Author: Kate Parish

Kate Parish, Chief Marketing Officer at Onilab with 8+ years of experience in Digital Marketing and website promotion. Kate always strives to keep pace with the ever-advancing online world, and the sphere of eCommerce PWA development. Her expertise includes in-depth knowledge of SEO, branding, PPC, SMM, and the field of online sales in general.
Top 5 eCommerce Marketing Mistakes to Avoid in 2021
Digital Marketing

Top 5 eCommerce Marketing Mistakes to Avoid in 2021

Ask any successful business owner or eCommerce marketing guru how much each quality lead and acquired customer count. The answer you’ll most likely get is “like gold”. And with so much competition that’s around, there’s simply no room for you to let potential sales slip away. As a marketer, you can’t afford your eCommerce site to be slow, hard to navigate or be poorly optimized in terms of SEO. Constantly enhancing these three points should be on your agenda by default. This is also why so many eCommerce site owners are currently building PWAs that are a major technological “hit” in online retail in 2021, by the way. This is a huge step towards headless commerce which is predicted to be the future of the online retail sphere in the next five to ten years. So, to help you be ...