Google Ads is a well-known advertising program that can help users to make lots of money. Using Google Ads is not that easy as many people might be thinking. But you do not have to bother yourself that much because we have selected great Google Ads campaign eBooks that will teach you what to do and what not to do in your Advertising campaigns.
Google Ads is a reliable online advertising service enabling advertisers to compete in displaying advertising copy of their website to internet users, basically based in part on cookies, keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users.
Advertisers will need to pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.
Downloading and reading any of the selected Google Ads Campaign eBooks, you must be able to start your campaign in 10 minutes and start selling a product with Google Ads, a very good advertising program for instant promotion.
When you need to run an Ads campaign, you should be good in the following topics
- Keyword research through Google Keyword Planner.
- Search and Display Network.
- Writing short, compelling ad copy.
- Bidding effectively on keywords to fight competitive ads.
- Improving Ads Quality Score
- Using the Remarketing features and extensions
Google Ads Campaign eBooks listed below will explain the above topics and teach you more advanced tips and secrets from Ads specialists
Google Ads For Dummies by Jacobson, Howie, McDonald, Joel and McDonald, Kristie
Google Ads can be a complex topic, which is exactly why you need this eBook. Here you’ll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.
This handy guide walks you through the newest tips, tricks, and techniques for maximizing your Google Ads campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
This book is a must for you if you want to explore Google Ads. Dummies Books are great. Again, this book is great for explaining Ads for small business. The authors explain new tactics like remarketing, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and Google display network. Download this eBook
Free Google Ads Campaign Tutorial eBook (Free)
These are some free tutorial resources for webmasters in downloadable PDF eBook format that covered various topics like Search Engine Optimization (SEO), Webmaster Tools, Weebly, WordPress, Web Basics and much more.
All the available eBooks are free to download through the product page by registering your details. Please note making a simple eBook needs lot of time and effort, hence do not reproduce the content of the document or republish on public platforms without our written consent.
This eBook is on step by step Google Ads tutorial helps in understanding the followings
- Basics of Ads
- Important settings
- Various bidding options
- Ads tools and
- Tips for using coupon codes. Download this Google Ads management eBook
Ultimate Guide to Google Ads
How to Access 1 Billion People in 10 Minutes (Ultimate Series) Paperback by Perry Marshall, Mike Rhodes and Bryan Todd. Google Ads experts Perry Marshall and Bryan Todd, joined by Analytics specialist Mike Rhodes, explain their best experiences on the fundamentals, techniques, tools, and tricks.
You will discover how to
- Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
- Implement online advertising bid strategies that keep you on budget
- Triple your traffic with Google Ads Display Network
- Profit using local PPC advertising
- Corner the second largest search engine with YouTube ads
- Avoid costly mistakes made by most people in Pay Per Click advertising
- Chisel your way into tough markets
- Write killer internet advertising – and website copy that gets clicks
- Determine what is and isn’t working with Google’s Ads
- Get Online Lead Generation that runs 24/7365
- Know the principles that are essential to get Google Ads Certification. This is a well-known eBook highly recommended. Download this eBook
How to Use Google Ads (Free)
This is a Beginner’s Guide to Pay Per Click Advertising. Did you send a well-segmented email? Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? What about ads? Are you running those?
In this guide, you’ll learn how to
- Use Pay-Per-Click (PPC) ads as a part of a well-rounded inbound marketing campaign
- Use the right keywords to create relevant (and highly searchable) ads and landing pages
- Recognize keyword match types and when to use them
- Create your Google Ads account and set budgets
- Optimize your ad copy to maximize clicks
- Determine the right goals and metrics for your ads. and more! Download this eBook
The Definitive Guide to Google Ads
This is the definitive guide to Google Ads, you will learn how Google Ads works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue. What you’ll learn The hows, whys, and history of SEM and Pay-Per-Click web technologies
How to set up and manage a Google Ads account How to create and manage tightly focused ad campaigns The technology behind Google Ads Selecting the best keywords and phrases to trigger your ad on a search page ROI management of your campaigns Optimizing the quality of your landing page
Using Google Ads for mobile marketing on smartphones and tablets Who this book is for anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in the definitive guide to Google Ads campaign.
Create Versatile and Powerful Marketing and Advertising Campaigns by Bart Weller: In this book, you will find some good coverage of the Ads Display Network.
You will learn the topics on account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more from this book. Download this eBook.
The Complete Guide to Google Ads
Secrets, Techniques, and Strategies You Can Learn to Make Millions by Larisa Lovelady: From this book, you will learn how to optimize your Ads campaign for maximum exposure, boosting CTR, conversions, placement, and selection of the right keywords.
You will learn the top advertising strategies used by firms and businesses around the world and how you can write an ad that captures the most possible attention. You will learn how to research keywords, choose a niche, and then sign up for Google Ads and begin posting ads.
Learn what click-through rates, conversion rates, ROI, and CPC are and why they are so vital to the performance of your Google Ads campaign. The world’s top Google Ads gurus were consulted for this guide, providing their insight into the best ways to write and present information to your target demographic in a short ad.
You will learn how to use every tool provided by Google and a few more not provided by them to research and create your ads and then why things like split testing and demographic research are fundamentals every business owner must do to succeed.
You will finally learn what it takes to become certified in Google Ads and to start using your knowledge of this revolutionary advertising system to work as a top-paid consultant. The book will be a handy guide for a successful online business. Download this eBook
The Definitive Guide To Google Adds Campaign by It eBooks (Free)
In this book you will learn everything there is to know about Google Ads. You will cover SEM and the Google ecosystem, local advertising and location targeting, several different ad models, keyword strategies.
How to create effective ads and landing pages, advertising on mobile platforms, how to properly and effectively use Google Analytics, and how to test the results of your campaign with Website Optimizer. Download this eBook/
Google Ads Gotchas
This eBook talks about 5 ways Google Ads wastes your money, and how to avoid them. Paperback by Jason McDonald: A little knowledge will waste your money on Advertising. Renown author Jason McDonald teaches you how to avoid the critical Ads mistakes that may easily waste all your money.
Keyword match Type: the difference among exact, phrase, broad, modified broad, and negative keyword match types as well as the danger of the broad match type itself.
The Display Network: why the Display Network should be generally avoided, even though it is the default setting on Google Ads.
Enhanced Google Ads Campaigns: Google’s new ‘Enhanced Campaigns’ enhanced Google’s revenue, often to the detriment of the novice advertiser.
Poorly Written Ads: ads should attract customers and repel tire-kickers, despite the impact that may have on your so-called Quality Score
Failure to Consider Alternatives: Google Ads is not the only option you should consider, whether your options are SEO (Search Engine Optimization), email marketing, advertising on YouTube, Facebook, or LinkedIn. Read how this book teaches you and save a lot of money in Ads advertising. Download this eBook
Google Ads for Beginners
This is a DIY guide to PPC Advertising by Corey Rabazinski: If you are a complete beginner of Google Ads and Google PPC advertising, this eBook is the right book to start. It teaches you the fundamentals of Google Ads, how it works and the proven techniques that you can use to make it work for you and your business.
Additionally, Google Ads for Beginners details an eight-step blueprint that has consistently delivered positive results for companies, big and small. You’ll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one. A quick, easy read. Download this eBook
Learning Google Ads and Google Analytics Paperback by Benjamin Mangold
Benjamin Mangold is a famous educator, digital course designer, consultant and conference speaker. In this new book, he shares his experiences with real-life campaigns and customers. You will learn from an expert who designs and presents hundreds of courses, including courses for Google.
Internationally recognized educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real-life campaigns and customers. Learn from an expert who cares and knows how to share. Learn new skills of Google Ads management and Analytics from this expert. Download this eBook
7 New Ads Features that Will Change Your Google Ads Campaign Forever (Free)
Getting ahead of the curve and being a first-adopter with these impactful new features can give you the competitive edge you need to outperform your competitors in Ads.
In this FREE guide, you’ll learn:
- What ad customizers are and why YOU should care about them.
- The difference between callout extensions & site link extensions, and what this means for campaigns.
- How to productively use call tracking to improve your offline conversion funnel Download this eBook
Does Google Ads Work (Free)
It is a common question that anyone who has spent or is considering spending on Ads asks themselves. The PPC experts are determined to help you answer that question and so much more.
In this FREE guide, you’ll learn
- If I have strong organic traffic, do I even need to pay for clicks?
- How much is too much to be paying?
- Does Ads traffic even convert?
- Is Google Ads effective enough for me to spend my time on it? Download this eBook
This is your one-stop shop to manage your Google Ads campaign, Bing, and Facebook campaigns. The eBook will help your business and agencies take the guesswork out of online advertising so you can get more from your marketing budget. Learn how you can streamline your business growth with a trusted partner today
How Much Does Google Ads Campaign Cost (Free)
Wondering how much Ads really costs is a reasonable question and one we hear all the time, especially from newcomers to paid search. Unfortunately, there is no easy, one-size-fits-all answer. The most common (and infuriating) answer is, “it depends.”
In this FREE guide, you’ll learn
- The basics of how the Ads platform actually works
- The variables that impact your ad spend
- The concepts behind setting a realistic budget for your ad campaigns Download this eBook
Hacking Ads Campaign (Free)
How to Get a (NEAR) Perfect Quality Score: Google’s exact formula for calculating Quality Score is famously mysterious. So how do you know how to make improvements. In this guide, we’ll do a deep dive into a real Ads campaign account with a stellar average Quality Score of 8.8 and show you how you can get the same results.
In this FREE guide, you’ll learn
- The key to earning higher quality scores
- 5 characteristics of a high-quality score
- PPC best practices that boost your relevance and performance. Download this eBook
How to Use this Google Ads Campaign eBook (Free)
This Google Ads management ebook focuses on Google Ads specifically, though there are many search engines that support paid search campaigns. Once you download this eBook, you will have a solid understanding of Google’s tool, you’ll be in a good position to understand how the other search engines work.
Creation an excellent Google Ads campaign is more than writing snappy copy. It is a mix of art and science that focuses on the right keywords, the right budget, the right pay per click rate, and artful copy that answers your audience’s search questions.
The author brought together the experts at SEMrush to give you a step by step strategy around creating successful Google Ads. You will learn the foundation of paid search the difference between paid and organic, what a quality score is, how to find keywords, test landing pages, and more.