Having an internet presence for your business isn’t just a good method to reach out to customers; knowing the basics of web SEO for your brand is also becoming increasingly important. Customers who can’t locate you online in 2021 could be suspicious of your business!
Being available and providing excellent online material encourages potential customers to pay you a visit – and, perhaps, spend money with you.
When people go looking for you, search engine optimization is the key to making sure you’re easily found. If you’re unfamiliar with the notion, it can be overwhelming, but guest contributor Ahmad Sultan is here to help you understand the five basic web SEO fundamentals you need to know.
It’s more crucial than ever to make your hotel or restaurant website easily located online as your business recovers from the Covid-19 crisis. However, with so much competition, this is easier said than done.
The good news is that you can increase your website’s
- Search engine optimization (SEO)
- Rank higher on search engine results pages (SERPs), and
- Ultimately attract more paying clients by doing a few simple actions
What is search engine optimization (SEO), and how does it work?
According to MOZ, SEO is the process of enhancing the quality and quantity of traffic to your site through organic search engine results, one of the world’s leading specialists in marketing analytics.
That is, you make your site easier to find for your intended audience using search engines (such as Google). It boosts the amount of traffic to your website and the likelihood of generating leads and direct bookings.
Now for a quick rundown of web SEO tips must-dos for your hospitality company.
A gorgeous website and excellent web SEO can be an impressive method to talk the talk. Walk the talk by providing excellent in-person service from well-trained employees.
Start with keyword research
The terms or phrases that individuals type into search engines are known as keywords. The stronger your site’s link to a term is, the higher it will rank in Google’s search results.
The question is, which keywords should your site be optimised for?
Because many people search for terms like “hotel in [Dubai]” or “downtown hotel in [Dubai], phrases like these may appear appealing.
But not so quickly! Because you’ll be competing with perfectly optimised metasearch sites and OTAs for these keywords, ranking for them will be difficult. And, not to be a downer, you don’t stand a chance against them.
To assist your target audience find you, focus on words connected to your hotel, such as “pet-friendly boutique hotel in [your city]” or “best beach resort for a honeymoon in [your region].”
There are a plethora of keywords to choose from, and it’s impossible to know which ones your target audience prefers or which are the easiest to rank for.
Learn how to use the Google Keyword Planner to do in-depth keyword research, eliminate guesswork, and enhance your chances of landing on page one.
Write for your audience first
It’s time to write your website copy now that you know which keywords you’ll focus on. Always write for your audience first, not for Google, while you do so. Yes, you want search engines to index your site. However, if you stuff your texts with keywords, they’ll be difficult to read and uninteresting.
That leads to every website owner’s nightmare:
- Higher bounce rates
- Lost bookings and leads
- Maybe even a penalty by Google
To avoid this, follow the simple web SEO steps below
Write captivating texts that paint a vivid picture and encourage people to book
Share information about your hotel that is relevant to your guests (this often leads to using keywords without even trying))
To maintain good readability and avoid repeats, use keywords only where they make sense.
Pictures say more than 1000 words
It’s critical to include photographs on your website for various reasons:
- They bring your property to life for visitors to your website.
- Images assist consumers in visualising themselves at your hotel or restaurant.
- Adding photographs to your site earns you brownie points with Google.
Make sure to check the options below to get the greatest results from your website images:
- Less is more: Use photos only where they bring value to your site, such as at the top, while introducing your services, or in the image gallery.
- Reduce image resolution: High-resolution images can take a long time to load. To avoid slowing down your page and forcing people to leave, compress photos before posting them.
- Add a relevant description and an alt tag (the text that appears when the image doesn’t load) to your photos. This is another opportunity to incorporate your keywords (only where appropriate, of course).
On your website, install an image compression plugin: They compress your photographs without sacrificing quality, resulting in a site that is both attractive and speedy.
Use the power of links
Links are beneficial to your website since they: attract people to you from all around the internet: Quality traffic to your website can be driven by inbound links from metasearch sites, online media, and blogs, resulting in direct bookings.
They demonstrate to Google that your website is reliable: Inbound links from high-authority pages, such as online travel media or blogs, strengthen Google’s confidence in your website and help you rank higher in the SERPs.
They make it simple to navigate your website: Internal links should be placed throughout your website to assist visitors in rapidly finding the information they require. People are more inclined to book if their user experience on your site is better.
Use an SEO plugin
Install a plugin like Yoast or Rank Math free web SEO plugin if you have a WordPress site. It shows you where you need to enhance your web SEO and lists steps you can take on each page to improve it.
Check out Yoast’s large library of web SEO-related articles if you have any questions regarding one of their prompts. It’s a gold mine of information that will help you improve your site’s performance and make the most of this technology.
The majority of travellers will head online to search for information about how to spend their money. Nowadays, Google searches are worth more than gold. Hoteliers should be using the 5 web SEO services basics for hotel websites to ensure that their Hotels appear before everyone else’s – and ensures that they get plenty of new bookings from travel-related searches.
If you follow these simple procedures, you can dramatically boost your website’s ranking and traffic. Sure, putting this advice into practice will take effort, but it will be well worth your time, especially in these times when every booking matters.
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- 5 Best Web SEO Tips to Optimized Your Hotel Website - Sep 4, 2021