Do you want to grow your eCommerce sale?
Well, you know what? The way that you think you’re going to grow your eCommerce sale isn’t the real way to grow. Today, I’m going to share with you 7 ways you can increase your eCommerce sales by over 50%.
Focus on Product
The first tip I have for you is to focus on a single product. You do not need to be selling thousands or millions of products like Amazon to do well. I know some eCommerce website that has only one product and do you know how much they make?
The seven figures per year
You do not need a lot of products to do well. And if you’re on Shopify, you can use Oberlo to boost eCommerce sale and that’ll help you to make it, so you don’t have to worry about the logistics. If you’re only working on one product, your life becomes so much easier.
Sure, you could eventually add more products if you want to, but first, focus on one product that solves a pain point. If you’re just trying to sell some product because you think it’s cool and it doesn’t solve a pain point, well, you have another thing that’s going to end up happening, in which you’re not going to make any sales.
You won’t see a 50% increase on your eCommerce sale. You’ll probably see a 50% decrease compared to what most people are seeing. So, make sure you focus on one product that solves a real problem and there’s not a ton of other creative or unique solutions out there.
Add Upsell & Downsell
My second tip for you is upselling and down-sell. The reason I’m saying upsell and down-sell isn’t because I’m trying to tell you to add 50 products to your eCommerce store. It’s because it’s easier to get someone who bought from you once to spend more money with you than it is to get new people to buy from you.
So, upsell and down-sell. If you’re selling women’s shoes that are nice and comfortable, right, or you’re selling the insoles that make women’s shoes nice and comfortable, your upsell could be a pack of three instead of just one. That’s an easy upsell.
Doing easy things like that will increase your lifetime value, which will open up more possibilities. And this gets into my third tip
There are Facebook ads and there’s Google Ads. They both work extremely well in eCommerce sale marketing. Facebook ads are excellent when people don’t know what product or service that they’re going after.
For example, if you’re in the beauty space, you can target everyone on Facebook who’s interested in beauty and show them some cool new product that they’re not familiar with. On the other hand, if you’re using Google Ads and you know people are looking up for a makeup brush, you can show ads on Google for your makeup brush and people who are looking for that can see it.
Facebook ads and Google ads are a great way to boost your eCommerce sale.
The 4th tip I have for you is leverage subscriptions. Have you noticed on Amazon, they give you a discount if you subscribe to one of their product?
So make sure you offer subscription options. For example, if you’re selling makeup or lipstick, people are going to run out of it. The question is just when?
So why not give your users an option where they can subscribe and continually get new makeup? Why do you think Dollar Shave Club sold for a billion dollars? It’s because they did a razor subscription. Everyone’s already buying razors. Why not make it easy and just automatically deliver them, right?
Subscriptions are huge
And if you’re using Shopify, which you probably are, you can use a tool called Recharge to make your product a subscription. You don’t have to pay some elegant engineers to do this with you. You can just use a simple tool.
Recover the Abandoned Shoppers
The fifth tip I have for you on your eCommerce sale is to recover the abandoned shoppers. Do you know how many people are going to your shopping cart and abandoning it?
In 2017, roughly 75.6% of shopping carts were abandoned. That means if you have 100 people adding things to your shopping cart, roughly 75 of them are going to bounce and leave. They’re not going to come back and they’re not going to buy.
So you need to make your users come back and buy. How do you do that?
Recovering abandonment solutions, such as collecting their emails. So when someone is purchasing from you, you’re probably collecting their name and email first before you’re showing the credit card information.
For all the people you collect the name and emails for that don’t finish the purchase, you should be emailing them and convincing them. You can even do things like exit intent offers, where you show them an exit offer saying, hey, thinking about leaving?
Put in your name and email and I’ll send you a 10% off coupon or a free shipping coupon.
Optimize your eCommerce sale Checkout Process
There’s a company called Baymard, and they did a study looking at everyone’s checkout pages. Do you know how much money is recovered by optimizing these checkout pages?
I know this sounds crazy. You think that someone adds stuff to the cart that they’re going to buy. But what they found is when companies optimize their checkout pages, they found that they made an extra 260 billion, that’s not million, that’s billion with a B, extra dollars.
Don’t forget to optimize your checkout process. And the way you do that is by first removing unnecessary fields. Why would you ask someone for their name, email, and address many times?
That’s unnecessary. Keep it simple. The other way you can optimize your checkout process is by making it 2 steps.
Psychologically, you would think, it’s more convenient for everyone to just have all the fields on one page. No, it’s not.
Because if they see 10, 20 fields on one page, what’s going to happen?
They’re going to be like, this is way too overwhelming. But if the first page just said, put in your name and email or create an account and put in your name or email and password, and then on the checkout page they only showed the remaining credit card and shipping fields, you’re much more likely to increase your sales, roughly by 10%.
All by making your checkout page two steps instead of one step.
Leverage a Referral Program
If someone’s buying from your eCommerce site, they probably know other people have the same difficulty and need your solution. To create a referral program, and you can do this through ReferralCandy.
It’s a simple and easy tool app, that makes it so you can have a referral program, and you can do simple things like, you get 20 bucks when you refer someone that also signs up and buys. So that way, you both save $20, or $10, or 10% off, or free shipping, or whatever it may be.
You can select the incentive that you’re giving to people who refer people and for the people who sign up through the referral program. So the key with the referral program is not to just incentivize a person who’s doing the referring, it’s also to incentivize the person who’s accepting the referral.
Look at Uber. When you use Uber’s referral program, both parties, the person making the referral and the person joining, get compensated. And that’s why you want to get a referral program to be on both ends, or else it won’t be successful.
Follow those seven tips to boost your eCommerce sale and you’ll do well with your eCommerce site, and you should generate at least 50 plus percent more in sales.
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