Author: Kritik Verma

Kritik Verma is a marketing enthusiast with a specialization in digital marketing. He is currently working at Servetel, a leading cloud telephony service provider offering IVR Services to boost business success. He enjoys cycling, travelling, indies music, and reading about the latest digital marketing trends.
5 Benefits of Omnichannel Communication Platforms

5 Benefits of Omnichannel Communication Platforms

No one who’s ever made a purchase on Amazon is a stranger to their seamless customer service. After you raise an issue with an order, you have the choice of connecting with an agent via chat or call. Both mediums have their modes of transition from a chatbot and IVR, respectively, to live agents, who have your past order details ready at their disposal. Long story short: Amazon, thanks to its well-defined omnichannel communication infrastructure, has designed a customer journey template that is undoubtedly in tune with customers’ demands and preferences. That’s the beauty of omnichannel communication, which, with its integration of dynamic client service channels, proves beneficial for both end-users and the business. With the explosion of the number of devices and touchpoints, it’s...