For connecting the retailer to the customer in a much-improved manner we can use mobile apps. In order to reach more audiences, businesses are using mobile apps. In the absence of mobile apps, reaching the full potential for the eCommerce website is not possible. Every year we can see a growth in the mobile app development demand.
Nowadays the customer wants to fulfill his requirement immediately. As more and more people are using smartphones today, online shopkeepers are shifting their business to the use of smartphones. It can be a win-win for the online shopkeepers if we shift towards the mobile app market.
New shopping patterns for the eCommerce website customers
The retail business cannot be slowed down by following an m-commerce approach. It has been found that retail apps have been used by 88 % respondents and this report has been given by a research performed by Apptentive.
Every month the active users of retail apps are 61 %. In the United States in 2016, the digital commerce revenue was 21 % because of the online spending of $22.7 billion on mobile Commerce websites.
Sometimes, providing a more customized shopping experience to buyers becomes crucial for your eCommerce website retailers. This is especially the case when we take interest in developing a new m-commerce app or modifying a website to make it mobile responsive.
Is it good to have a responsive eCommerce website?
It is possible that in the consumers’ hands we put digital storefronts and a cost-effective way of doing this is creating an ecommerce site that is mobile responsive. Normally it takes less time to build a site that is mobile responsive.
Sometimes, delivering the functionality and quality up to a certain extent is not possible for mobile websites that the users expect. In the strategies of some existing businesses unifying the mobile experiences is being determined by a lot of retailers.
Sometimes the navigation of mobile sites is not so good that it can frustrate the buyers. By designing a mobile-friendly eCommerce website in a proper way, we can do some improvement. If there are issues of usability and performance for the users then producing results will not be possible for m-commerce enterprises.
Usually, the same problem is presented by network availability, lack of information, small images and load times, etc. So, for completing a purchase, hard work may need to be done by the users.
Taking benefits of device features
The user can conveniently get satisfaction if he is provided camera access and GPS features in the smartphones. Improvement in functionality is possible if the user experience is complemented by extensions of Android Pay and Apple Pay.
For retailers, it can be advantageous to use GPS technologies. Using geofencing tactics for driving in-store sales so as to engage consumers is possible for businesses that use GPS. By using camera access some very good things can be done with the mobile apps.
GAP’s DressingRoom, Sephora Virtual Artist, Sampler by converse, and Ikea Place are the apps that have made the retail world popular by making the use of Augmented Reality.
Customized shopping experience
In the digital commerce ecosystem, it can be intrinsic to have data collection. Personal preferences, demographic profiles, browsing patterns and buying history can be accessed by the system that is digital commerce platform enabled.
Personalized experience and data mining are playing an important role in the retail landscape as a result of rapid transformation by machine learning (ML) and Artificial intelligence (AI). With the changing preferences of consumers, it is possible to personalize inventory and products by making use of smart apps.
It is possible to improve the functionality and performance of apps with the installations of social media. With a mobile site, it is possible to use social media channels for linking the content.
Improving the eCommerce website user experience is possible by using social accounts that currently exist by registering the users through apps. The use of social sharing in social media installation in the form of an app is so beneficial.
If you are interested in developing Magento then it will be good for you to contact Magento development India. It also provides services of end-to-end eCommerce development, maintenance, and customization. It is basically a leading company for eCommerce website development.
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