9 Important Social Media Branding Guidelines

Whether your company is just starting or has been around a few years, you probably know that establishing an online presence is essential for modern business success. What you may not be aware of is how to use a digital strategy to build a social media branding that will propel your brand forward to reach your goals.

Small businesses don’t have the resources available like the big names, but that doesn’t mean you can’t launch a profitable brand that gets recognized by your target audience. If you invest in a great social media marketing strategy your business could also save money in the long run.

By following these nine important social media branding practices, long term you will build brand recognition online.

Know Your Customers

Creating a successful social media branding strategy depends first and foremost on developing a strong understanding of your ideal customer. Though you may want to grow a large following, you can’t reach everyone. And, the truth is, you don’t want to.

9 Important Social Media Branding Guidelines

Not every person out there is going to want, need or gain value from what you’re offering. That’s why it’s essential to research your target demographic. Getting to know who your customers are will save you wasted time and energy as you go about building your brand.

Follow the Competition

You don’t want to become obsessive about what other companies in your niche are doing, but it’s unwise to ignore them altogether. Being aware of the competition offers several benefits. By analyzing the online campaigns of your competitors, you can get an idea of what is working for them and what could be improved.

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In addition, checking out the feeds of rival companies lets you find potential customers and engage with them. Learn from mistakes other companies have made to avoid social media blunders.

Establish Your Brand’s Voice

One of the most important things to develop in your branding strategy is a consistent voice. Take time to think about how you want your customers to feel about your brand and what you want them to take away from your posts. Establishing consistent messaging ensures you stay true to your overall mission and goals as a company.

You’ll want to develop strong brand architecture to support consistency throughout your organization’s communications.

Know When and Where to Post

You’ll want to do some market research to discover which social media platforms your intended audience uses the most. Then, engage in some trial and error to determine what are the best days and times to post in these places. Social media analytics can help you to gain important insights into this information so that you can begin to pinpoint your posting strategy in a way that reaches more people.

Automate When Possible

It’s a smart idea to use tools at your disposal to automate your posts when possible. There are several post-scheduling tools to get your messages out there automatically. Using such services will save you tons of time and free you up to devote more resources to other business-building tasks. There are a variety of automation tools out there like Hootsuite, HeroPost, and more you can use for your social media branding design.

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Respond Rapidly

Customers expect prompt attention when they reach out to you with a problem or even with a compliment. Don’t leave them hanging. It’s possible to use automated reply services to let them know that someone will reach out to them soon, but be sure you follow up with a real live representative soon after.

Use Your Experts

Find out who the experts are within each segment of your organization and use those people’s skills to improve your online communication and customer service. These individuals add tremendous value to your brand, so be sure to take advantage of their talents. You may also wish to consult a professional who is well versed in branding to aid your social media marketing strategy.

Build Relationships

Loyal customers are the lifeblood of any company. To attract and keep a repeat customer base, you’ll need to build relationships with them. Engage customers online. Offer more value than what you expect in return. Cement your business as a frontrunner and expert in your field. These activities gain trust and are the foundation of long-term relationships.

Share Customer Feedback

One way to show customers your appreciation is to acknowledge their feedback. Share individual testimonials with your entire audience. Post photos of customers wearing or using your products. Show your appreciation, and you’ll gain more in return than you could imagine. Have a call to action attached to every post that you share to encourage follower engagement.


These are some of the most important social media branding practices you can use to start building your brand. There are many more tools and ideas you can use to aid your growth. Overall, you should make sure your brand and messaging are consistent and that you actively engage with your followers.

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Keep these social media branding tips in mind when working to build your online presence and strategy. Be prepared to make adjustments along the way, but this list should give you a solid start.

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Lizzie Howard is a Colorado native who after graduating from the University of Colorado spends her time as a freelance writer. When Lizzie isn’t writing, she enjoys going on hikes, baking for her friends and family, and spending time with her beloved yellow lab, Sparky.
9 Important Social Media Branding Guidelines
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