Often companies want to contact their customers and vice versa. However, sometimes calling and email are not helpful. If your calls are not getting answered or emails are not being replied to, you can lose your customers.
Hence, you can substitute unavailable hotline and social networking channels with SMS services to develop smooth communication. It will save your business from losing customers and sales.
Ability to send a single message to multiple recipients
You don’t have to make separate calls to attend to your customers. You can send one message to many recipients in one go, and your job is done.
SMS automation helps you create a targeted marketing campaign that can be sent directly to your prospects and customers using the software.
Better customer engagement
As texting is fast, you can enjoy quick responses from your customer. It keeps them engaged and informed about the latest releases and updates, which few users check online.
Automated text messages are considered more personal than other digital modes of communication. They are directly received by the recipient and read instantly.
Automated texts are a great way to enhance sales by informing customers about an offer or sale. If you want to generate new leads for your business, automated texts can help you. The automated text response will answer all their queries and turn the prospects into buyers.
An automated text message is a great communication channel that is sometimes overlooked. Many business owners don’t realize the potential of automated SMS for lead generation. Use it to reach out to more people and increase your sale in no time.
Using Automated Text Messages for Marketing Campaigns
Automated text messaging for marketing campaigns creates demand and generates leads. The objective is to entice someone to text your keyword and opt-in to messaging. Once they’ve opted in, you can focus on delivering them relevant content.
But, you have to be wary of the following precautions.
- Be courteous in your messaging and be upfront regarding ways to opt-out of further communications.
- Start with a memorable keyword and a compelling content offer.
- Send a person relevant content once they text your keyword and opt-in.
- Insert visual media like images, videos, and gifs to show vs. tell a story
- Include a single call to action (CTA).
- Your CTA should drive a person to a webpage or other resource.
- Good CTAs will prompt a person to learn more, complete a transaction, or do something else.
- After the person has opted-in, send them personalized follow-up messages based on their interactions with your business or organization.
Suppose you are ready to start your automated test messages campaign. In that case, the Message Desk will help you with more innovative, straightforward business text messaging to keep connected with your clients and customers.
You, too, can join many business enterprises and organizations to start automating your text message marketing with scheduled campaigns. The market campaigns are sequences of autoresponse texts that send messages automatically based on pre-defined triggers.
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