Author: Lisa Michaels

Lisa Michaels is a freelance writer, editor, and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter
How Small Software Company Competes With Big Players

How Small Software Company Competes With Big Players

Running a startup software company can often feel like swimming in a shark tank. Big Tech employs millions of people worldwide and has a seemingly infinite budget to transform ideas into reality. However, as an ambitious software entrepreneur, you shouldn’t feel discouraged. Small software company have their own advantages over big players, and there are strategies that put success within your reach. This article will arm you with a few tactics that will put you head-to-head with the giants of your industry and give you a chance to win big. Find Your Niche As a small software company, your resources are limited. It makes no sense for you to go toe-to-toe against the big players for the same audience. You’re going to lose every time. However, appealing to a smaller number of p...