Author: Alysa Maleske

Alysa Maleske is an online marketing strategist and freelance copywriter. A true tech evangelist, Alysa worked at a digital marketing company where she assisted others in realising their full potential and developed her writing talents in the same industry. She offers customers SEO consultation and SEO coaching.
6 Best eCommerce Customer Retention Strategies
Digital Marketing

6 Best eCommerce Customer Retention Strategies

eCommerce customer retention is the ability of an organization to retain customers for a long period. If an organization has high customer retention, this simply means the organization customers will continue to rebuy the same products, resubscribe to the same services or, in some other way, continue buying from that business enterprise. Customer retention is the differentiator between firms that grow and those that don't. The more clients you can retain and sell to, the more likely you are to meet your business objectives. Customer acquisition costs vastly outweigh customer retention costs. Selling to a current customer, on the other hand, is 6-7 times less expensive. eCommerce customer retention is the way eCommerce enterprise motivates their customer to return to their site and ...