As a freelance blogger, you need to knows that SEO is now becoming more important than ever before. With the advent of new technology trends like Google Voice Search, Accelerated Mobile Pages (AMP) introduction, Artificial Intelligence, you need to start taking control of your website SEO performance from the very beginning using some of the available free SEO tools in fixing any possible issues for your website to stay afloat today.
The big problem many freelance bloggers don’t have a clear picture about their website SEO. According to a report by the State of Inbound, 61% of digital marketing agencies continue checking and improving their SEO performance and organic presence as their top marketing priority. So, if you want to be among the 61%, it is high time to take your website SEO seriously and start tracking your progress.
As a savvy freelance blogger who wants to complete more SEO tasks in less time. Whether it is tracking your rankings or checking how well your web pages are optimized for certain search queries, these 6 free SEO tools can be a real lifesaver for you. Though there are many useful tools available online that help to see your own website the way that Google looks at it and identify the areas that need some improvement.
I hope these 6 free SEO tools will make your job so much easier to stay ahead of your competitors
Free SEO Tools to Check your website load time
Most website’s owners often underestimate the importance of website load time or not even aware of this. According to think with Google researches, the probability of visitors leaving your website enhances by 90% after 5 seconds after page load. After 6 seconds, bounce likelihood increases by 106%
For a small business, if your website is slow, then your SEO is going to be poor. Meaning that you can face different problems, including Google Rankings drops, high bounce rates, and low sales results.
Slow site speed will definitely impact the website rankings and requires to make improvements for SEO. To know your website loading speed, you can use free SEO tools like Finteza to find out the real results.
This tool will show you
- how long it takes for your users to access all web pages features
- how quickly they can download your content
- what type of resources are slowing down your web pages the most,
- and how your website loads on various devices and in various counties. Finteza will provide real analytical data and reliable diagnostics of your website and allow you to detect any possible issues and fix them at any time.
Checking your Website’s Mobile Friendliness
We are in the age where website mobile-friendliness is a must, not a want. It is no surprise that mobile users take up the majority share of online users. It is important to optimize your website for mobile users as Google still considers mobile-friendliness as one of the most significant ranking factors.
Designing your website for mobile users, you need to make sure to avoid long-scrolls, take into account different devices and screen sizes, and different considerations for surfing on mobile. You can visit Masterful Mobile to check out Google’s new resource for improving mobile experiences and check if your site is mobile-friendly,
It is a great free SEO tool for freelance bloggers to test their website within seconds and see their websites’ performance. The tool is free of charge so you need to enter your URL to start using it.
The free SEO tools will suggest some recommendations and guidelines on how you can improve the mobile-friendliness of your website and increase the mobile rankings. It also offers a bunch of other useful features like,
- Page Speed Optimization
- Page Security
- Paid Links Finder
- Search Engine Optimization Tips, and much more.
Tools to Track your Website keyword rankings for certain keyword phrases
It is very important to know how each of your web pages is performing based on keyword phrases to help you increase your website traffic. Knowing the right keywords, making sure to thoroughly respond to the search query and satisfying your website users intent is the best way for long-term SEO success.
If you know your keyword rankings, you can easily determine whether you are on the right track. One of the best ways to check your web page ranking for a specific keyword is to look in SE Ranking. The free SEO tools offer different toolkits, one of which is a keyword rank tracker.
SE Ranking allows you to see which
- Keywords your website page is ranking
- Keywords’ monthly search volume
- Traffic forecast, and visibility rating.
You can also compare your page performance to your competitors, find more profitable keywords, monitor quality backlinks, and get the most out of similar on-page website SEO opportunities.
Checking your Website Technical Structure
You need to know what makes a website successful. The quality content, visual and functional appeal of your website, backlink profiles, keyword research, good navigation, and many other things. But the one thing they all have in common: their technical structure. It affects your keyword rankings and user engagement.
According to LawRank blog, technical SEO helps build your website solid foundation and forms a hierarchy. If you don’t want to crumble your house, you need to fulfil each level of the hierarchy of technical SEO needs (URL’s crawl ability, indexability, accessibility for bots and users, rankability and clickability).
To better understand how your technical SEO performs, you can use HubSpot’s Website Grader. It is another free SEO tool that helps freelance bloggers to detect search engine optimization opportunities. The tool builds personalized reports based on website performance, on-page SEO, mobile, and security. You just need to enter your URL and email to get a score (1-100) and a detailed report.
Free SEO Tools to Audit your Website Internal Links
The Internal linking is very crucial from different SEO perspectives. Internal links open the doors that allow you to move from one room to another room. But once a website grows older, it becomes difficult to keep a solid interlinking structure and maintain consistency through your website.
As John Mueller pointed out, the way your web pages are interlinked helps Google understand how your pages are related and its roles. Choose the optimal type of structure that greatly meets your business needs.
To make sure that your links on a web page work, you can consider Check My Links. It is a cool Chrome Extension to crawl through the web page and detect which ones are valid and which ones are broken. The tool highlights good links in green and bad links in red to make it easy to spot and take immediate measures to fix them.
Checking your Content Relevance
Though content is king, creating an awesome content is not enough to generate traffic from search engines and rank high for your target keywords. It is important to understand your user content and use it to improve your website SEO. As Ahrefs pointed out, 91% of online content gets zero traffic from Google.
You need to create the right content that resonates with your target audience, optimize the contents for relevance, and publish it where you want to see it. Not optimizing your content for user intent, can get devalued.
Make sure to better understand the intent of target keywords, perform the SERP analysis of these keywords, figure out what type of content is ranking well, research semantically related keywords, answer all questions users may have, and optimize content for these terms.
According to HubSpot, content with a word count between 2250 and 2500 words generates the most organic traffic. So, creating long-form content can be valuable for SEO and can help you become a thought leader in your niche.
To get valuable data about questions people may ask online, I recommend free SEO tools called ‘Answer the Public’. It provides popular keyword variations based on search queries and visualizes an awesome graphic with questions and phrases people often use when searching for that keyword.
SEO site checkup is another free SEO tool that will provide simple, professional-quality SEO analysis and critical SEO monitoring for websites. It offers an easy-to-understand and comprehensive set of SEO tools to help you understand your website from a search engine’s perspective. In just a matter of few seconds and a couple of clicks, you can see how a search engine may interpret your site.
Culled from Search Engine Watch | How to make the most of internal linking for higher rankings and improved organic search visibility