One of the best ways to start video marketing is by using a video promotion platform to connect your video with targeted people. After creating a video, you will surely want it to be watched and get feedback from real people. Video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
In a successful video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content then further propagating it out to their social circles. Video marketing draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing.
Video marketing differs from social marketing, which has the intent of influencing behaviour for a social good. You can use video marketing for everything from building customer rapport, to promoting your brand, services or products. Video marketing can serve as a medium to present tutorials, promote customer testimonies, live-stream events and deliver viral content.
Like many of your marketing efforts, video marketing is data-driven, so you will want to monitor various metrics and track customer engagement. Video marketing benefits are so many.
Here are 5 ways to optimize your video marketing to increase views
Improve the Video Search Engine Title and Description
This is the most obvious where you need to enter the main target keyword as your primary word you want to target on YouTubes title. Then as well update the description to include these links as well as links to a call to action you want your visitor to perform or links to social media channels. Make sure to include enough content in the description to give keywords to target.
Improve the Video Watch Time
YouTube places videos with good watch time and engagements higher in the display results because it shows it is a good video for their viewers. To increase rankings increase your watch time by creating engaging content that keeps visitors entertained or being taught.
Improve Video Engagements
Ask your viewers to click the like and subscribe as well as share buttons during the video. It can be either in a shout out or a display box to direct viewers to perform the action. Most YouTubers who try this instantly see an increase in user engagements. People are watching videos fast nowadays and don’t always remember to click the buttons to show the appreciation to the video creator.
Promote the Video on Other Websites
Even when you see some videos have over 1 million views. If you could see their analytics some of those videos 75% of the views were brought from sources other than YouTube. So it is very important to promote your video on other high traffic sites by embedding it in blog posts or using video promoters to assist with this.
Promote Your Video Socially to Get Shares
The last step to promote your video is to boost through social media platforms such as Facebook and Instagram along with Twitter to get people talking and interacting with the video and sharing with their family and friends. Social promotion is the easiest way to increase the number of people watching your video and when this takes place it increases your search engine rankings on YouTube search results.
Video Marketing Platform to increase your video views
Video marketing is a common practice nowadays because the video has a way to convey a message, transform an audience and create a call to actions. Everyone from course creators, actors, salespeople, musicians, business owners, and entertainers are using this form of communication to connect with others. The internet has made it possible to get a video watched by people from all over the world with a few simple clicks.
As an advertiser, there are some questions that can arise while you planning on starting a video marketing
- What do ad experts do to get thousands or even millions of views?
- How is it possible to replicate their viral model?
There is no one secret way to go viral or get seen by large groups of people online. Video marketers use strategies and follow steps carefully to take the appropriate actions to create engaging content that leas to social growth.
How the Video Marketing Platform operates
Vidomer is a video promotion platform that makes it easy to promote your videos online to reach more people faster. Target in on your audience. When you submit your video to Vidomer embed service, they will spread your video across popular blogs and social networks to get more social shares and engagements.
This will increase the popularity and viewers of your videos. You will be sent a full report to see the results and what was done. For businesses that have a product or service that needs to be showcased on Instagram or Facebook. A professional product video presentation will be made 30 sec to 1 minute in length to create a viral social video to be promoted through social channels. Includes social marketing.