Social networking platforms like Facebook, Instagram, Twitter, etc. have been playing a significant role in helping online stores to sell their products and services through social media. eCommerce stores with a strong social media presence make 32% more sales than those that do not have a presence on social media platforms.
We cannot deny the fact that we are surrounded by myriads of online applications everywhere and if these applications are used to their full potential, they can boost eCommerce sales exponentially. With the technological advancements, today almost everything can be accessed at our fingertips.
Therefore, we can say that social networking is one of the most effective ways for internet marketing and advertising and that there are numerous significant impacts of social networking on eCommerce. With the numerous business benefits that social networking platforms offer, there has been an increased demand for social networking website development. Let’s see how a social networking platform affects an eCommerce business.
How Social Networking Impacts eCommerce?
Increased Customer Awareness
With a vast and active social network, it is easy to circulate products or services on a large scale and within the right audience. Social networks allow product recommendations and hence, people interested in those products become aware of the product as well.
About 92% of the consumers trust the recommendations offered by their family members or friends. This influence can help eCommerce businesses boost their sales and revenue. Social networking sites also allow businesses to know their customers in a better way.
If an eCommerce store manages to build a good social relationship with the customers, it can rest assured that these customers will eventually turn into loyal customers. If there’s a new product, these online stores can ask for polls or votes to gain a better understanding of product requirements and demands.
Increased Sales through the ‘BUY’ Button
Just like Facebook and Twitter, other popular social networking apps like Instagram and Pinterest are now adding ‘BUY’ buttons. Instagram allows businesses to use Instagram Stories Ads that appear between two stories of different Instagram users.
The addition of the ‘BUY’ button to social networking sites has turned these platforms into huge marketplaces by allowing customers to purchases products without leaving the site. Thus, this is one of the major positive impacts of social networking on eCommerce.
Social networking sites or applications not only help eCommerce stores to boost their sales but also make the purchase process fast and easy for the customers. Thus, the customers turn to these networking sites for their future purchases, which ultimately increases eCommerce growth and sales.
Moreover, as these sites and applications can be accessed by mobile devices, there’s a huge opportunity for eCommerce stores to increase their sales and stay connected with their customers at all times.
If you’re planning to build a social networking application, you can either build a social engine mobile app using a powerful social networking app development tool called a social engine or approach a social networking app development company for custom social media applications.
Special Offers Boost eCommerce Sales
One of the best impacts of social networking on eCommerce is that social networks allow online stores to create an offer or a discount which grabs the attention of the viewers and something which they don’t want to miss.
For example, Facebook Offers allows eCommerce stores to make special offers for their products through its vast ad network. Moreover, ensuring uniqueness in each offer seems to be reliable, and social media users who are interested in it are likely to purchase the product.
Also, if a potential customer can view an offer only on the social networking site and not on the eCommerce store, they would prefer to buy the product through the social networking site than the store itself. This consequently leads to more sales for the store.
In simple words, retargeting is the process of exhibiting a customer the products that he or she has shown interest in his previous site visits. This technique allows the customer to view the products and other related ones much more carefully.
Many times, customers land in the store but do not purchase a product on the first go. Retargeting reminds the customers of the product they had been searching for and encourages them to buy this time.
So, if customers are scrolling down a social media site and can see the products that they had searched for on some other sites, they are more likely to buy them.
Social Sharing and High Influence
Social media users can share the original message or posts to thousands of friends or followers with just a click. Businesses can create low-cost social media campaigns that can go viral like anything. Since the recommendation is offered by friends and family, the message is backed by social proof which increases sales.
User-Generated Content includes reviews, photos, videos, and other presentations that showcase a person’s interests in a brand or product. Social media apps allow consumers to post photos and videos about the products they have purchased.
As customers often look for reviews, photos, and videos posted by other customers before making a purchase, an eCommerce store should incorporate the UGC to make its brand more authoritative and trustable. Positive reviews and posts about products, services, or the brand can eventually help eCommerce stores to boost their sales.
Brand Awareness through Influencers
From small-scale influencers to a celebrity person, all can help an eCommerce business promote its brand effectively. These influencers can post a blog, photographs, or even videos about the company’s brand or products and services and share them with their followers.
Since their followers trust them, they are likely to buy products or browse the store for other products. This way, eCommerce enterprises can expand their reach to a broader global audience and increase sales at a minimal cost. Therefore, eCommerce brands should collaborate with influencers who can give honest reviews about their brand.
Personalized Shopping Experience
eCommerce stores can identify the interaction pattern of a customer on social networking platforms to create more customer-centric promotional campaigns. For example, by collecting information like
- Search queries
- Geographical area
- Social behaviours
- Purchase history
- Demographic of customer segmentation
eCommerce brands can create more focused campaigns for interested and target customers. Businesses can use these data points to create personalized social media and eCommerce messaging that attracts more customers to buy products.
These are some of the ways how social networking is helping eCommerce businesses to increase their sales and revenue. While there are many other ways to use social media applications to boost sales, it is worth noting that eCommerce stores have gained a lot of popularity thanks to these social media platforms.
Envisioning the business benefits and positive impacts of social networking on eCommerce brands, people are investing in social networking website development to provide an engaging and fruitful platform for customers as well as eCommerce entrepreneurs.
If you’re also interested in creating a social networking site or application, you may either hire Social Engine mobile app developers or a custom Social networking app development company for a cost-effective solution
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