Instagram is one of the biggest social platforms in the world. According to Statista, this social channel has over 1 billion monthly active users which give you the opportunity to expose your real estate content to many potential prospects.
This is why Instagram is one of the best places for real estate industry marketing. Instagram tricks give you several opportunities like creating an ad campaign, engaging with potential clients, and sharing great photo/video content that will engage followers and drive traffic back to your blog or website.
If you want to reach out to a wider audience, especially in the online world, use Instagram for a greater result.
Let’s dive into these Instagram tricks for real estate industry marketing!
Instagram Trick 1: Create well-thought-of captions
Only a few Instagram users read the comments below their favourite post, which means it’s up to you to grab people’s attention through captions. If you want to capture their attention, your captions should be written in a way that encourages users to click through the link provided in your bio section or simply take action by commenting on your post (i.e., asking questions, reporting problems, offering suggestions).
Instagram Trick 2: Use high-quality images or videos
Don’t post pixelated photos because this might create the impression of low-quality content. Take time to select an image or video that will perfectly match your message and target audience before posting it on Instagram.
For example, you can showcase your business with impeccable shots of your property or use videos that display employees describing the offer to audiences. Keep in mind that high-quality visuals are proven to drive engagement. So, put some effort into making them look great in order to catch your audience’s attention.
Instagram Trick 3: Build a list of targeted hashtags
Instagram’s list of targeted hashtags is one of the most important tools for real estate industry marketing automation. Create different lists for specific regions, housing types/categories, etc.
You can also use popular hashtags like #instalove (#instagood), #igers, #instamood to help you engage with your followers. Or, you can use real estates related hashtags such as #propertyincalifornia, #cheaphousing, #rentpropertyflorida, and more.
Instagram Trick 4: Use Instagram stories
Instagram stories are an efficient way to engage your audience and drive traffic back to your blog or website by sharing links within the story itself (the feature appears at the top of the newsfeed). Make sure you link it to a web page where viewers can find more information about that particular topic.
As mentioned above, Instagram stories are becoming one of the best ways marketers can grow their audience and keep them engaged with great visuals and content that disappear after 24 hours. This means that brands have just one day to deliver their messages across.
Instagram Trick 5: Export content from other social media channels
Your Instagram posts won’t always be available on other social media channels like Facebook, Twitter, Pinterest, etc., so share them across the web if they’re worth sharing.
Remember that each platform has its characteristics and allows people to interact with your content differently. That’s why you need to put some effort into repurposing your Instagram content to create more exposure for your real estate business.
Instagram Trick 6: Use Instagram ads
Instagram advertising is more cost-effective than most other social media channels. That’s why many bloggers and entrepreneurs benefit from it by promoting their products, services, events, and more.
Despite the fact that Facebook owns this social platform, you can still set up an ad campaign on Instagram without spending a ton of money on boosting posts or creating new ads.
Instagram Trick 7: Share different types of content
Instagram has become a shoppable platform where users are able to click on photos of products they’re interested in and be directed to websites where these items are being sold.
This means you should upload different types of content like property photos/videos or case studies. Who knows? Your post might become a favourite, and you’ll be able to sell the property directly from your Instagram profile in no time.
Instagram Trick 8: Engage with potential clients
Whether it’s a simple question or an offer, asking followers what they think about a particular topic will get them involved in the conversation, so they feel more connected to your brand. Asking questions is also a great way to get people interested in coming back for more answers which eventually leads them to take action.
Instagram has been one of the most impactful social media platforms for real estate industry marketing automation. When used properly, it can deliver great results and help you build a large audience with loyal brand advocates in a short time.
Make sure to follow these Instagram tricks and tips if you want to run successful Instagram campaigns. But, remember that nothing beats actual experience when talking about the benefits of building your audience on this platform.
Take action now, and feel free to share any thoughts or questions related to Instagram tricks for the real estate industry you know. If you’re interested in opportunities in digital marketing, we encourage you to subscribe to our blog and get weekly updates directly in your inbox. We wish you all the best with growing your business.
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